Marlon Mensah

Key Account Manager at Social Ghana
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Accra Region, Ghana, GH

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Sarfoah Williams

In my time of working with Marlon, he showed nothing short of passion and dedication in everything he did. He always thought ahead, what would be the best solution or path to take

Emma Ngala

Marlon is very hard working with excellent problem solving skills. This became more so apparent over the past year as I worked closely with him. We have worked together on several projects and I find him highly knowledgeable in his field, dedicated and professional. His leadership and problem solving skills have shone through in various

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Credentials

  • Google Digital Marketing Certification
    Google Digital Skills For Africa
    Jan, 2020
    - Sep, 2024
  • Excel 2016 Essential Training
    LinkedIn
    Apr, 2019
    - Sep, 2024

Experience

  • Social Ghana
    • Ghana
    • Advertising Services
    • 1 - 100 Employee
    • Key Account Manager
      • Apr 2022 - Present

      Developing and executing marketing strategies to increase customer engagement, brand awareness, and salesas well as managing teams to achieve project goals and deadlines Strategizing and implementing innovative social media campaigns to attract new audience and increase brand power, while measuring results for subsequent projects Establish and managing budgets for multiple projects and developing solutions to marketing challenges facing new and current businesses Developing and executing marketing strategies to increase customer engagement, brand awareness, and salesas well as managing teams to achieve project goals and deadlines Strategizing and implementing innovative social media campaigns to attract new audience and increase brand power, while measuring results for subsequent projects Establish and managing budgets for multiple projects and developing solutions to marketing challenges facing new and current businesses

  • TND Technology Group Inc.
    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Sales and Marketing Coordinator
      • May 2022 - May 2023

      Managing Sales and Marketing Communications and optimizing them for SEO

    • Copywriter
      • Jul 2020 - May 2022

      Writing and proofreading proposals and articles while at the same time, monitoring and analysing data on digital channels

  • BTL Africa
    • Ghana
    • Advertising Services
    • 1 - 100 Employee
    • Assistant Account Manager
      • Aug 2020 - Nov 2021

      Developed and executed below the line (BTL) strategies in line with client goals, budgets and timelines, ensuring KPIs were met Worked closely with production teams to ensure projects were completed on time and within budget, reporting on budgets and performance Developed creative briefs and worked with the creative team to develop appropriate mockups and references

    • Assistant Project Manager
      • Jul 2021 - Oct 2021

      Defined and allocated clear and sufficient budgets for projects, monitored their costs and ensured they were completed within allocation and adjusted where necessary Determined necessary resources for projects and ensured they were available and allocated appropriately

  • Pulse Ghana (Ringier Digital Marketing)
    • Digital Marketing Strategist
      • Sep 2019 - Jun 2020

      Developed and executed digital marketing strategies to increase website traffic, engagement, and conversion for clients Managed social media campaigns, making sure they were optimized to reach the target audience using effective content marketing strategies, ie blog posts and short videos Collaborated with other internal teams and stakeholders to ensure marketing objectives were met, evaluated effectiveness of campaigns and made adjustments as needed Developed and executed digital marketing strategies to increase website traffic, engagement, and conversion for clients Managed social media campaigns, making sure they were optimized to reach the target audience using effective content marketing strategies, ie blog posts and short videos Collaborated with other internal teams and stakeholders to ensure marketing objectives were met, evaluated effectiveness of campaigns and made adjustments as needed

  • Nestlé
    • Switzerland
    • Food and Beverage Services
    • 700 & Above Employee
    • Brand Assistant (MILO & CHOCOLIM)
      • Aug 2018 - Aug 2019

      Ensured product visibility and availability in the open market and modern trade, overseeing distributors and secondary sales force as well as tracking online engagement Monitored and evaluated trade and consumer promotions, extracting their sell-out data from SAP into Excel and analyzing consumer ad reception using surveys Monitored product requisition and cost centres, while managing and deploying POPMs to regional marketing and sampling teams Ensured product visibility and availability in the open market and modern trade, overseeing distributors and secondary sales force as well as tracking online engagement Monitored and evaluated trade and consumer promotions, extracting their sell-out data from SAP into Excel and analyzing consumer ad reception using surveys Monitored product requisition and cost centres, while managing and deploying POPMs to regional marketing and sampling teams

    • Marketing Intern (Nescafé & MILO)
      • Jun 2017 - Nov 2017

      Extracted weekly sell-out data for MILO 20g and Nescafe 3-in-1 from SAP for reports and presentations and conducted monthly stock evaluation and product batch reviews Extracted weekly sell-out data for MILO 20g and Nescafe 3-in-1 from SAP for reports and presentations and conducted monthly stock evaluation and product batch reviews

  • Ghana Academy of Arts and Sciences
    • Ghana
    • Education Administration Programs
    • 1 - 100 Employee
    • Accounting Assistant (National Service)
      • Sep 2014 - Aug 2015

       Prepared payroll, Bank Reconciliation, and Inventory accounts for the Academy.  Migrated employee bio and financial data unto Controller & Accountant Generals Department database.  Proofread digital and traditional publications.  Prepared payroll, Bank Reconciliation, and Inventory accounts for the Academy.  Migrated employee bio and financial data unto Controller & Accountant Generals Department database.  Proofread digital and traditional publications.

  • Diademata Services, Ghana
    • Accounting Assistant (intern)
      • Jun 2012 - Aug 2012

       Prepared payroll and fast track expense claims for staff.  Communication of billing details and updates on account to process refunds or payments.  Prepared payroll and fast track expense claims for staff.  Communication of billing details and updates on account to process refunds or payments.

Education

  • University of Ghana
    Master of Business Administration - MBA, Marketing
    2022 - 2024
  • University of Professional Studies, Accra
    Bachelor's degree, Business Administration and Management, Marketing
    2015 - 2018
  • University of Professional Studies
    Higher National Diploma, Accounting and Finance
    2012 - 2014

Community

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