Marla Feldman
Regional Manager at Yin Yang Naturals- Claim this Profile
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Experience
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Yin Yang Naturals
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United States
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Food and Beverage Services
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1 - 100 Employee
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Regional Manager
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Feb 2019 - Present
*Lead the North Atlantic Region in all aspects: YYN Territory managers, principals, retailers, and distributors.*Primary point of contact for all Territory Managers: motivate and support to ensure territory managers are achieving regional goals and contributing to overall objectives within YYN.*Maintain and strengthen relationships with all YYN Principals: Be an expert in lines represented in the North Atlantic Region.*Develop and execute strategic plans for our principals to increase sales and strengthen their brands, including branding/positioning recommendations, promotional strategy, channel strategy, and growth strategy.*Explore opportunities for the development and growth of all channels.*Collaborate with YYN leadership to think of ways to continuously improve ourselves, our service, and the well-being of our team members.*Uphold and work to improve upon B Corporation and YYN Ethos.
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Senior Territory Manager
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Jan 2019 - Nov 2021
Responsible for overseeing the North Atlantic Region in all aspects: Principals, YYN staff, distributors, and retailers.
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Territory Manager
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Aug 2016 - Dec 2018
Build and strengthen relationships with store buyers, distributors, and entrepreneurs in the Natural and Organic Food Industry.
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Yoga / Fitness Instructor
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Jul 2013 - Present
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Co Creator / Co Owner
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Sep 2013 - May 2016
□ Investigated and launched a consumer packaged goods product line□ Coordinated the prioritization of manufacturing, sales, and marketing initiatives to meet business goals in a constantly changing environment□ Acquired customers by strategically identifying leads, developing and managing relationships, and converting to sales□ Executed the creative process from concept to completion for initiatives including web, print, packaging, and marketing□ Developed, designed, and collaborated with artists to produce graphic art and illustrations to achieve creative goals □ Created strategic, engaging, and search-optimized content for various digital and physical channels, including website, blogs, email, social media to be consistent with the company’s brand and overall creative approach
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Red Fire Farm
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United States
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Farming
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1 - 100 Employee
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Market Assistant & CSA Coordinator
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Sep 2013 - Dec 2014
□ Managed and coordinated CSA pick-up site with Boston Public Markets & Whole Foods□ Oversaw weekly produce deliveries and track inventory for weekly distributions □ Cultivated relationships and managed communications with CSA members □ Communicated feedback from CSA members to Red Fire Farm to ensure customer satisfaction □ Managed and coordinated CSA pick-up site with Boston Public Markets & Whole Foods□ Oversaw weekly produce deliveries and track inventory for weekly distributions □ Cultivated relationships and managed communications with CSA members □ Communicated feedback from CSA members to Red Fire Farm to ensure customer satisfaction
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ESL Teacher
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Jun 2011 - Jul 2011
□ Developed daily lesson plans and reading curriculum & designed engaging class projects□ Supervised travel and weekend activities for students □ Developed daily lesson plans and reading curriculum & designed engaging class projects□ Supervised travel and weekend activities for students
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Americorps Teacher
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Jun 2009 - Jun 2011
□ Head 6th Grade Teacher - English, Language Arts and Social Studies□ Enrichment Program Teacher - Health and Wellness, Technology and World Languages for 5th, 6th and 7th grades□ Mentor and Tutor for Extended day study program for 5th, 6th, 7th and 8th grades□ Program Director - Student Community Service Club and Sustainability Club □ Coach and Physical Education Teacher - Basketball, Soccer, Frisbee and Yoga □ Head 6th Grade Teacher - English, Language Arts and Social Studies□ Enrichment Program Teacher - Health and Wellness, Technology and World Languages for 5th, 6th and 7th grades□ Mentor and Tutor for Extended day study program for 5th, 6th, 7th and 8th grades□ Program Director - Student Community Service Club and Sustainability Club □ Coach and Physical Education Teacher - Basketball, Soccer, Frisbee and Yoga
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Education
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Union College
Bachelors, English, Spanish -
Pascack Hills