Experience

Tail Activewear

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Director of Creative Services

  • Apr 2022 - Present

  Miami, Florida, United States

• Art Director

  • Aug 2017 - Present

  Doral, Florida Oversee brand direction and execution. Develop concepts for look books and gain stakeholder buy in. Collaborate with Creative Team and contribute to multiple projects. Coordinate overall looks for photo shoots and provide brand direction. Conceptualize digital 360 campaigns. Create in-store signage and marketing assets for retailers. Manage creative and production workload meeting deadlines and staying with budget. Collaborate with outside vendors such as Photo Studio, Retouchers, Photographers… Show more Oversee brand direction and execution. Develop concepts for look books and gain stakeholder buy in. Collaborate with Creative Team and contribute to multiple projects. Coordinate overall looks for photo shoots and provide brand direction. Conceptualize digital 360 campaigns. Create in-store signage and marketing assets for retailers. Manage creative and production workload meeting deadlines and staying with budget. Collaborate with outside vendors such as Photo Studio, Retouchers, Photographers and Printers. Keep in touch with the latest trends and technology to provide the best graphic and marketing solutions.



Uniform Advantage

• United States
• Retail Apparel and Fashion
• 300 - 400 Employee

• Art Director UA Catalog and Print

  • Jan 2007 - Aug 2017

  Plantation, FL Work under tight deadlines to design and produce a 100-page mail order catalog for the healthcare industry. Lead a team of Graphic Designers in the design and production of catalogs and other printed pieces and web images. Display a high level of creativity, accuracy and detail while working in a fast paced environment. Balance several organizational tasks while cooperating with other departments and making sure that all the products and information are precise and on time. Art Direction… Show more Work under tight deadlines to design and produce a 100-page mail order catalog for the healthcare industry. Lead a team of Graphic Designers in the design and production of catalogs and other printed pieces and web images. Display a high level of creativity, accuracy and detail while working in a fast paced environment. Balance several organizational tasks while cooperating with other departments and making sure that all the products and information are precise and on time. Art Direction and Management duties include schedule daily and weekly work flow, set individual and team goals, communicate effectively with the team about current and upcoming projects and mentor talent. Implement work flow strategies to increase productivity. Effectively collaborate with the Creative Director to push the brand to a top level of excellence. Work closely with the Marketing Department to gather information and set deadlines to achieve brand goals. Work closely with the Purchasing Department gathering samples, images and information. Create catalog pagination, conduct model casting and direct photo shoots. Work directly with a team of content proofers and color proofers to achieve top quality and accuracy. Design duties include layout design and production, picture retouching, color correction, textile mapping and color proofing. Produce press ready layouts. Upload final files to pre-press software, run and check reports and approve final files. Collaborate with the web department to produce website art that includes home page, landing pages and email promos by the target date. Create re-targeting adds and images for social media sites Show less



Betty Dain Creations, Inc.

• Senior Graphic Designer

  • 2002 - 2006

  Miami, FL Catalog design and production for several lines of products in the beauty industry. Layout design, picture retouching and electronic preparation of files for print. Packaging design, promotional deals and POP displays. Large format graphics for trade show booths. Photography styling and art direction of product and model shoots. Worked closely with Marketing Manager to create adds and promotional sale kits. Creation of textile prints including illustration, repeat and color stories… Show more Catalog design and production for several lines of products in the beauty industry. Layout design, picture retouching and electronic preparation of files for print. Packaging design, promotional deals and POP displays. Large format graphics for trade show booths. Photography styling and art direction of product and model shoots. Worked closely with Marketing Manager to create adds and promotional sale kits. Creation of textile prints including illustration, repeat and color stories. Collaborated with photographers, printers, modeling agencies, make-up artists and other outside vendors. Show less



Pro-Publishing

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Graphic Designer

  • 2001 - 2002

  Weston, FL Design of calendars, brochures and postcards related to the tourism industry. Duties included but were not limited to: concept, creation, picture retouching and press-ready file delivery.



Scale Model of Havana

• Graphic Designer

  • 1993 - 1996

  Havana, Cuba Creation of print materials for organizations and events directly related to the life of Havana City. Concept and production of the monthly newsletter, brochures, catalogs, postcards and direct mail advertising. Visual identity design for art exhibitions, workshops and educational events. Specialties included logo design, invitations, signage, brochures, magazine ads and promotional collateral materials.