Experience

Armanino Foods

• United States
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Director Of Business Development

  • Jun 2020 - Present



Challenge Dairy Products, Inc.

• United States
• Dairy Product Manufacturing
• 100 - 200 Employee

• Trade Marketing Manager

  • Jan 2019 - Jun 2020

  •Provided Retail Sales team with ongoing pricing and trade promotion optimization insights to maximize ROI, which resulted in trade spend reduction of $2.8M while growing volume sales by +2% vs. prior year in 2019•Lead annual sales planning process that met required timelines, while ensuring plans were realistic/obtainable and met company objectives•Set, monitored and held sales managers accountable for performance metrics•Developed new Financial Planning tool which increased P&L forecast accuracy for the retail division•Partnered with the accounting team to refine freight and storage expense allocations to provide visibility of approximate freight charges by customer for the Retail division•Developed retail programs in coordination with marketing manager to utilize a mix of consumer and trade programs to further partner with key retailers and grow share•Managed trade promotion budget/accrual and verified accuracy on reporting•Made certain sales team had the clarity, capabilities and tools to execute trade promotional plans Show less

• Regional Sales Manager

  • Apr 2015 - Jan 2019

  •Maintained strong working relationships with grocery buyers and built collaborative annual business plans to grow sales and profits •Lead and managed broker representatives to ensure alignment on execution expectations and company goals •Managed annual trade funds and commodity pricing fluctuations to achieve company financial plans and volume goals•Collaborated with supply chain to ensure production was in line with demand and service level met customer expectations •Awarded 3rd Quarter 2017 “Extra Mile” award from CEO for building Retail volume planning tool and financial report to be utilized by entire Retail Sales department•Gained over 2,000 new points of distribution in Southern California, Arizona and Denver within 6 months through new item presentations and distribution void recommendations Show less



Safeway

• Retail
• 700 & Above Employee

• Category Manager

  • Feb 2014 - Apr 2015

  • Selected as department lead for store remodel blueprint reviews to make necessary adjustments to optimize space in Frozen for over 160 stores• Lead decision making of 6 resets and increased presence of Organic, Natural, Gluten Free and Local items by up to 42%• Grew sales 8% by increasing space on Protein Breakfast items by 50% • Designed and implemented local displays for 5 stores in Vons which brought in over 300 new households to total store and over 500 new households to Frozen• Increased new item placement allowances by $480K through vendor negotiations • Collaborate and maintain strong working relationships with Supply Chain, Pricing, FP&A, and over 80 vendors to effectively achieve category goals• Manage and mentor 2 Category Analysts and 1 Promotion Specialist to achieve performance expectations and reach personal goals and development Show less

• Category Analyst

  • Oct 2012 - Feb 2014

  Frozen Foods - November 2013 - February 2014 • Brought in an incremental $1.8M in annual sales by introducing 2 new organic fruit items• Reduced working capital by 27% in 15 weeks by working with top aged inventory vendors• Improved category reset process by developing a detailed tracking sheet to ensure 100% of tasks followed through to completion and 100% of deadlines met• Awarded for modeling high performance by department Vice President• Analyzed historical data to make strategic decisions on promotional and marketing plans to grow sales and profit• Negotiated with vendors to effectively meet category financial plans and develop promotional strategies• Collaborated with supply chain to communicate buying needs and maximize retail executionGeneral Merchandise - October 2012 - November 2013 • Forecasted weekly category numbers including sales, profit, markdowns, allowances, and billing gross• Managed $10M in annual trade funds for Batteries to apply to marketing plans to grow sales, profits and market share• Grew market share by 2% over 52 weeks by increasing display allocations which resulted in an incremental $800K in sales and $455K in profit• Recognized for 2013 Best in Class Duracell Quantum launch which resulted in Safeway capturing 2x the fair share of other retailers• Analyzed pricing, promotion and advertising trends to implement promotional and marketing plans to effectively achieve category goals • Partnered with retail teams, including MDOs/VPRMEs, to implement marketing plans and ensure retail execution Show less

• Promotion Specialist

  • Mar 2011 - Oct 2012

  • Manage annual promotion calendar and enter all promotions into promotional forecasting tool• Work closely with advertising to provide information needed for weekly ads• Proof weekly ads to ensure accuracy of image, headline, body copy and price• Communicate with buyers and pricing department and notify of any changes to upcoming promotions to eliminate shortages/overstocks and ensure correct tags at store level



Wollborg Michelson Recruiting

• United States
• Staffing and Recruiting
• 1 - 100 Employee

• National Promotional Pricing Specialist

  • Nov 2010 - Mar 2011

  • Researched and responded to store issues daily through the Marketing Support Application • Built Super Coupons and Copient offers using the Logix System and tested for accuracy • Pulled weekly QMF (Query Management Facility) reports and provided recommendations for improving promotional plans • Researched and responded to store issues daily through the Marketing Support Application • Built Super Coupons and Copient offers using the Logix System and tested for accuracy • Pulled weekly QMF (Query Management Facility) reports and provided recommendations for improving promotional plans



Omega Sales and Marketing

• Account Executive Assistant

  • Jul 2008 - Sep 2010

  • Managed and executed Safeway’s Live Event Management (LEM) to optimize promotional performance • Assisted in preparing sales presentations • Reviewed, processed and logged claims and deductions from Safeway • Processed purchase orders and reconciled invoices • Managed and executed Safeway’s Live Event Management (LEM) to optimize promotional performance • Assisted in preparing sales presentations • Reviewed, processed and logged claims and deductions from Safeway • Processed purchase orders and reconciled invoices