Experience

ProofAnalytics.ai

• United States
• Software Development
• 1 - 100 Employee

• Chairman and CEO

  • Nov 2021 - Present

  Scottsdale, Arizona



Association of National Advertisers

• United States
• Non-profit Organizations
• 100 - 200 Employee

• Member, Brand Valuation Work Group

  • Sep 2023 - Present

  New York, United States



Marketing-Accountability-Standards-Board

• United States
• Market Research
• 1 - 100 Employee

• Co-Chair, Modern GTM Organizational Structure

  • Jun 2023 - Present

  New York, United States



Vaulting Ventures

• United States
• Business Consulting and Services

• Partner

  • Feb 2011 - Present

  Scottsdale Vaulting Ventures is a family office that invests in companies that are disrupting current approaches to key corporate functions such as HR, Marketing, Sales and R&D.



HYPCCCYCL

• E-Learning Providers
• 1 - 100 Employee

• Consulting Member

  • Aug 2022 - Present

  Scottsdale, Arizona, United States



Accelerating Value

• Entertainment Providers

• Host

  • May 2021 - Mar 2023

  Scottsdale, Arizona



Proof Mark, Inc.

• United States
• Software Development

• Founder and CEO

  • May 2016 - Nov 2021

  United States Deployed much like an exploratory committee in advance of a political campaign, PMI was the entity used to scope market opportunities and to build / acquire the software that ProofAnalytics.ai has subsequently taken to market.



BMC Software

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• CCO and Vice President, Solutions Marketing & Management

  • 2013 - 2015

  United States

• CCO & Global Vice President, Customer Success

  • 2012 - 2013

  San Jose, California BMC’s CEO asked me to return to reinvigorate WW Marketing & Communications and to take over Customer Connect, BMC’s customer success and education organization. We used Customer Connect to help begin to align Marketing and Sales in a company where that had never happened. Unlike my first tour, I rejoined BMC at the beginning of a very tough period. BMC’s performance had slipped. A powerful activist shareholder was shaking up the company, and all the signs pointed towards privatization… Show more BMC’s CEO asked me to return to reinvigorate WW Marketing & Communications and to take over Customer Connect, BMC’s customer success and education organization. We used Customer Connect to help begin to align Marketing and Sales in a company where that had never happened. Unlike my first tour, I rejoined BMC at the beginning of a very tough period. BMC’s performance had slipped. A powerful activist shareholder was shaking up the company, and all the signs pointed towards privatization. My organization focused on rebuilding trust and confidence across a wide array of BMC stakeholders, including customers, partners, investors, employees and the influencer community. During this time, innovation remained on the front burner. We deployed a vastly more mature version of the analytics platform that had been such a success at Honeywell and my first tour at BMC. This enabled us to continue to run our operations like an "investment fund,” combining predictive analytics and proven, contemporary approaches to connect with the company's audiences. We drove small gains in deal expansion and sales velocity in 2013 and into 2014, despite the corporate reputation issues that were impacting BMC’s fortunes at that time. During this period, our analytics platform began to attract a growing amount of attention from the marketing profession and the marketplace. In 2014, it was recognized as the Innovation of the Year by a jury drawn from across the marketing and communications profession. It subsequently won additional honors, including the Holmes Report’s Diamond SABRE.



Honeywell

• United States
• Appliances, Electrical, and Electronics Manufacturing
• 700 & Above Employee

• CMO / CCO Aerospace

  • 2010 - 2012

  Phoenix As the top global marketing and communications leader for the global Aerospace business unit, I was recruited to bring a great deal of profitable change to how Honeywell International reached the marketplace concerning its ~$11 billion aerospace unit, a highly regulated global business with very “old school” approaches to marketing and communications. Leadership and Organization are critical to leading big change. My team and I successfully overhauled and globalized a very large… Show more As the top global marketing and communications leader for the global Aerospace business unit, I was recruited to bring a great deal of profitable change to how Honeywell International reached the marketplace concerning its ~$11 billion aerospace unit, a highly regulated global business with very “old school” approaches to marketing and communications. Leadership and Organization are critical to leading big change. My team and I successfully overhauled and globalized a very large U.S.-centric marketing and communications organization to meet business requirements, onboarding more than 20 key, high-talent leaders around the world plus numerous staff and two new global agencies. We forged a large collection of disparate and diffused program budgets into one unified program designed to drive massive sales productivity gains for the Aerospace unit. In business, success is always about Innovation and Impact. We led Honeywell and the aerospace industry in deploying extensive sales and marketing analytics to calibrate and establish marketing’s contribution to sales productivity. Show less



BMC Software

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Global Vice President and CCO

  • 2005 - 2010

  Houston At BMC, I was the top global marketing communications executive in a $2.2 billion global software company. In many ways, I began to develop my reputation for systems-based innovation at BMC. Building on my own IP, I deployed and steadily improved a proprietary analytics system that enabled us to both predict and demonstrate exceptional functional performance, operational efficiency and business impact. The methodology won a BMC Innovation Award in 2009 – the first non-product… Show more At BMC, I was the top global marketing communications executive in a $2.2 billion global software company. In many ways, I began to develop my reputation for systems-based innovation at BMC. Building on my own IP, I deployed and steadily improved a proprietary analytics system that enabled us to both predict and demonstrate exceptional functional performance, operational efficiency and business impact. The methodology won a BMC Innovation Award in 2009 – the first non-product innovation so honored in the history of the company. We received that recognition because we were able to accurately calibrate our campaigns and ultimately prove cash-on-cash ROI that exceeded 3000% in 2008, 2009 and 2010. My teams delivered campaigns that were credited with driving 11% gains in deal expansion and a 6-7% acceleration in deal velocity. Sales and Finance leaders used our data to calibrate their own analytics. Show less



Hewlett Packard Enterprise

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• WW Communications Leader

  • Jan 2001 - Dec 2005

  Palo Alto, California Created and directed communications for Compaq's Enterprise Storage Group, as well as HP's company-wide, global competitive intelligence and communications operations, directly supporting approximately $70B in new logo and / or competitive deals. Subsequently led all WW communications and marketing communications for the company's huge Personal Systems Group and for the Public Sector, Health and Education segment.



GlobalFluency

• United States
• Advertising Services
• 1 - 100 Employee

• SVP, Enterprise Technology

  • 1999 - 2001

  Palo Alto, Califormia Reported to founder of Silicon Valley-based marketing firm with operations and clients around the world, including BRIC and other developing countries. Responsible for managing P&L and operations related to one-third of the firm’s global client base. Grew my practice revenues from $1.2M to $5M in 14 months while maintaining high margin rates and incurring very few losses for the agency.