Experience

ALCHEMY

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Co-Founder | Sr Publicist

  • Nov 2013 - Present

  ALCHEMY is a Brand Enhancement Agency offering Public Relations, Marketing Social Media and Branding services. • Research, develop and maintain relationships with media and influencers locally and nationally • Create website copy for clients • Oversee media, photographers, videographers, and staff at all client events • Manage/attend photo/video shoots on property for clients • Develop, oversee, and implement strategies for clients • Spearhead national, local and trade media relations • Garner new business opportunities for the company • Manage celebrity event hosts, performers, brand ambassadors and event attendees on site for interview and photo opportunities for A-List celebrities and notable personalities. • Conceptualize and implement PR stunts and capitalized on said stunts with media • Identify challenges within a client’s business and offer strategic solutions • Measure and report results to clients on a weekly and monthly basis Current and Previous Client Roster: Red Rooster Overtown, AriZona Beverages, INK Entertainment Miami, Damn Good Hospitality, Bottled Blonde Miami, E11EVEN Miami, E11EVEN Vodka, La Fete du Rosé, Battier Take Charge Foundation, Anatomy, Catch Hospitality Group in Miami, Mr. Hospitality Miami, Freehold Miami, Sweet Liberty Drinks & Supply Co., Udonis Haslem and the Udonis Haslem Foundation,Carbone Beach during F1 Miami, Overtown EatUP! during SOBEWFF with Marcus Samuelsson. LVMH Wines & Spirits (Southeast Region), Barry’s Bootcamp Miami, EMM Group Miami, Hublot Miami Activations, Maddox Gallery, SBE Miami, Think Food Group Miami, Carbon Beach Formula 1, Atma Beauty & Celebrity Hairstylist Sheenon Olson, European Wax Center (Southeast Region), Lobster Bar Sea Grille, Liquid Hospitality, Diner en Blanc, Blockchain.com, Miami Padel Open, GlobalPro, GlobalPro Ventures, Esmé, Daily Burn, Chris Bosh, Shawn Kolodny, Hebru Brantley, Chef Michael Schwartz, Shaq’s Fun House Show less



Carma Public Relations

• Miami Beach, Florida, United States

• Senior Account Executive

  • Mar 2009 - Nov 2013

  • Researched, developed, and maintained relationships with media locally and nationally • Oversaw media, photographers, videographers, and staff at all client events • Measured and reported results to clients on a weekly and monthly basis • Garnered new business opportunities for the company A Sampling of clients included: Morgans Hotel Group Miami, LDV Hospitality, Starr Restaurant Group South Florida, W Fort Lauderdale, Prime Restaurant Group • Researched, developed, and maintained relationships with media locally and nationally • Oversaw media, photographers, videographers, and staff at all client events • Measured and reported results to clients on a weekly and monthly basis • Garnered new business opportunities for the company A Sampling of clients included: Morgans Hotel Group Miami, LDV Hospitality, Starr Restaurant Group South Florida, W Fort Lauderdale, Prime Restaurant Group