Marlin Shane
Associate Editor at MSPC- Claim this Profile
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Bio
Credentials
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Certified Clinical Trauma Professional
PESISep, 2019- Nov, 2024 -
Trauma-Focused Cognitive-Behavioral Therapy
Medical University of South CarolinaMay, 2019- Nov, 2024 -
Mental Health First Aid
National Council for Behavioral HealthApr, 2016- Nov, 2024 -
CNISS (Center of New Institutional Social Sciences) Graduate Certificate; PiP (Preparation in Pedagogy) Certificate
Washington University in St. Louis
Experience
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MSPC
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United States
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Marketing Services
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1 - 100 Employee
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Associate Editor
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Jun 2018 - Present
Constantly adapting within the creative and editorial landscape of client services. Accounts range from B2B, B2C, healthcare, technology, finance, lifestyle and travel. Writing and Editing: - Writing short- and long-form content for digital and print (articles, email copy, newsletters, infographics, web content, social media) - Provide high-level of accuracy/attention to detail while proofreading and editing clients’ content - Ensure content is consistent with clients’ brand goals and objectives Content Strategy: - Conduct research on client competitors, concepts, and other relevant topics to elevate content - Support multiple client brands and teams from content strategy to execution - Brainstorm new ideas and opportunities to account teams based on data and client asks - Select content and put together articles for weekly newsletters - Upload content to CMS and tag accordingly per best optimization practices Leadership: - Oversee a team of interns as a supervisor - Manage internship program and workload - Provide mentorship and coordinate learning seminars Show less
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Gander Outdoors
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United States
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Sporting Goods Manufacturing
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700 & Above Employee
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Web Content Specialist
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Oct 2017 - Jun 2018
Bloomington, Minnesota - Assisted with the launch of the company's new website - Specialized in web content writing and wrote marketing copy for Gander's products, email newsletters, and website to enhance UX - Brainstormed and pitched ideas with category managers, web content, and marketing teams to proof, edit, and create ideas for company newsletters - Mentored and assisted with training for onboarding interns - Uploaded content and product specs via CMS - Coordinated with creative teams for web layout and design - Answered customer questions on the website via BazaarVoice Show less
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One Simple Plan
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Account Assistant
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Feb 2017 - Oct 2017
- Created content calendars for numerous clients across different social media channels - Wrote content for new business proposals, client recap reports, and case studies - Assisted with media relations and PR efforts, pitching story ideas, and opportunities for clients - Took photos and edited content for clients' social media channels - Helped manage social media accounts - responding to audience feedback, messages, and questions - Assisted with event coordination and provided staffing for client events - Researched contacts and built media lists for account managers Show less
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Mpls.St.Paul Magazine
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United States
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Book and Periodical Publishing
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1 - 100 Employee
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Editorial Assistant
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Jan 2016 - Jan 2017
-Fact-checked, wrote and pitched story ideas for Mpls.St.Paul Magazine, supplement publications and mspmag.com -Assisted with uploading and tagging digital content -Fact-checked, wrote and pitched story ideas for Mpls.St.Paul Magazine, supplement publications and mspmag.com -Assisted with uploading and tagging digital content
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Greenspring Media
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United States
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Book and Periodical Publishing
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1 - 100 Employee
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Custom Editorial Intern
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Aug 2015 - Dec 2015
-Provided editorial assistance and writing assignments for numerous Minnesota tourism publications and blogs, including Minnesota Monthly, Mall of America Visitor's Guide, Real Food, Drinks, WHERE Guestbook and WHERE Twin Cities -Provided editorial assistance and writing assignments for numerous Minnesota tourism publications and blogs, including Minnesota Monthly, Mall of America Visitor's Guide, Real Food, Drinks, WHERE Guestbook and WHERE Twin Cities
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University of Wisconsin-Eau Claire
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United States
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Higher Education
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700 & Above Employee
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Public Relations Assistant
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Aug 2014 - May 2015
-Promoted from intern to temporary staff position upon graduation -Marketed office services, while facilitating relationships with students, faculty and alumni -Supported media relations by pitching ideas and sending news releases -Managed social media, such as Facebook, Twitter, LinkedIn and Pinterest -Coordinated with staff and other departments to plan and conduct events sponsored by Career Services -Promoted from intern to temporary staff position upon graduation -Marketed office services, while facilitating relationships with students, faculty and alumni -Supported media relations by pitching ideas and sending news releases -Managed social media, such as Facebook, Twitter, LinkedIn and Pinterest -Coordinated with staff and other departments to plan and conduct events sponsored by Career Services
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Wisconsin Public Radio
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United States
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Broadcast Media Production and Distribution
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100 - 200 Employee
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Events Intern and Volunteer
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May 2014 - May 2015
Assisted with planning, logistics and publicity for annual "Big Top Chautauqua Trip" in Bayfield, Wisconsin and Duluth, Minnesota After internship, continued as a volunteer to: -Assist with administrative tasks, including development, updating media lists, Excel and Word documents -Write press releases and put promotional material together for upcoming events -Write newsletters, event and calendar entries and on-air radio promotions -Represent WPR at events Assisted with planning, logistics and publicity for annual "Big Top Chautauqua Trip" in Bayfield, Wisconsin and Duluth, Minnesota After internship, continued as a volunteer to: -Assist with administrative tasks, including development, updating media lists, Excel and Word documents -Write press releases and put promotional material together for upcoming events -Write newsletters, event and calendar entries and on-air radio promotions -Represent WPR at events
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City of Eau Claire
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United States
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Government Administration
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100 - 200 Employee
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Downtown Eau Claire, Inc. (DECI) Reporter Internship
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Oct 2013 - Oct 2014
Wrote news articles and took photos published in the nonprofit’s monthly newsletter, featured in Leader-Telegram Wrote news articles and took photos published in the nonprofit’s monthly newsletter, featured in Leader-Telegram
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Big Brothers Big Sisters of Central Ohio
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United States
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Individual and Family Services
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1 - 100 Employee
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Development and Marketing Internship
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May 2014 - Aug 2014
-Coordinated with Development and Marketing Department to help plan and execute fundraising events -Coordinated with Development and Marketing Department to help plan and execute fundraising events
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Scheels
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United States
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Retail
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700 & Above Employee
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Customer Service Representative
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Oct 2009 - May 2012
Provided excellent customer service by going “extra mile” for customers as a cashier, receptionist and Scheels Visa distributor -Assisted with store events to gain additional event planning experience Provided excellent customer service by going “extra mile” for customers as a cashier, receptionist and Scheels Visa distributor -Assisted with store events to gain additional event planning experience
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Education
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2004 - 2008
University of Wisconsin-Eau Claire
Bachelor of Arts (BA) in Mass Communications, Public Relations and Psyc -
2001 - 2003
Washington University in St. Louis
Ph.D., Anthropology -
1996 - 2000
Tsinghua University
Bachelor of Arts (B.A.), Communication and Media Studies
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