Marlene Lipe

Account Manager at Apex Advertising, Inc.
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Contact Information
us****@****om
(386) 825-5501
Location
Marietta, Pennsylvania, United States, US

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Bio

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5.0

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/ Based on 2 ratings
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Marcy Bair

Marlene has an outstanding work ethic, accomplishing more by 9 am than many will the entire day. She is high-energy and goal-oriented, and her client’s success is what drives her each day. Over the many years I worked with Marlene she consistently set the standard in account management and customer service, earning her the promotion to account manager supervisor. She is highly skilled in creating campaign strategies - studying the client’s social media and online presence, offering suggestions and creating promotional material, all with a vision for improving customer loyalty and client retention. It was my pleasure working with Marlene over these last many years. She sets a high standard for client service and satisfaction from which others can learn. She is a true leader in the industry.

Ashley Warfel

Marlene is wonderful to work with. She is dedicated, hard-working and always willing to take on new responsibilities. Marlene completes her work in an efficient and effective manner. The best part of working with Marlene is her positive, friendly personality. She truly is an asset to Loyal Customer Club!

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Account Manager
      • Jan 2019 - Present

      Apex is an industry leader in promotional items and company stores and we are dedicated to delivering leading ecommerce software platforms for our clients. We focus on real time access and inventory across the globe, and our custom features assist our clients in getting the results they need from their company web store. Our in-house team of specialists knows there is not a “one size fits all” model. Our diverse client base deserves diverse solutions to meet the needs of their company stores. Whether you want product warehoused in our on-site, secured facility or a “brand on demand” feature, we have you covered.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Marketing Consultant / Digital Account Manager
      • Mar 2018 - Jan 2019

      Work closely with digital advertising clients on their Websites, SEO, Google Ads, Facebook Marketing, Local Listings as well as print and ad specialty products. I build solid relationships with clients, offer marketing strategies and project manage all aspects to make sure clients' needs are met. Work closely with digital advertising clients on their Websites, SEO, Google Ads, Facebook Marketing, Local Listings as well as print and ad specialty products. I build solid relationships with clients, offer marketing strategies and project manage all aspects to make sure clients' needs are met.

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Account Manager Supervisor / Digital Advertising Specialist
      • Jan 2004 - Mar 2018

      Supervised and mentored a team of Account Managers, consulted Sales Managers, tested programs for Development Team, collaborated with Marketing Team. “Concierge Account Manager” providing custom advertising services for high level restaurants, spas, limo companies, and retail customers. Developed targeted marketing strategies, App and Email advertising campaigns, provided reporting and analytics; upsold when appropriate while meeting all deadlines. Shared new trends, competitive ideas, advised, trained new staff and thoroughly researched successful competitors. Was part of team at department’s inception. Ongoing experience in Microsoft Office Suites, Outlook, ESP, Email on Demand, Qore Reporting, Exact Target, Spark Post, CMS, SEO, Social Media, in-house work tracking programs, Mobile App creation, data management and created and sent custom emails.

    • Advertising Specialists
      • 1997 - 2004

      Helped clients determine their needs to promote themselves through advertising specialties such as imprinted pens, mugs, note pads, etc. Worked with clients from beginning to end finding products, quoting prices, seeing orders through from proofing to shipping, then ultimately billing the jobs. Helped clients determine their needs to promote themselves through advertising specialties such as imprinted pens, mugs, note pads, etc. Worked with clients from beginning to end finding products, quoting prices, seeing orders through from proofing to shipping, then ultimately billing the jobs.

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Marketing Support
      • 1995 - 1998

      Maintained work for 100+ outside Sales Representatives in helping to make sure they had all the materials necessary to complete their jobs and get the sale. Created marketing sheets, distributed supplies, and communicated ideas. Maintained work for 100+ outside Sales Representatives in helping to make sure they had all the materials necessary to complete their jobs and get the sale. Created marketing sheets, distributed supplies, and communicated ideas.

Education

  • The Art Institutes of York-PA
    Associates Degree in Specialized Business, Fashion Marketing
    1993 - 1995
  • Point Park College
    Theater
    1987 - 1988
  • Manheim Township
    1982 - 1987

Community

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