Experience

The Reputations Agency

• Ireland
• Public Relations and Communications Services
• 1 - 100 Employee

• Client Director

  • May 2022 - Present

  Dublin, Leinster, Ireland Nine years managing the Annual Ireland RepTrak survey. Year round reputation tracking for some of the most important organisations in Ireland. Rich qualitative multistakeholder studies.

• Senior Client Manager

  • Aug 2014 - Apr 2022

  Dublin, Leinster, Ireland Recruited and trained two executives/analysts to grow the team from two and a half to four and a half FTEs. Line manager to a high-performing mid-career research analyst. • Reputation research for four of the six traditional retail banks, semi-state commercial, retailers, FMCGs, insurance, public bodies, professional services, construction, aviation, telecom, and infrastructure clients. • Quantitative and qualitative research with the general public, B2B, key influencers, medical… Show more Recruited and trained two executives/analysts to grow the team from two and a half to four and a half FTEs. Line manager to a high-performing mid-career research analyst. • Reputation research for four of the six traditional retail banks, semi-state commercial, retailers, FMCGs, insurance, public bodies, professional services, construction, aviation, telecom, and infrastructure clients. • Quantitative and qualitative research with the general public, B2B, key influencers, medical consultants, permanent government, employees, NGOs, and Media. • Stakeholder prioritisation, KPI setting and high-level strategy development workshops for clients across a range of sectors. • Key liaison with global partner, The RepTrak company.



Self-Employed

• Freelance Researcher and Moderator

  • Feb 2014 - Aug 2014

  Dublin, Ireland • Market opportunity and shopper marketing in Pharmaceutical, FMCG, Retail and Tech.



Paddy Power

• Ireland
• Entertainment Providers
• 700 & Above Employee

• Voice Of the Customer Manager

  • Jun 2012 - Jan 2014

  Dublin, Ireland • Established a centralised in-house research function for the online division. • Created/managed an internal tracking survey portfolio to contextualise KPIs, show trends across the customer life cycle, and identify opportunities/risks for six P&L channels. • Created ad hoc surveys to guide strategy, development plans and partner negotiations, including new apps and platform changes for various channels. • Conducted search and procurement process to replace Questback with… Show more • Established a centralised in-house research function for the online division. • Created/managed an internal tracking survey portfolio to contextualise KPIs, show trends across the customer life cycle, and identify opportunities/risks for six P&L channels. • Created ad hoc surveys to guide strategy, development plans and partner negotiations, including new apps and platform changes for various channels. • Conducted search and procurement process to replace Questback with Qualtrics. • Helped Italian and Australian colleagues replicate our UK/Irish market surveys. • Sourced and managed external agencies for ad hoc and syndicated studies. • Recruited, trained, and managed two research executives. Show less



Self Employed

• Freelance Researcher & Moderator

  • Jan 2011 - May 2012

  Dublin, Ireland • Online qualitative and quantitative research, short term contract work. • FMCG, Alcohol, Advertising, Pharmaceutical and Telco clients. • Shortlisted for the 2011 Research Excellence Award for Excellence in Qualitative Research.



Millward Brown Lansdowne

• Research Project Manager

  • Feb 2008 - Dec 2010

  Dublin, Ireland • Maximised project revenues within existing clients (Coca-Cola, Bord Bia, Unilever, Irish Rail, O2, Crisis Pregnancy Agency, Innocent, Sky, John Player, Kerry Foods, and successfully won new business with Pfizer, Largo Foods, Best Doctors and Folens. • Conducted qualitative research projects for safefood to explore food-related behaviours and uncover behaviour change triggers. Our Food Poverty research won the 2011 Research Excellence Award in Public Policy and Social Research.



Shapiro+Raj

• United States
• Market Research
• 1 - 100 Employee

• Project Director

  • Oct 1997 - Jul 2007

  Chicago, IL, USA • Worked with major brands, retailers, advertisers, venture capital, and legal firms. Helped win and manage two of the largest revenue clients at the time. • Key research partner to the American Medical Association for over a decade. • Informed store and POS design for Ulta, Dick’s Sporting Goods, Party City, The May Company, Wild Oats, Borders, Circuit City, Sam’s Club, Five Below, and ChefSmart. • Regular travel to conduct qualitative and intercept research in multiple… Show more • Worked with major brands, retailers, advertisers, venture capital, and legal firms. Helped win and manage two of the largest revenue clients at the time. • Key research partner to the American Medical Association for over a decade. • Informed store and POS design for Ulta, Dick’s Sporting Goods, Party City, The May Company, Wild Oats, Borders, Circuit City, Sam’s Club, Five Below, and ChefSmart. • Regular travel to conduct qualitative and intercept research in multiple markets. • Gained experience across all research agency operations, trained and mentored colleagues. • Managed complex multi-phase and hybrid methodology projects, as well as standard fare. • Integral part of a 14-month project to bring an antimicrobial polymer to market as a consumer-facing brand: performing desk, qualitative, and quantitative research to support the concept and positioning development at the beginning and segmentation and market sizing at the end; integrating value chain analysis inputs from Martec; NPD concept development with Synectics; and brand positioning development and go to market strategy with Momentum Strategy Group Founder and former Starbucks EVP/CMO Cynthia Vahlkamp. • Conducted research and drafted white paper for Foote Cone & Belding SVP of Brand Equities Paula Ausick into Wal-Mart’s impact on the retail landscape and consumer behaviour

• CATI Centre Shift Manager

  • Jul 1991 - Oct 1997

  Chicago, IL, USA • Started as an Interviewer, successively promoted. Managed teams of 11 to 65. Clients included Andersen Consulting (now Accenture), The American Medical Association, and multiple US retail grocery and big box/category killer chains from a variety of markets coast to coast and North to South.