Experience

Landscape UK

• Advertising Services
• 1 - 100 Employee

• Behavioural science consultant

  • Jan 2023 - Present

  London, England, United Kingdom


nudge
• Portugal
• Business Consulting and Services
• 1 - 100 Employee
• Behavioural science consultant

  • Jan 2023 - Present


BE Onpoint Consulting

• United Kingdom
• Retail Office Equipment

• Independent Consultant

  • Dec 2022 - Present

  London, England, United Kingdom People are weird. And wired differently. But somehow we forget this when we start talking to them about finance and financial wellbeing. Then it’s all about the detail and the “just give them all the information and they’ll make up their own minds”. Well, I have news for you, more often than not they just don’t. Because it’s scary. Or they’re busy. Or they just forget. But I can help you make it easier for the right message to get through at the right time. When we work together I can… Show more People are weird. And wired differently. But somehow we forget this when we start talking to them about finance and financial wellbeing. Then it’s all about the detail and the “just give them all the information and they’ll make up their own minds”. Well, I have news for you, more often than not they just don’t. Because it’s scary. Or they’re busy. Or they just forget. But I can help you make it easier for the right message to get through at the right time. When we work together I can help you understand your people in order to increase engagement and improve their financial wellbeing. Show less



MakingGiants

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Managing Partner

  • Nov 2020 - Jul 2022

  London, England, United Kingdom

• Partner

  • Mar 2020 - Nov 2020

  We’re a full-service creative agency that’s focused on inspiring change through powerful stories. A team of creative believers, thinkers, and doers. Strategic planners, number-lovers, and data huggers. Bookworms, tech-champions, and digital dreamers. We’re all individuals, but we’re all united by the belief that to inspire change, you have to do things differently.



On Point Communication Services

• United Kingdom
• Business Consulting and Services

• Owner

  • Jan 2015 - Feb 2020

  Applying behavioural economic principals in freelance communication roles while studying towards an MSc in Behavioural Economics (2018-2019). Putting academics into practise and building up a bank of behavioural anomalies for future testing and further discovery.



Barclays

• India
• Outsourcing/Offshoring
• 1 - 100 Employee

• AVP Pension and Reward Communication

  • Mar 2008 - Jul 2014

  London, United Kingdom Strategic planning of pension and reward communications. Leading digital journey for pension schemes. A role that rekindled my love for understanding human behaviour, in particular in an economic decision making context. Understanding the biases we display in decision making ensures better design of digital products and communication strategies.

• Communication Manager for Barclays Bank UK Retirement Fund

  • Mar 2008 - Aug 2013


Sterling Pension Management
• United Kingdom
• Financial Services
• Associate Director

  • Jun 2006 - Feb 2008


Alexander Forbes

• South Africa
• 1 - 100 Employee

• Pensions Consultant

  • Mar 2001 - Feb 2005

  Johannesburg Area, South Africa