Marlissa Morris
Assistant Director of Marketing and Promotions at Lamar University Athletics- Claim this Profile
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English Native or bilingual proficiency
Topline Score
Bio
Credentials
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Digital Marketing
StukentMay, 2023- Oct, 2024 -
CPR/AED/First Aid
American Red CrossSep, 2021- Oct, 2024
Experience
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Lamar University Athletics
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Spectator Sports
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1 - 100 Employee
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Assistant Director of Marketing and Promotions
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Jan 2023 - Present
- Manage athletics marketing game day operations at home athletic events, including scripting, and assist in the fulfillment and successful execution of corporate sponsorship elements for assigned athletics competitions.- Utilize official social media platforms to engage fans by delivering entertaining and informative content for Lamar Athletics- Administer a creative campus marketing plan to develop increased student engagement with athletics- Hire student mascot performers. Once hired, manage scheduling and training programs. -Oversee and manage the student intern program. This includes hiring, scheduling, training, and day-to-day oversight- Develop and execute fully integrated marketing plans, utilizing conventional, grassroots, and digital marketing strategies to drive engagement and sales. - Organize single game promotions at events to increase attendance and revenue. - Write scripts and direct in-game timing and execution of promotions, video board features, music, public address reads and other elements during the season. - Coordinate and execute marketing plans for 8 olympic sports Show less
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Assistant Director
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Jan 2023 - Present
● Manage athletics marketing game day operations at home athletic events, including scripting, and assist in the fulfillment and successful execution of corporate sponsorship elements for assigned athletics competitions.● Utilize official social media platforms to engage fans by delivering entertaining and informative content for Lamar Athletics● Administer a creative campus marketing plan to develop increased student engagement with athletics● Hire student mascot performers. Once hired, manage scheduling and training programs. Oversee and manage the student intern program. This includes hiring, scheduling, training, and day-to-day oversight● Develop and execute fully integrated marketing plans, utilizing conventional, grassroots, and digital marketing strategies to drive engagement and sales. ● Organize single game promotions at events to increase attendance and revenue. ● Write scripts and direct in-game timing and execution of promotions, video board features, music, public address reads and other elements during the season. ● Coordinate and execute marketing plans for 8 Olympic sports Show less
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University of Mississippi
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United States
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Higher Education
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700 & Above Employee
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Graduate Assistant
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May 2022 - Jan 2023
● Created Promotional schedules and graphics for upcoming events for Rifle and Women’s Basketball ● Organize Kids Club event for all sports (Football, Women’s Basketball, Volleyball, Soccer, Baseball, and Tennis) ● Execute in game promotions during SEC play along with pregame promotion as well ● Assist with external and internal meetings throughout the season ● Deal with Ole Miss email systems and responding to concerns, comments, and questions ● Plan and execute Preseason kickoff event for Rebel Kids Club ● Assist with implementing a new scheduling system for internship ● Plan and lead meeting with interns before football games Show less
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University of Houston Athletics
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United States
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Spectator Sports
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1 - 100 Employee
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Compliance Intern
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Dec 2021 - May 2022
● Work on Time Management for Track, Football, Swimming, and Basketball. ● Ensure the teams stay under the allowed time for practice and voluntary events are truly voluntary● Work on Official Visits and make sure all paperwork is in (IRL, Transcripts, NCAA Eligibility Center, and Documents from Sport Recruiting the Athlete)
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UH Sports Marketing Intern/ Secondary for Women’s Basketball
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Aug 2020 - May 2022
Secondary for Women’s Basketball Lead for Football● Helped create a comprehensive marketing ticket sales plan campaign to increase exposure for Women’s Basketball ● Assisted with ideation for In-Venue fan engagement videos● Manage a team of 5 interns to execute gameday script● Develop and create an in-depth gameday script for interns to ensure the best production● Helped with on field presentation and executing the gameday script● Managed and helped create the setup of Student Tailgate to increase student engagement at Football Games● Assisted with the setup of Kids Zone and helped manage the production of the kids’ zone Show less
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University of Houston Campus Recreation
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United States
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Wellness and Fitness Services
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1 - 100 Employee
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Student Brand Ambassador/ Social Media Strategist
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Aug 2021 - Feb 2022
● Maintain and create social media content for UH Recreation Center to increase University Community Attendance ● Apply creativity to increase student engagement participation in recreational programs ● Interact with Students and engage their interest in Campus Recreation by creating new and improved events and activities ● Improve Social Presences on Instagram, TikTok, Twitter, and Facebook by finding out current trends and our audiences ● Maintain and create social media content for UH Recreation Center to increase University Community Attendance ● Apply creativity to increase student engagement participation in recreational programs ● Interact with Students and engage their interest in Campus Recreation by creating new and improved events and activities ● Improve Social Presences on Instagram, TikTok, Twitter, and Facebook by finding out current trends and our audiences
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Double Amour
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United Kingdom
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Retail
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Social Media and Branding Internship
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Apr 2019 - Sep 2019
● Developed spreadsheets for surveys ● Interviewed potential clients and answered any questions they had about the program ● Attended multiple meetings a day to enhance my understanding of what happens behind the scenes to build a company from the ground up ● Developed spreadsheets for surveys ● Interviewed potential clients and answered any questions they had about the program ● Attended multiple meetings a day to enhance my understanding of what happens behind the scenes to build a company from the ground up
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Education
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2022 - 2024
Lamar University
Master of Business Administration - MBA, Marketing -
2020 - 2022
University of Houston
Bachelor of Arts - BA, Political Science and Government -
2020 - 2020
Tarrant County College
Associate of Arts - AA, General Studies
Community
