Mark Rouse 🇩🇪 🇺🇦
Principal Consultant at Digital Innovation AG- Claim this Profile
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English Native or bilingual proficiency
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German Full professional proficiency
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Bio
....Karen Feldpausch-Sturm....
I have had the pleasure to work with Mark a couple of times in my career (adidas / Digital Innovation). Mark has an outstanding command of both retail strategy and operations. He brings great ideas to the table and encourages open and honest collaboration. He was critical in shaping the first steps for adidas around merchandising and planning processes - driving initiatives from idea to execution. Mark is experience and enthusiasm for retail, make him an asset to any leadership team. I loved working with Mark and am super grateful to have met Mark in my business and private life.
John Lynch
I had the pleasure to work with Mark while he led a Reebok initiative to gain efficiency in our range. His communication with all stakeholders was excellent. His planning of the project was superb. And his creative problem solving was tremendous. His work resulted in major improvements in our range overlap across our global markets, creating efficiency and ultimately more profit. Mark drives results.
LinkedIn User
I had the privilege of working with Mark for 2 years. Mark has a unique style of operating that is relaxed however, a no-nonsense approach. The deep understanding that Mark has of business in general is one of the reasons he can approach any situation with calmness and resolve in a very simplistic manner – a few of the many learnings I look forward to implementing myself in the years to come. Encouraging, Integrity and Respect are qualities that outlines Mark’s leadership ability. Mark was always challenging and this kept us on the go all the time. Setting clear goals, the freedom to operate and provide the direction and support to achieve goals defines him to be an Inclusive leader.. Personally, I would like to thank Mark for mentoring, coaching and guiding me through the rigors of a very multifaceted organization with ease and keeping things simple.
....Karen Feldpausch-Sturm....
I have had the pleasure to work with Mark a couple of times in my career (adidas / Digital Innovation). Mark has an outstanding command of both retail strategy and operations. He brings great ideas to the table and encourages open and honest collaboration. He was critical in shaping the first steps for adidas around merchandising and planning processes - driving initiatives from idea to execution. Mark is experience and enthusiasm for retail, make him an asset to any leadership team. I loved working with Mark and am super grateful to have met Mark in my business and private life.
John Lynch
I had the pleasure to work with Mark while he led a Reebok initiative to gain efficiency in our range. His communication with all stakeholders was excellent. His planning of the project was superb. And his creative problem solving was tremendous. His work resulted in major improvements in our range overlap across our global markets, creating efficiency and ultimately more profit. Mark drives results.
LinkedIn User
I had the privilege of working with Mark for 2 years. Mark has a unique style of operating that is relaxed however, a no-nonsense approach. The deep understanding that Mark has of business in general is one of the reasons he can approach any situation with calmness and resolve in a very simplistic manner – a few of the many learnings I look forward to implementing myself in the years to come. Encouraging, Integrity and Respect are qualities that outlines Mark’s leadership ability. Mark was always challenging and this kept us on the go all the time. Setting clear goals, the freedom to operate and provide the direction and support to achieve goals defines him to be an Inclusive leader.. Personally, I would like to thank Mark for mentoring, coaching and guiding me through the rigors of a very multifaceted organization with ease and keeping things simple.
....Karen Feldpausch-Sturm....
I have had the pleasure to work with Mark a couple of times in my career (adidas / Digital Innovation). Mark has an outstanding command of both retail strategy and operations. He brings great ideas to the table and encourages open and honest collaboration. He was critical in shaping the first steps for adidas around merchandising and planning processes - driving initiatives from idea to execution. Mark is experience and enthusiasm for retail, make him an asset to any leadership team. I loved working with Mark and am super grateful to have met Mark in my business and private life.
John Lynch
I had the pleasure to work with Mark while he led a Reebok initiative to gain efficiency in our range. His communication with all stakeholders was excellent. His planning of the project was superb. And his creative problem solving was tremendous. His work resulted in major improvements in our range overlap across our global markets, creating efficiency and ultimately more profit. Mark drives results.
LinkedIn User
I had the privilege of working with Mark for 2 years. Mark has a unique style of operating that is relaxed however, a no-nonsense approach. The deep understanding that Mark has of business in general is one of the reasons he can approach any situation with calmness and resolve in a very simplistic manner – a few of the many learnings I look forward to implementing myself in the years to come. Encouraging, Integrity and Respect are qualities that outlines Mark’s leadership ability. Mark was always challenging and this kept us on the go all the time. Setting clear goals, the freedom to operate and provide the direction and support to achieve goals defines him to be an Inclusive leader.. Personally, I would like to thank Mark for mentoring, coaching and guiding me through the rigors of a very multifaceted organization with ease and keeping things simple.
....Karen Feldpausch-Sturm....
I have had the pleasure to work with Mark a couple of times in my career (adidas / Digital Innovation). Mark has an outstanding command of both retail strategy and operations. He brings great ideas to the table and encourages open and honest collaboration. He was critical in shaping the first steps for adidas around merchandising and planning processes - driving initiatives from idea to execution. Mark is experience and enthusiasm for retail, make him an asset to any leadership team. I loved working with Mark and am super grateful to have met Mark in my business and private life.
John Lynch
I had the pleasure to work with Mark while he led a Reebok initiative to gain efficiency in our range. His communication with all stakeholders was excellent. His planning of the project was superb. And his creative problem solving was tremendous. His work resulted in major improvements in our range overlap across our global markets, creating efficiency and ultimately more profit. Mark drives results.
LinkedIn User
I had the privilege of working with Mark for 2 years. Mark has a unique style of operating that is relaxed however, a no-nonsense approach. The deep understanding that Mark has of business in general is one of the reasons he can approach any situation with calmness and resolve in a very simplistic manner – a few of the many learnings I look forward to implementing myself in the years to come. Encouraging, Integrity and Respect are qualities that outlines Mark’s leadership ability. Mark was always challenging and this kept us on the go all the time. Setting clear goals, the freedom to operate and provide the direction and support to achieve goals defines him to be an Inclusive leader.. Personally, I would like to thank Mark for mentoring, coaching and guiding me through the rigors of a very multifaceted organization with ease and keeping things simple.
Credentials
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The Step-by-Step Guide to Building your Thought Leadership on LinkedIn
LinkedInJul, 2022- Oct, 2024 -
PRINCE2® 2017 Project Management Certifications
PeopleCertJul, 2021- Oct, 2024
Experience
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Digital Innovation AG
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Germany
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Business Consulting and Services
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1 - 100 Employee
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Principal Consultant
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Feb 2019 - Present
Key Projects:Marketing Process Transformation - Personal Healthcare Product Range Assessment - Travel RetailIT Implementation (long-term Project Management) - Facilities ManagementRange Architecture Strategy - KitchenwareProcess Transformation - FMCG MultinationalDI Topics:BUSINESS TRANSFORMATIONRANGE ARCHITECTURE, PLANNING AND MERCHANDISINGCONSUMER-FOCUSED PRICINGCONSUMER EXPERIENCERETAIL EXCELLENCEDIGITAL STRATEGYBUSINESS MODEL INNOVATIONBUSINESS CULTURE DESIGNSMART BUSINESS AUTOMATIONPROCUREMENTGLOBAL WORKPLACE MANAGEMENT
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adidas
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Germany
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Sporting Goods
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700 & Above Employee
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VP Range Architecture
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Sep 2014 - Jan 2019
Defined the overall seasonal range architecture for the adidas brand, considering distribution, space, geography, pricing, cross-category balance, and qualitative factors; always with a consumer perspective. Also implemented consumer pricing initiatives, including value-based pricing and psychological pricing, and managed the overall range segmentation process across all global Business Units.Created and delivered a successful range architecture process and range roadmap, introduced value-based pricing methodology, and implemented an improved range segmentation structure. This enabled significant range size reduction with positive results, and improvements in range efficiency. VBP provided better consumer-focused pricing, and Business Units were able to more precisely manage their product distribution. I built a strong team from scratch to enable these results.
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Various
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Sep 2005 - Jan 2019
VP Range ArchitectureVP/GTM DirectorHead of Global Retail MerchandisingSnr. Manager Global Retail MerchandisingSnr. Manager Retail Business Solutions
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VP GTM BU Group: Training Products (Apparel/Footwear/Accessories)
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Jun 2011 - Sep 2014
Responsible for Go-To-Market planning and execution for all Training product categories (Apparel, Footwear, and Accessories) within the Performance sub-brand on a global basis. Led a cross-category team to build comprehensive GTM plans which could be implemented across all markets, and worked with the BU Head to define mid/long-term strategies.
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VP GTM Retail and e-commerce
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Jul 2010 - Jul 2011
Responsible for driving the Performance division GTM strategies in own Retail and e-commerce channels, in collaboration with the Global Retail and e-commerce teams.
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Director - Go-to-Market
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Nov 2007 - Jun 2010
Led the managment and development of the global GTM process within the Performance division, refining the global range architecture, expanding the global product footprint, and optimising the delivery of sell-in tools to market organisations. Also worked to increase the Retail focus in the business processes.
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Head of Global Retail Merchandising
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Jun 2007 - Nov 2007
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Senior Merchandising Manager
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Oct 2006 - May 2007
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Senior Business Solutions Manager
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Sep 2005 - Sep 2006
Retail expert within the Global I.T. organisation, responsible for strategic solution planning, interfacing with Global Retail organisation, and specific project delivery.
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Reebok
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United States
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Manufacturing
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700 & Above Employee
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VP Range Architecture
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Nov 2016 - Feb 2018
Medium-term assignment to Reebok; initiated and delivered a revised range planning and selection process, bringing global and local teams together, and achieved significant improvements in global range overlap and efficiency. Also drove retail pricing initiatives including introduction of value-based pricing and price point optimisation. Medium-term assignment to Reebok; initiated and delivered a revised range planning and selection process, bringing global and local teams together, and achieved significant improvements in global range overlap and efficiency. Also drove retail pricing initiatives including introduction of value-based pricing and price point optimisation.
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Bally of Switzerland
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United States
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Retail
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Various incl. Merchandise Director, Retail Projects Director
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1993 - 2004
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Bally Shoe Factories
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Spain
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Retail
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Various
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1993 - 2004
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Alexon Group
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Retail
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1 - 100 Employee
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Merchandise Executive, Merchandise Director
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1987 - 1993
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Merchandiser
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1984 - 1987
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British Home Stores
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United Kingdom
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Personal Care Product Manufacturing
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1 - 100 Employee
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Trainee Merchandiser, Merchandiser
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1981 - 1984
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Education
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📞 +49 151 7042 7822 📧 mark.rouse@digital-innovation.com
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1977 - 1981
Loughborough University
B.Sc. Hons., Management Sciences
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