Experience

Kelly Snacks

• Austria
• Manufacturing
• 1 - 100 Employee

• Senior Project Implementation Lead

  • Jun 2022 - Present

  Project One Implementation Lead and Senior Project Manager for Slovenia, Switzerland and Close-Out Austria as well as Regional Process Owner Master Data. Responsible for the regional implementation and roll-out of new ERP-system (Infor incl. connected systems and interfaces) and business processes in cooperation with the central Roll-Out-team and local stakeholders in the countries. Thereby continuous improvement initiatives and coordination as well as support for local key-users. Project One Implementation Lead and Senior Project Manager for Slovenia, Switzerland and Close-Out Austria as well as Regional Process Owner Master Data. Responsible for the regional implementation and roll-out of new ERP-system (Infor incl. connected systems and interfaces) and business processes in cooperation with the central Roll-Out-team and local stakeholders in the countries. Thereby continuous improvement initiatives and coordination as well as support for local key-users.



Asahi Europe & International

• United Kingdom
• Food and Beverage Services
• 400 - 500 Employee

• Senior Key Account Manager Handel Austria

  • Jan 2020 - Apr 2022

  National Key Account Manager Off-Trade for all major retail customers in Austria - Rewe, Spar, MPreis, C&C, discount, etc and petrol stations. Responsible for strategic development on the Austrian retail market, channel management and national OFF-trade (retail) results. Operative client Management: customer individual projects, annual negotiations, listing and promotion planning, assortment reviews, every-day business, Potential identification, Problem solving, etc Responsible for Results in retail of total brand portfolio incl. Pilsner Urquell, Velkopopovicky Kozel, Peroni Nastro Azzurro, Grolsch, Asahi Super Dry, Fuller‘s London Pride, Tyskie, etc. Managing local sales operations and trade marketing projects and supply/demand management for the clients. Coordination of external sales representative and merchandiser team. Show less



MONA Group (part of Hain Celestial)

• Team Lead Sales Operations Brands and Trade Analytics

  • Feb 2019 - Dec 2019

  Additional role to the main position International Key Account Manager: Managing the internal sales operation and sales administration processes across Europe Identifying improvement potentials within sales processes and activities Building and implementing a sales analysis system to control sales performance, promotion efficiency and elasticity towards spending and take immediate action stepsMain connection point between Supply Chain Management and Sales Team in planning, administration, operations, pricing and problem solving. Managing the cross-regional team in different locations that supports Key Account Management in the daily operative business. Show less

• International Key Account Manager

  • Sep 2018 - Dec 2019

  International Key Account Manager in the European HeadquarterResponsible for the Sales Business and total turnover and P&L results in Italy, Hungary and Poland for all international, national and regional customersIndependently steering the countries' strategic client portfolios to achieve profitable growth through an intelligent customer, promotion and product mix.Dealing with big retailers and traditional trade Business either directly or with the local sales forces (Distributors, sales representatives)Negotiating annual agreements, listings and promtion plan on local base for each country. Show less



Henkel

• Germany
• Manufacturing
• 700 & Above Employee

• Head of Promotion Management and Trade Marketing Germany

  • Mar 2016 - Aug 2018

  Responsbile for all national POS-promotion events, TM-activities (Coupons, cash-back, multibuy with Gifts, etc.), umbrella brand campaigns, lotteries and winning games and loyalty campaigns on the German market at international and national customers for all Henkel Laundry and Home Care brands. Individual customer-specific and brand-specific activities, campaigns, loyalty promotions and CRM-actvities together with the retailersProject management and development of national and customer-specific POS-materials, Displays for secondary placements, shelf materials and other decoration etc. Developing specially designed, attractive launch displays not only for Germany but also internationally for other countries in Europe.Purchasing and designing of Trade Marketing-relevant materials (goodies, giveaways, on-packs, etc.) and services (couponing, cashback, sampling, etc.)Responsibility for the external logistics provider processes and the distribution ofpromotion materials for Sales and MarketingCoordination and support of Trade Marketing initiatives and promotions for the field sales, POS-promoter and truck selling activities as well as local channel-specific activities. Organization and running the team events such as national conference, field sales conference,quarterly KAM-conference and year-end closing Show less

• Head of Marketing and Sales Intelligence (Process Manager)

  • Jul 2012 - Feb 2016

  Responsible manager for the team of more than 140 employees (7 direct reports) for all topics from project management through budgeting, cost management, identification of synergies, efficiency and harmonization potentials, coordination, international communication to people management and development (hiring, career paths, development, sub-leadership structures, etc.) . The team is performing services for all European countries as well as for international HQ-projects in reporting, analytics, coordination, administrational tasks, etc.) for Marketing, Category Management/ Trade Marketing, Market Research, Consumer Service, R&D, Digital Marketing (digital analytics, social media management and campaign coordination) and Sales. The main objective is to centralize and standardize of global, regional and cross-regional reporting for Marketing, CM and Sales by using and combining internal and external data sources (AC Nielsen, GfK, Mediacity, customer sell-out data sources, internal reporting tools, SAP, etc.) by serving international as well as local needs. Show less

• Key Account Manager Austria

  • Mar 2011 - Jun 2012

  Independent management of the customers in responsibility and thereby execution of all strategic and operative activities. Responsible for Metro C&C, Schlecker drugstore und Müller drugstoreThereby being responsible for negotiations and annual agreements, promotion planning, listing optimization, Category Management and Trade Marketing, demand planning, discount management and customer profitability. Long-term strategic customer steering as well as all kinds of daily operative actions Additionally the role as sales representative for the 3 Metro-outlets in and around Vienna Show less

• International Key Account Manager Central Eastern Europe

  • Mar 2009 - Feb 2011

  Management of regional and local KAM-activities Strategic channel and customer development, potential identification, performance management and portfolio optimizationListing prioritization and outer case packaging solutions (standardization, efficiency, etc.)Thereby development and implementation of regional strategies for Cash & Carry and discountersCoordinating regional listing- and promotion- negotiations with Discounters and annual negotiations with Cash&Carry for all CEE-countriesImplementation and execution of a regional Tailor Made Activity with Henkel's biggest Cash&Carry- customer Regional sales controlling, profitability and discount management for countries and customers Show less

• Sales Operations Manager Central Eastern Europe

  • Apr 2006 - Feb 2009

  Sales Controlling: Trade Spending and Key Account Profitability Benchmarking for Sales-KPIs (Service Level, Forecasting, Credit Notes, etc.) and coordination of action steps with Supply Chain Guiding marketing and finance departments (CO and Accounting) in business, budget and promotion controlling activities Content-wise SAP- Integration in Ukraine 2006/07 and Turkey 2007/08 thereby implementation of Henkel Sales- und Customer Service- Standards Regional steering of EDI-projects: including the EDI-implementation in RS, HR, RO und BG and expansion to new customers in CEE-core countries Distributor Data Analysis project in Latvia and Lithuania to SAP BW Responsibility for SAP Business Warehouse and SAP SD (project coordination, development, enhancements, training) and Sales Administration Show less