Consultant Digitization

• May 2023 - Present

CEO & Co-Founder

• Jan 2022 - Present

Since January 2022, I have been serving our clients as a performance marketing expert in the field of Google Ads, Meta Ads, LinkedIn Ads and TikTok Ads. As a certified performance marketer, I developed and implemented omni-channel concepts for our clients to improve their online marketing. In the process, I was responsible for an advertising budget of roughly 1.5 million euros in 2022. Main tasks: - Creation & execution of digital marketing efforts as well as reporting - Lead data tracking manager: implementation or customization of clients tracking setup - Key account management - Project management Show less

CEO & Co-Founder

• Dec 2019 - Mar 2023

Management consultancy to support regional SMEs with digitalization. I was responsible for marketing, sales, project management and personnel management. At times, we had 9 employees. Main tasks: - Creation & implementation of digital marketing concepts - Project management as SCRUM Master - Implementation or adjustment of our clients tracking setup (usually with GTM) Management consultancy to support regional SMEs with digitalization. I was responsible for marketing, sales, project management and personnel management. At times, we had 9 employees. Main tasks: - Creation & implementation of digital marketing concepts - Project management as SCRUM Master - Implementation or adjustment of our clients tracking setup (usually with GTM)

Digital Marketing Freelancer

• Oct 2019 - Feb 2023

Freelance projects which included consulting and implementation of SEO, SEA, paid social ads and omni-channel marketing strategy. Freelance projects which included consulting and implementation of SEO, SEA, paid social ads and omni-channel marketing strategy.

Working Student Credit Retail

• Apr 2019 - Sep 2019

As the assistant of the head of the department Credit Retail, I was responsible for: - Data analysis & reporting to the head of the department - Supporting with ad-hoc tasks - Content management of the internal communication platform for the department As the assistant of the head of the department Credit Retail, I was responsible for: - Data analysis & reporting to the head of the department - Supporting with ad-hoc tasks - Content management of the internal communication platform for the department

Intern Sales Planning smart

• Nov 2018 - Mar 2019

- Creation of new dynamic reporting for optimal control of smart vehicle sales - Data analysis & reporting - Creation of new dynamic reporting for optimal control of smart vehicle sales - Data analysis & reporting

Volunteer "Create an Impact"

• Aug 2018 - Sep 2018

Scholar of the Create an Impact scholarship by PwC and AIESEC in Cùcuta, Colombia. Together with a team of international volunteers and locals, I helped the vulnerable community of Alfonso Gomez to improve their overall living conditions by building a desired Community Center and educating them in terms of sustainability. The main parts of the projects included: - Implementation of a fundraising, marketing and social media strategy - Establishing a cost framework for the project - Construction of a community center During my volunteering involvement in Colombia I gained a lot of valuable experiences and broadened my horizon by diving deep into a completely different culture and working closely with the local people. Show less

Intern Financial Controlling and Venture Management

• Mar 2018 - Aug 2018

As an intern in investment controlling, I was responsible for monitoring and reporting on Audi AG's investments within Audi Electronics Venture GmbH. Main tasks: - Further development of the investment reporting - Data analysis & reporting - Support for the introduction of a new reporting standard As an intern in investment controlling, I was responsible for monitoring and reporting on Audi AG's investments within Audi Electronics Venture GmbH. Main tasks: - Further development of the investment reporting - Data analysis & reporting - Support for the introduction of a new reporting standard

Intern Planning & Controlling Care Chemicals South-East Asia Pacific

• Dec 2015 - Jun 2016

Main tasks: - Monitoring business performance with weekly and monthly preparation of business reports and forecasts - Assisting in the budget planning process for 2017 - Creating and adjusting business planning analysis to improve reporting - Analyzing financial performance against key business metrics - Leading and managing project on the more efficient allocation of resources - Improving pricing tool process - Assisting in the evaluation of new investment projects Main tasks: - Monitoring business performance with weekly and monthly preparation of business reports and forecasts - Assisting in the budget planning process for 2017 - Creating and adjusting business planning analysis to improve reporting - Analyzing financial performance against key business metrics - Leading and managing project on the more efficient allocation of resources - Improving pricing tool process - Assisting in the evaluation of new investment projects

Intern Accounting & Controlling

• Dec 2014 - May 2015

Main tasks: - Processing of accounts receivable and payable information into SAGE 50 - Supporting preparation of the year-end financial statements - Monthly revenue analysis for internal controlling - Cash flow forecasting - Preparing monthly and quarterly financial statements - Regular cost analysis of current and potential supplier - Trainee supervisor Main tasks: - Processing of accounts receivable and payable information into SAGE 50 - Supporting preparation of the year-end financial statements - Monthly revenue analysis for internal controlling - Cash flow forecasting - Preparing monthly and quarterly financial statements - Regular cost analysis of current and potential supplier - Trainee supervisor

Intern International Sales

• Oct 2014 - Nov 2014

Main tasks: - Responsible for weekly sales controlling and sales reports - Conducted several market and competitor analysis - Content Management for homepage Main tasks: - Responsible for weekly sales controlling and sales reports - Conducted several market and competitor analysis - Content Management for homepage

Intern Marketing

• Mar 2014 - May 2014

Main tasks: - Developed and established new marketing concepts for trade fairs - Content creation and management - Conducted several market and competitor analysis Main tasks: - Developed and established new marketing concepts for trade fairs - Content creation and management - Conducted several market and competitor analysis