Experience

Meister Cody GmbH

• Germany
• Education
• 1 - 100 Employee

• Head of Product

  • Mar 2023 - Present

• Chief Marketing Officer

  • Mar 2019 - Mar 2023

• Senior Marketing Manager "Meister Cody"

  • Apr 2015 - Feb 2019



eBay

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Marketing Expert

  • Sep 2013 - Apr 2015

  - Development and execution of marketing and pr-campaigns for Afterbuy Shop - Contact-person for B2B-key-media - Integration of Afterbuy Shop in the Afterbuy BBQ 2014 event - Development of ads (online/offline) for Afterbuy Shop - Lead-creation for VIA-eBay by developing and executing print-mailing-campaigns - Creation of marketing-texts for Afterbuy, Afterbuy Shop and VIA-eBay - Steering of PR and SEO-agencies - Development and execution of marketing and pr-campaigns for Afterbuy Shop - Contact-person for B2B-key-media - Integration of Afterbuy Shop in the Afterbuy BBQ 2014 event - Development of ads (online/offline) for Afterbuy Shop - Lead-creation for VIA-eBay by developing and executing print-mailing-campaigns - Creation of marketing-texts for Afterbuy, Afterbuy Shop and VIA-eBay - Steering of PR and SEO-agencies



Electronic Arts (EA)

• United States
• Entertainment Providers
• 700 & Above Employee

• Strategic Marketing Lead Mobile Northern Europe

  • 2011 - Sep 2013

  - Successfully launched mobile-games on Android and iOS like The Simpsons Springfield, The Sims Freeplay, Real Racing 3 and many more in German speaking territories- Responsible for building up and maintaining PR-relationship to SI and GI-press- Creation of title-related mailings for PR-usage- Partner-managenemt (mobile operators, hardware-manufacturers, 3rd parties in general)- Responsible for mobile-appearance on Games Convention/Gamescom- Conceptional creation and execution of marketing campaigns with operators/carriers- Close collaboration with brand-teams to coordinate mobile and core-activities Show less

• Mobile Marketing Manager

  • 2008 - 2011

  - Successfully launched mobile-games on Android and iOS like The Simpsons Springfield, The Sims Freeplay, Real Racing 3 and many more in German speaking territories- Responsible for building up and maintaining PR-relationship to SI and GI-press- Creation of title-related mailings for PR-usage- Partner-managenemt (mobile operators, hardware-manufacturers, 3rd parties in general)- Responsible for mobile-appearance on Games Convention/Gamescom- Conceptional creation and execution of marketing campaigns with operators/carriers- Close collaboration with brand-teams to coordinate mobile and core-activities Show less



Eidos-Montréal

• Canada
• Computer Games
• 400 - 500 Employee

• Marketing Manager New Media

  • 2006 - 2008

  - Successfully launched AAA-mobile-games on J2ME-devices like Tomb Raider series, Just Cause, Jupiter Lander, Championship Manager, California Games, Kane & Lynch and many more across Europe - Conceptional design and execution of title-based marketing campaigns with operators/carriers - PR-coordination in German-speaking territories - Close collaboration with brand-team to coordinate mobile and core-activities - Creation of marketing-materials for sales-team - Advisor to dev-teams to make sure that games fit market-demands Show less



In-Fusio

• Wireless Services
• 1 - 100 Employee

• Product Marketing Manager

  • 2004 - 2006

  - Successfully launched AAA-mobile-games on J2ME-devices like Age of Empires, Battlestar Galactica, Die Hard, Banjo-Kazooie, Wallbreaker 2 Reloade, Red Out Racer and many more in German speaking territories - Conceptional design and supervision of mobile games creation - Preparation of P&Ls for upcoming products - PR-coordination in German and English- speaking territories - Market and potential-analysis - Creation of marketing-materials for sales-team - Successfully launched AAA-mobile-games on J2ME-devices like Age of Empires, Battlestar Galactica, Die Hard, Banjo-Kazooie, Wallbreaker 2 Reloade, Red Out Racer and many more in German speaking territories - Conceptional design and supervision of mobile games creation - Preparation of P&Ls for upcoming products - PR-coordination in German and English- speaking territories - Market and potential-analysis - Creation of marketing-materials for sales-team



THQ

• United States
• Computer Games
• 200 - 300 Employee

• Product Manager

  • 2003 - 2004

  - Successfully launched console/PC-games like MotoGP-series, Broken Sword 3, WWE-series, Sponge Bob, Full Spectrum Warrior, licensed games (SEGA, Rare) and many more in Germany- Preparation, execution and monitoring of marketing-plans- Postmortem-analysis of marketing-actions- Market and potential-analysis- Budget authority for selected titles

• Junior Product Manager

  • 2002 - 2003

  - Successfully launched console/PC-games like MotoGP-series, Broken Sword 3, WWE-series, Sponge Bob, Full Spectrum Warrior, licensed games (SEGA, Rare) and many more in Germany- Preparation, execution and monitoring of marketing-plans- Postmortem-analysis of marketing-actions- Market and potential-analysis- Budget authority for selected titles