Marlene C.
Development & Marketing Director at Widows, Orphans & Disabled Firefighter's Fund- Claim this Profile
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Bio
Denise Schlegel
Marlene is highly motivated, results driven, and both analytical and creative. She understands complex issues and I enjoy working with her to communicate important medical benefit changes and issues to Relief members. A skilled writer, Marlene makes sure any reader is able to understand what’s being said. She’s an equally strong editor whose attention to detail is excellent. Marlene finds ways to keep people informed about events, legislation, benefit information and human interest stories. She manages vendor relationships well and keeps web content current. Marlene understands social media and the importance of building traffic. As a former television producer, she has solid video editing skills, a highly useful skill to have as video continues to grow in importance. Her compassion for interviewing people and for sharing truly inspirational stories is impressive. Marlene is positive, she has integrity, and she is honest. She treats everyone fairly and with respect and she serves as a great mentor for her team. She builds them up, always giving credit where credit is due. Marlene continues to cross-train her team because the work assigned outweighs resources available. Marlene has created new programs and campaigns which allow her to set new fundraising records year after year. She continues to identify revenue sources willing to donate and she reaches new highs. Marlene attends outside events and uses her networking skills to finds new ways to raise money and new strategies to reach more supporters.
Peggy O'Neal
Marlene is one of the most popular professors on campus. Students rave about her classes and many have gone on to work in the industry after studying with her. As a colleague, she is always open to collaboration and it is always a wonderful experience working with her.
Denise Schlegel
Marlene is highly motivated, results driven, and both analytical and creative. She understands complex issues and I enjoy working with her to communicate important medical benefit changes and issues to Relief members. A skilled writer, Marlene makes sure any reader is able to understand what’s being said. She’s an equally strong editor whose attention to detail is excellent. Marlene finds ways to keep people informed about events, legislation, benefit information and human interest stories. She manages vendor relationships well and keeps web content current. Marlene understands social media and the importance of building traffic. As a former television producer, she has solid video editing skills, a highly useful skill to have as video continues to grow in importance. Her compassion for interviewing people and for sharing truly inspirational stories is impressive. Marlene is positive, she has integrity, and she is honest. She treats everyone fairly and with respect and she serves as a great mentor for her team. She builds them up, always giving credit where credit is due. Marlene continues to cross-train her team because the work assigned outweighs resources available. Marlene has created new programs and campaigns which allow her to set new fundraising records year after year. She continues to identify revenue sources willing to donate and she reaches new highs. Marlene attends outside events and uses her networking skills to finds new ways to raise money and new strategies to reach more supporters.
Peggy O'Neal
Marlene is one of the most popular professors on campus. Students rave about her classes and many have gone on to work in the industry after studying with her. As a colleague, she is always open to collaboration and it is always a wonderful experience working with her.
Denise Schlegel
Marlene is highly motivated, results driven, and both analytical and creative. She understands complex issues and I enjoy working with her to communicate important medical benefit changes and issues to Relief members. A skilled writer, Marlene makes sure any reader is able to understand what’s being said. She’s an equally strong editor whose attention to detail is excellent. Marlene finds ways to keep people informed about events, legislation, benefit information and human interest stories. She manages vendor relationships well and keeps web content current. Marlene understands social media and the importance of building traffic. As a former television producer, she has solid video editing skills, a highly useful skill to have as video continues to grow in importance. Her compassion for interviewing people and for sharing truly inspirational stories is impressive. Marlene is positive, she has integrity, and she is honest. She treats everyone fairly and with respect and she serves as a great mentor for her team. She builds them up, always giving credit where credit is due. Marlene continues to cross-train her team because the work assigned outweighs resources available. Marlene has created new programs and campaigns which allow her to set new fundraising records year after year. She continues to identify revenue sources willing to donate and she reaches new highs. Marlene attends outside events and uses her networking skills to finds new ways to raise money and new strategies to reach more supporters.
Peggy O'Neal
Marlene is one of the most popular professors on campus. Students rave about her classes and many have gone on to work in the industry after studying with her. As a colleague, she is always open to collaboration and it is always a wonderful experience working with her.
Denise Schlegel
Marlene is highly motivated, results driven, and both analytical and creative. She understands complex issues and I enjoy working with her to communicate important medical benefit changes and issues to Relief members. A skilled writer, Marlene makes sure any reader is able to understand what’s being said. She’s an equally strong editor whose attention to detail is excellent. Marlene finds ways to keep people informed about events, legislation, benefit information and human interest stories. She manages vendor relationships well and keeps web content current. Marlene understands social media and the importance of building traffic. As a former television producer, she has solid video editing skills, a highly useful skill to have as video continues to grow in importance. Her compassion for interviewing people and for sharing truly inspirational stories is impressive. Marlene is positive, she has integrity, and she is honest. She treats everyone fairly and with respect and she serves as a great mentor for her team. She builds them up, always giving credit where credit is due. Marlene continues to cross-train her team because the work assigned outweighs resources available. Marlene has created new programs and campaigns which allow her to set new fundraising records year after year. She continues to identify revenue sources willing to donate and she reaches new highs. Marlene attends outside events and uses her networking skills to finds new ways to raise money and new strategies to reach more supporters.
Peggy O'Neal
Marlene is one of the most popular professors on campus. Students rave about her classes and many have gone on to work in the industry after studying with her. As a colleague, she is always open to collaboration and it is always a wonderful experience working with her.
Experience
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Widows, Orphans & Disabled Firefighter's Fund
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United States
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Fundraising
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1 - 100 Employee
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Development & Marketing Director
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Jun 2007 - Present
Spearhead and manage all marketing & publicity, including securing local and national print, radio and television coverage; developing and administering the charity's web site, givetoahero.org; launching the charity's social media, generating e-newsletters and creating all printed marketing materials, digital content, testimonial and feature videos and branded promotional items. Established and single-handedly manage the Planned Giving Program, raising more than $5 million in 5 years and millions more in pledges. Oversee and execute all other donor cultivation, moves management, fundraising programs & event sponsorships, increasing revenues by more than $15 million. Established Volunteer Boot Brigade Program. Liaison with firefighters, donors, volunteers and community supporters. Implemented Constituent Management System; conducting massive data organization effort. Show less
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Los Angeles Firemen's Relief Association
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United States
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Civic and Social Organizations
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1 - 100 Employee
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Development & Marketing Director
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Jun 2007 - Present
Develop and execute all marketing strategies to showcase benefits, services and value firefighters receive as members of this 116-year-old organization. This includes managing all brand messaging, developing & administering the web site, lafra.org; spearheading & supervising various social media and other communication platforms, e-newsletters, printed brochures, testimonial and feature videos and in-person presentations. Expanded payroll-deduction donations to the organization's charity. Supervise, train and develop staff and oversee freelance writers, producers, videographers, editors and social media managers. Show less
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Executive Producer
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May 2006 - Present
Created, developed and administer TravelHounds.com. Created and pitched original concepts and non-fiction, lifestyle and entertainment shows. Created, developed and administer TravelHounds.com. Created and pitched original concepts and non-fiction, lifestyle and entertainment shows.
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Moorpark College
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United States
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Higher Education
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400 - 500 Employee
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Broadcast Journalism Professor
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Jan 2006 - May 2011
Taught broadcast journalism, writing, producing, editing, field camera work, ENG and studio production Taught broadcast journalism, writing, producing, editing, field camera work, ENG and studio production
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UCLA
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United States
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Higher Education
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700 & Above Employee
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TV & Online Media Instructor
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Jun 2000 - Jan 2010
Launched student-run television news station and taught students writing, reporting, producing and studio production. Launched student-run television news station and taught students writing, reporting, producing and studio production.
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Big Brothers Big Sisters of Greater Los Angeles
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United States
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Non-profit Organizations
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1 - 100 Employee
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Board Associate & Big Sister
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2003 - 2008
Chair, Masquerade Ball Fundraiser. Mentor. Chair, Masquerade Ball Fundraiser. Mentor.
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E! Networks
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United States
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Entertainment Providers
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400 - 500 Employee
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Producer/Script Supervisor
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Jun 2000 - Apr 2006
Produced E! News Weekend, one of the networks highest rated programs. Developed, launched, wrote and produced numerous national and international shows and specials, overseeing pre-production, studio production, live production and post-production. Script Supervisor for E! News nightly broadcasts. Produced E! News Weekend, one of the networks highest rated programs. Developed, launched, wrote and produced numerous national and international shows and specials, overseeing pre-production, studio production, live production and post-production. Script Supervisor for E! News nightly broadcasts.
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Producer
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Oct 1993 - Jun 2000
Produced Noon, 2pm and 3:30pm news as well as “Directline,” a daily guest and viewer call-in segment. Wrote and field produced numerous feature pieces and handled breaking news, including the Northridge earthquake, Malibu firestorms, North Hollywood shootout and live, daily coverage of the OJ Simpson trial. Writer and Associate Producer for 8pm, 9pm and 10pm newscasts. Produced Noon, 2pm and 3:30pm news as well as “Directline,” a daily guest and viewer call-in segment. Wrote and field produced numerous feature pieces and handled breaking news, including the Northridge earthquake, Malibu firestorms, North Hollywood shootout and live, daily coverage of the OJ Simpson trial. Writer and Associate Producer for 8pm, 9pm and 10pm newscasts.
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ABC News
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Newspaper Publishing
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1 - 100 Employee
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Producer
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Jan 1991 - Oct 1993
Produced 5pm and 11pm weekend newscasts. Created and produced a weekly, half-hour political talk show and a half-hour Latino issues program. Produced and launched weekend morning show. Produced 5pm and 11pm weekend newscasts. Created and produced a weekly, half-hour political talk show and a half-hour Latino issues program. Produced and launched weekend morning show.
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Education
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University of California, Los Angeles
Bachelor of Arts (B.A.), English
Community
