Production Designer

• Nov 2021 - Present

Helping a variety of clients (e.g., Xbox, LinkedIn, Avalara, etc.) and internal team members through pitch decks, campaign branding, digital and print ads, social media, image comps, storyboarding, and anything else to help us succeed. Helping a variety of clients (e.g., Xbox, LinkedIn, Avalara, etc.) and internal team members through pitch decks, campaign branding, digital and print ads, social media, image comps, storyboarding, and anything else to help us succeed.

Production Designer

• Jan 2020 - Present

App Store asset master. (Previous work included Marketing and Communications assets—swag, presentation slides, iconography, banner ads, landing pages, etc) App Store asset master. (Previous work included Marketing and Communications assets—swag, presentation slides, iconography, banner ads, landing pages, etc)

Graphic Designer

• Jan 2008 - Present

Graphic Designer

• Aug 2021 - Nov 2021

• Designed HQ’s way finding graphic system • Created production-ready digital and print assets combining brand guidelines with a fresh take such as in-store POP and internal brand assets • Designed HQ’s way finding graphic system • Created production-ready digital and print assets combining brand guidelines with a fresh take such as in-store POP and internal brand assets

Footwear Product Development Assistant

• Jan 2020 - Apr 2020

Assisted in product design and development processes such as trend research, colorway development, tech packs, photoshop mockups, and footwear fit testing Assisted in product design and development processes such as trend research, colorway development, tech packs, photoshop mockups, and footwear fit testing

Lead Designer / Assistant Developer

• Sep 2018 - Oct 2019

Led aspects within the full product creation process: • Market research (SWOT, sales data/feedback, consumer insights, etc.) to guide key category opportunities • Design and development (design reviews, spec sheets/tech packs/BOM, prototype/sample refinement and management, and communication with China for sourcing and development tracking) • Presentation of key categories at sales meetings/pre-line meetings Led aspects within the full product creation process: • Market research (SWOT, sales data/feedback, consumer insights, etc.) to guide key category opportunities • Design and development (design reviews, spec sheets/tech packs/BOM, prototype/sample refinement and management, and communication with China for sourcing and development tracking) • Presentation of key categories at sales meetings/pre-line meetings

Teacher, Footwear Design

• Feb 2018 - Jun 2018

• Configured an industry-standard design process within a semester's timeframe, including a brand exercise through case studies • Received a 4.88 out of 5 rating from end-of-semester student evaluations • Facilitated 3 students into the school's end of year Spring Show and in design jobs • Configured an industry-standard design process within a semester's timeframe, including a brand exercise through case studies • Received a 4.88 out of 5 rating from end-of-semester student evaluations • Facilitated 3 students into the school's end of year Spring Show and in design jobs

Footwear Designer

• Jul 2013 - Dec 2017

• Revamped the Kids line for 2016-2017 to include more technically-considered designs and features unique to Kids' needs (e.g. designed an industry-first softshell rain boot with athletic tooling based off of considerations for travel and playground versatility; conducted field studies and interviews with families in collaboration with Avid4Adventure Camp in Boulder, CO) • Collaborated with The North Face Ultrarunner, Tim Olson, to create The North Face’s most versatile trail running shoe for S18. Conducted usability tests with Tim Olson and other The North Face athletes to improve or validate product design. • Pushed The North Face design convention through a minimal yet supportive warm-weather, amphibious shoe (Litewave Flow), versatile enough to wear through water excursions. Although initially designed for the youth category, the VP of Footwear requested it to be taken up into the global adult line. Debut season (S17) amassed over 45k in bookings and close to an average 5-star consumer rating. • Active proponent in the footwear fit and testing process, working hand-in-hand with developers and applying biomechanics principles learned through sessions with Dr. Geoffrey Gray of Heeluxe • Conducted product line audits and market research to propose process improvements and new product concepts • Sourced and curated comprehensive material palettes for assigned projects Show less

Footwear Designer

• Jul 2012 - Jun 2013

Designed women's fashion lifestyle footwear, from wedges to casual sneakers, around the company's proprietary footbed technology Designed women's fashion lifestyle footwear, from wedges to casual sneakers, around the company's proprietary footbed technology

Co-Teacher, Footwear Design (FA12)

• Sep 2012 - Dec 2012

I enjoy opportunities to "give back"/teach aspiring students within my profession. Partnered up with Founder/President of DZR Shoes to co-teach the first footwear design class (BFA level) at the Academy of Art University, School of Industrial Design. The intent was to emulate a typical footwear design department's creative/development process, from analyzing market opportunities to tech pack/sampling. Along with in-class instruction (reference samples, videos, tutorials, working on lasts, etc.), we had them visit DZR Shoes HQ, go on a 'shopping' trip in the city, and had two industry professionals guest lecture. Show less

Color & Design Assistant – Equipment

• Jun 2012 - Jul 2012

Footwear Design Intern

• Jan 2012 - Jun 2012

Design Assistant

• Oct 2010 - Jun 2012

DZR Shoes is the first to design and produce an SPD cleat compatible vulcanized sneaker. As a start-up, I was brought on board to assist the owners with: • Creative insight and execution (graphic design and product design/development) • Office management and customer service • Promotions and marketing activities Also, I provided assistance in supervising interns (office management and design related) in 2011-2012 DZR Shoes is the first to design and produce an SPD cleat compatible vulcanized sneaker. As a start-up, I was brought on board to assist the owners with: • Creative insight and execution (graphic design and product design/development) • Office management and customer service • Promotions and marketing activities Also, I provided assistance in supervising interns (office management and design related) in 2011-2012

Keyholder

• Jan 2008 - Sep 2010

• Managed store operations and best practices in customer service to maintain customer satisfaction levels (e.g. Yelp) at 4–5 stars • Facilitated and promoted the custom bag / Made in SF program through product expertise and responsive communication • Managed store operations and best practices in customer service to maintain customer satisfaction levels (e.g. Yelp) at 4–5 stars • Facilitated and promoted the custom bag / Made in SF program through product expertise and responsive communication

Product Line Coordinator

• 2007 - 2007

Managed product line development for licensor Zoo York Footwear Managed product line development for licensor Zoo York Footwear

Operations Analyst/Product Line Coordinator

• May 2004 - May 2006

Operations: • Managed seasonal procurement/inventory of product with Asia agents/factories based on sales analysis and forecasting in conjunction with Sales team • Managed product allocation to domestic key accounts and dealers, achieving consistent on-time delivery in collaboration with the warehouse team Footwear product coordination: • Oversaw pre-production/development specifications for DVS and Lakai footwear lines; daily communication with Asian factory counterparts • Managed seasonal line sheets and sample library abiding by design and sales directions Show less

Custom Orders Account Manager

• Jan 2002 - Jan 2004

Managed private label accounts—averaging over $50,000/month—which included sampling/pre-production coordination to final logistics of ordered goods. Managed private label accounts—averaging over $50,000/month—which included sampling/pre-production coordination to final logistics of ordered goods.

Assistant Media Planner

• Feb 2000 - Jan 2001