Marline Wiese
Global Brand Manager - KWV Wines at KWV- Claim this Profile
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English Native or bilingual proficiency
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Afrikaans Native or bilingual proficiency
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French Professional working proficiency
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Bio
Marquelle Turner-Gilchrist
After starting the Luxe Groupe as a new student organization on the campus of NC State University, Marline volunteered to be a part of the executive team as Vice President of Media Relations. Marline worked closely with me and members of administration at NC State University (Raleigh, NC, USA) and SKEMA Business School (Sophia Antipolis, France) to highlight the 2014 Luxury and Fashion Intelligence Summit. Marline wrote the press release and worked to get it published across both university platforms and on social media. Marline's knowledge of the luxury industry was also helpful in the first issue of AUREO as she penned an article on emerging markets in the luxury industry. If a project involves understanding and developing marketing trends, Marline is the ideal asset.
Marquelle Turner-Gilchrist
After starting the Luxe Groupe as a new student organization on the campus of NC State University, Marline volunteered to be a part of the executive team as Vice President of Media Relations. Marline worked closely with me and members of administration at NC State University (Raleigh, NC, USA) and SKEMA Business School (Sophia Antipolis, France) to highlight the 2014 Luxury and Fashion Intelligence Summit. Marline wrote the press release and worked to get it published across both university platforms and on social media. Marline's knowledge of the luxury industry was also helpful in the first issue of AUREO as she penned an article on emerging markets in the luxury industry. If a project involves understanding and developing marketing trends, Marline is the ideal asset.
Marquelle Turner-Gilchrist
After starting the Luxe Groupe as a new student organization on the campus of NC State University, Marline volunteered to be a part of the executive team as Vice President of Media Relations. Marline worked closely with me and members of administration at NC State University (Raleigh, NC, USA) and SKEMA Business School (Sophia Antipolis, France) to highlight the 2014 Luxury and Fashion Intelligence Summit. Marline wrote the press release and worked to get it published across both university platforms and on social media. Marline's knowledge of the luxury industry was also helpful in the first issue of AUREO as she penned an article on emerging markets in the luxury industry. If a project involves understanding and developing marketing trends, Marline is the ideal asset.
Marquelle Turner-Gilchrist
After starting the Luxe Groupe as a new student organization on the campus of NC State University, Marline volunteered to be a part of the executive team as Vice President of Media Relations. Marline worked closely with me and members of administration at NC State University (Raleigh, NC, USA) and SKEMA Business School (Sophia Antipolis, France) to highlight the 2014 Luxury and Fashion Intelligence Summit. Marline wrote the press release and worked to get it published across both university platforms and on social media. Marline's knowledge of the luxury industry was also helpful in the first issue of AUREO as she penned an article on emerging markets in the luxury industry. If a project involves understanding and developing marketing trends, Marline is the ideal asset.
Experience
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KWV
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South Africa
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Wine & Spirits
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200 - 300 Employee
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Global Brand Manager - KWV Wines
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Oct 2020 - Present
Global Brand Manager of KWV Classic wine collection & KWV endorsed wine brands
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Trade Marketing Specialist
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May 2019 - Oct 2020
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Richemont
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Switzerland
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Retail Luxury Goods and Jewelry
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700 & Above Employee
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Marketing Analyst / Project Manager - Strategic Planning
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Sep 2015 - Jul 2018
•Providing consultation and strategic marketing support to all Richemont brands (re: strategic plans, brand books, brand DNA…) •Working with Richemont’s brand CEOs and marketing directors on brand platform-, product-, and regional strategies & activations •Analysing and monitoring the brand equity of Richemont’s portfolio of brands •Organising and participating in Richemont’s annual Marketing & Communication Conference •Handling of Richemont Marketing Services’ external business development requests Show less
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Richemont
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Switzerland
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Retail Luxury Goods and Jewelry
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700 & Above Employee
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Junior Marketing Analyst - Market Intelligence
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Jul 2014 - Dec 2014
•Analysis of the luxury market & consumers, and understanding of major competitors’ strategies •Providing strategic marketing support to Richemont brands (Cartier, Chloé, Montblanc, Dunhill, Lancel…) •Monitoring of trends for both women’s and men’s fashion (fashion press, fashion weeks review, WGSN…) •Analysis of the luxury market & consumers, and understanding of major competitors’ strategies •Providing strategic marketing support to Richemont brands (Cartier, Chloé, Montblanc, Dunhill, Lancel…) •Monitoring of trends for both women’s and men’s fashion (fashion press, fashion weeks review, WGSN…)
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Grootvlei Guest Farm
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Cape Town Area, South Africa
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Marketing Assistant
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Apr 2013 - Jul 2013
• Designing promotional packages to procure corporate clients • Interaction with companies and corporations to procure new clients • Manage maintenance of company website and social media networks to increase online activity • Designing promotional packages to procure corporate clients • Interaction with companies and corporations to procure new clients • Manage maintenance of company website and social media networks to increase online activity
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Distell
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South Africa
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Beverage Manufacturing
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700 & Above Employee
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Marketing Intern
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Jun 2011 - Jul 2011
•Creating recommendations to increase sales through product development and advertising campaigns •Acting as liaison between Distell brand managers and various advertising agencies •Creating recommendations to increase sales through product development and advertising campaigns •Acting as liaison between Distell brand managers and various advertising agencies
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Haveyouheard word of mouth agency
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Stellenbosch, South Africa
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Brand Ambassador
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Jul 2010 - Oct 2010
• Enhance brand image of Stroh Rum 80 while promoting responsible drinking • Producing innovative ideas for marketing product among peers • Increasing Stroh Rum 80 online activity through creative social media • Enhance brand image of Stroh Rum 80 while promoting responsible drinking • Producing innovative ideas for marketing product among peers • Increasing Stroh Rum 80 online activity through creative social media
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ZET:PROJECT (PTY) Ltd. and MATCH HOSPITALITY 2010 FIFA WORLD CUP HOSPITALITY PROGRAM
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Cape Town Area, South Africa
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Hostess
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Jun 2010 - Jul 2010
• Producing high standard of hospitality service to national and international guests • Acting as ambassador for South Africa and FIFA • Producing high standard of hospitality service to national and international guests • Acting as ambassador for South Africa and FIFA
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Education
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2013 - 2014
NC State University and SKEMA Business School
Dual degree: Master's, Global Luxury Management -
2012 - 2013
Stellenbosch University/Universiteit Stellenbosch
Bachelor of Commerce Honours, Business, Management, Marketing, and Related Support Services -
2009 - 2011
Stellenbosch University/Universiteit Stellenbosch
Bachelor of Commerce (BCom), Business, Management, Marketing, and Related Support Services
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