Experience

Reclink Australia

• Australia
• Non-profit Organizations
• 1 - 100 Employee

• General Manager, Commercial & Fundraising

  • Jun 2022 - Present



Australian Red Cross

• Australia
• Non-profit Organizations
• 700 & Above Employee

• Program Manager - Community Fundraising (contract role)

  • Aug 2021 - Jan 2022

  Led a multi-disciplinary agile squad to roll out and optimize peer-to-peer community fundraising products. Collaborated with key internal stakeholders to re-imagine and transform national, community-driven campaign Red Cross Calling into a digital-first product using innovation methodology, from CX insights through to Campaign product strategy and implementation. Led a multi-disciplinary agile squad to roll out and optimize peer-to-peer community fundraising products. Collaborated with key internal stakeholders to re-imagine and transform national, community-driven campaign Red Cross Calling into a digital-first product using innovation methodology, from CX insights through to Campaign product strategy and implementation.



Cancer Council Victoria

• Non-profit Organization Management
• 200 - 300 Employee

• Head of Innovation and Business Improvement

  • 2015 - Mar 2021

  Established a comprehensive in-house innovation program including strategic innovation agenda for a portfolio of activities, training of key staff in customer-centered innovation methodology, development of tools and digital resources to support program delivery and continuous learning for everyday work. Established a comprehensive in-house innovation program including strategic innovation agenda for a portfolio of activities, training of key staff in customer-centered innovation methodology, development of tools and digital resources to support program delivery and continuous learning for everyday work.



Cancer Council Victoria

• Non-profit Organization Management
• 200 - 300 Employee

• Head of Events & Community Fundraising

  • 2005 - 2014

  Led a large team of 20+ staff to achieve fundraising income growth targets through mass participation public campaigns, including iconic campaigns such as Daffodil Day, Australia’s Biggest Morning Tea, Relay for Life, Pink Ribbon Day and various community fundraising events.

• Fundraising Events Manager

  • 2002 - 2005

  Managed a team of staff, contractors and volunteers to roll out three public fundraising campaigns – Daffodil Day, Pink Ribbon Day and Girls Night In, including campaign marketing and communication planning, events logistics, volunteer management, and merchandise logistics.



The Asthma Foundation of Victoria

• Melbourne, Victoria, Australia

• Events Manager

  • 2000 - 2002



Vision Australia

• Australia
• Non-profit Organizations
• 700 & Above Employee

• Event Coordinator

  • 1998 - 2000



Mercy Hospital for Women, Melbourne

• Hospitals and Health Care
• 1 - 100 Employee

• Public Relations Coordinator

  • 1997 - 1998