Marlene Betancourt
Summer Resident, Paid Search at Reprise Digital- Claim this Profile
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Topline Score
Bio
Credentials
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Meta Certified Digital Marketing Associate
MetaDec, 2022- Nov, 2024 -
Google Ads - Measurement Certification
Google Digital Academy (Skillshop)Nov, 2022- Nov, 2024 -
Google Analytics Individual Qualification
Google Digital Academy (Skillshop)Nov, 2022- Nov, 2024 -
Google Ads Search Certification
Google Digital Academy (Skillshop)Oct, 2022- Nov, 2024
Experience
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Reprise Digital
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United States
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Advertising Services
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700 & Above Employee
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Summer Resident, Paid Search
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Jun 2023 - Present
Paid Search Residency for Reprise Digital - IPG Mediabrands Account: AstraZeneca -Conducting thorough keyword research using tools such as Google Keyword Planner to identify high-performing keywords and optimize ad targeting - Working regularly in Excel to consolidate and organize extensive data, utilizing tools such as PivotTables -Monitoring campaign performance using Google Search Ads 360 to analyze data and implement optimization strategies to improve key performance indicators (KPIs) -Staying up to date with industry trends and attending webinars and workshops to expand knowledge of digital marketing Show less
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Target
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United States
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Retail
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700 & Above Employee
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General Merchandise and Presentation Expert
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Jun 2019 - Present
-Help an average of 40 guests per day by responding to in-store and telephone inquiries about the availability of products in order to meet guest needs -Handle more than 400 pulls and backstock products from GM categories including pushing and stocking products to sales floor efficiently and timely for guest purchases -Understand how operational procedures, like planogramming (POG) ties, product capacities, and salesfloor quantities impact shortage and profitability in order to maintain store replenishment and inventory accuracy -Execute revisions, sales plans, and transition processes accurately with attention to detail, monitor own progress, and accurately prioritize tasks to accomplish an 80 percent completion on a set in due time Show less
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Sigma Lambda Gamma National Sorority, Inc.
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United States
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Non-profit Organization Management
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1 - 100 Employee
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VP of Programming, Delta Chapter
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Aug 2020 - May 2021
-Oversaw all educational activities and programs for 24 members including: Cultural Awareness, Community Service, Academics, Fundraising, Social Interaction, Alumni Relations, and Sisterhood Enhancement Committee -Established meetings with chair positions at least once a month in order to meet requirements of 3 events per position a semester, with a 95 percent total goal met on organizing events throughout the year -In charge of recording weekly chapter meeting minutes and attendance, along with distributing the chapter’s agenda. The agenda was then sent to 27 chapter members in a timely manner Show less
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University of Illinois Urbana-Champaign
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United States
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Higher Education
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700 & Above Employee
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Office Assistant- University Housing
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Dec 2019 - May 2021
-Created weekly newsletters for 200 residents detailing student groups, events occurring in the residence hall, and campus resources -Performed administrative duties including making copies, printing and posting fliers, organizing the resource room, and reviewing 14 resident advisor’s bulletin boards monthly -Processed monthly account transactions TEM (Travel & Expense Management) in order to submit and track requests from the resident director in regard to out-of-pocket expenses for residence hall events. Show less
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University of Illinois Urbana-Champaign
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United States
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Higher Education
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700 & Above Employee
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Student Dining Hall Worker
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Jan 2018 - May 2019
-Provided services to cafeteria consumers in an efficient, professional, and friendly manner -Prepared menu items and beverages using established policies and procedures -Maintained high standards of cleanliness and sanitation -Provided services to cafeteria consumers in an efficient, professional, and friendly manner -Prepared menu items and beverages using established policies and procedures -Maintained high standards of cleanliness and sanitation
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Target
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United States
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Retail
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700 & Above Employee
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Cashier
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Dec 2016 - Dec 2018
-Maintained consistent accuracy of the cash register, making sure all payment transactions were correct and proficient -Checked out guest purchases quickly, ensuring accurate prices codes and discounts, along with providing efficient customer service -Scan and bag all guest items efficiently, neatly, and in compliance with food safety standards and company best practices -Speak about the benefits of the Target RedCard with every guest and assist them through the application process -Ability to blend problem-solving and decision-making to positively impact the guest experience and resolve guest concerns Show less
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Education
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2017 - 2021
University of Illinois at Urbana-Champaign
Bachelor's degree, Communication -
2022 - 2022
COOP Apprentice
Digital Marketing
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