Experience

Coolibar, Inc.

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Marketing Director

  • May 2023 - Present



Hillcrest Development, LLLP

• United States
• Real Estate
• 1 - 100 Employee

• Freelance Marketing Consultant

  • Sep 2021 - Present

  Freelance Marketing Consultant responsible for maintaining and developing the strategic, creative multimedia marketing campaigns for Hillcrest Development brand and owned portfolio of properties

• Marketing Director

  • May 2020 - Sep 2021

  Responsible for the strategic development and creative implementation of integrated multimedia marketing campaigns for Hillcrest Development brand and owned portfolio of properties o Developed strategic marketing programs for Hillcrest brand and portfolio of properties with strong principles of segmentation, industry understanding and measurement, including multi-media strategies that communicate the voice of the brands in the marketo Led the company’s broad content strategy to ensure execution of relevant content with a strong, informed point of view across channels, analyzed analytics audits to improve performanceo Designed and developed custom branded property websites for premiere properties in portfolioo Ensured websites were optimized for SEO and optimal mobile user experienceo Implemented latest technology including photography, animation, virtual tours, drone and videoo Created creative content marketing and campaign strategy across communication channelso Generated interactive broker email campaigns sent for 6-8 properties, optimized each weeko Produced printed materials, brochures, flyers, mailers, case studies and tenant signageo Wrote press releases, pitched stories and designed/wrote paid advertising campaignso Collaborated with leadership on the development and establishment of Hillcrest identity and brand voice in the marketplace through social media channels- LinkedIn and Twittero Increased awareness of brand on both platforms +200%o Prepared and presented analytic measurements, metrics, and key performance indicators reports and results, as well as optimization strategieso Maintained paid media on listing sites, CoStar, LoopNet, MNCAR (Catylist) to ensure all promotional media, floor plans and vacancies were constantly updated and optimized for SEOo Developed brand for philanthropic and investment arms- Capitol Acceptance Corporation & Tankenoff Families Foundation Show less



Finance & Commerce

• United States
• Technology, Information and Media
• 300 - 400 Employee

• Special Events Script Writer

  • May 2018 - Present



Self-Employed

• Advertising Services
• 700 & Above Employee

• Marketing & Business Development Consultant

  • Mar 2023 - Jun 2023



Anderson Companies

• United States
• Construction
• 1 - 100 Employee

• Director of Business Development & Marketing

  • Feb 2023 - Mar 2023

• Director of Marketing & Communications

  • Sep 2021 - Feb 2023

  Responsible for Anderson Companies’ marketing, public relations, and organizational strategic operations and approach across the business. Led the development of strategic and tactical marketing/business development plans, proposal creation, and direct relationship management to secure key customers, prospects, and other influencers in support of Anderson Companies’ overall brand and financial expectations.



Colliers

• Canada
• Real Estate
• 700 & Above Employee

• Director Marketing Communications

  • Oct 2019 - May 2020

• PR and Content Manager

  • Aug 2017 - Nov 2019

  Led a team of four in the strategic development, creative execution, timeline and budget management of multi-channel marketing campaigns and new business RFPs aimed at advancing leasing and investment sales for Colliers’ brokerage department• Developed strategic marketing initiatives for high profile office, retail and industrial properties, which included leading art direction and copywriting, print and website development, social media content, public relations, award nominations, event planning and budget management• Secured high-profile, new business wins, through the creation and presentation of RFP proposal materials which included unique digital & website presentations, video and print responses• Maximized Colliers MSP’s relationships with industry organizations and publications through strategic local and national awards, paid advertising, sponsorships, speaking engagements, educational workshops, conferences, trade shows, social media and targeted events• Responsible for planning and executing all internal and external company events, meetings and presentations as an integral member of leadership and culture teams, as well as developed weekly internal newsletters synergizing transactional wins and company culture to inspire employee engagement and community involvement and provided critical leadership to the office move steering committee• Launched a rebranded social media marketing program for Colliers MN brand that drove 20% engagement increase on Twitter and LinkedIn through development of engaging content while highlighting company wins, research reports, white papers, staff awards, press and industry news/trends. • Increased earned media mentions by 26% year-over-year through cultivating trusted relationships with media contacts and rapidly developing deep subject matter expertise through authoring blog posts, thought leadership articles and press releases, frequently published in local and national publications and blogs Show less



LatinWorks

• United States
• Advertising Services
• 1 - 100 Employee

• Account Supervisor

  • Jul 2015 - Aug 2017

  Lead advertising account manager for agency brands. Responsible for cultivating client relationships, planning and executing multi-media, multi-million dollar, bi-lingual content strategies, leading creative and strategy teams to campaign completion, managing vendor, press and media accounts and analyzing annual results metrics for optimization of creative advertising campaigns.• Drove 24% increase in earned impressions in the first six months of social media strategy execution for Post Consumer Brands, Honey Bunches of Oats, as well as managed celebrity sports partnerships, sweepstakes and original content production on bi-lingual social channels.• Developed successful Hispanic marketing plans for all PepsiCo. brands based on strategic insight garnered through focus groups, ethnographic research, CRM data and link testing, to create effective advertising and media strategies, ensuring brand message and budget alignment.• Managed PepsiCo. celebrity partnerships, media programs, events and appearances, as well as creative campaign development and media implementation for sponsored NBA and MLS players and Hispanic talent.• Responsible for growing the agency’s PepsiCo. portfolio by 50% by winning Starbucks as a new client through PepsiCo. relationship. Subsequently managed, organized and executed regional Hispanic event marketing and influencer programs for Frappuccino and Doubleshot Energy and launched Frappuccino internationally in targeted Latin American countries through the development of a media plan and tool kit.• Implemented integrated, experiential advertising campaigns and media plans for the Mountain Dew Hispanic target in under-performing markets. The three-year campaign resulted in 25% overall business growth year one in Houston, followed by 11% growth in subsequent markets.• Managed the launch of Jack Daniels’ first-ever Hispanic marketing campaign targeting multicultural consumers through experiential on/off premise events and event sponsorship. Show less

• Senior Account Executive

  • Sep 2014 - Jul 2015

  •Ran the agency internship program, managed 10 interns, while supervising up to three direct reports, on up to four accounts and was also an integral member of the new business and internal culture teams.• Managed the launch of Jack Daniels’ first-ever Hispanic marketing campaign targeting multicultural consumers through print, experiential on/off premise, social media and influencer marketing.

• Account Executive

  • Jan 2013 - Sep 2014

  Clients: PepsiCo.- Pepsi Next, Pepsi TM, Manzanita Sol, Aquafina, Mountain Dew & Frito Lay



Alma

• United States
• Advertising Services
• 300 - 400 Employee

• Account Coordinator

  • Oct 2011 - Sep 2012

  Managed all co-op advertising initiatives for Florida tourism account, VISIT FLORIDA and Convention and Visitors Bureaus (CVB) in over fifteen cities throughout Florida implementing multi-media brand and co-op marketing initiatives to drive visitation regionally and nationally. •Coordinated Google Ad Network CVB co-op digital advertising program, involving the management of hundreds of digital media elements for a dozen Florida CVB's, as well as developed an Orbitz and VISIT FLORIDA geo-targeted, weather-triggered digital takeover program and executed numerous attraction and travel sweepstakes on social media platforms. Show less