Mark Roex
CEO at SCAPE Digital- Claim this Profile
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Bio
Credentials
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Top Management Programme
KrauthammerJan, 2014- Nov, 2024 -
Professional Scrum Product Owner
Scrum.orgJan, 2013- Nov, 2024 -
Online Marketing
LECTRIC | Verder met InternetMar, 2009- Nov, 2024 -
Clang Certified Professional
e-VillageJan, 2008- Nov, 2024
Experience
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SCAPE Digital
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Netherlands
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IT Services and IT Consulting
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1 - 100 Employee
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CEO
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Nov 2022 - Present
When SCAPE formed an agency group together with rb2 my actual day-to-day work did not change that much. Following the Scaling-up methodology I continued working on clients, team and products while also sharpening the SCAPE brand + strategy. All while maintaining and steering upon the correct KPI’s. As a shareholder on group level I am involved in building the new agency group and creating consistency across our companies.
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Partner & Senior Consultant
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Jan 2021 - Oct 2022
We started the SCAPE company from the perspective of the customer. What kind of help would we want to hire ourselves in our E-commerce Managers days? Creating real value by standing next to our customers and doing pragmatic business together, that is what SCAPE became. Much more on that, our approach, the team and our partners can be found at scape.nl. During these early days as a founding partner I was responsible for our business vision, all daily operations, growing the company, managing the P&L, while also maintaining billability as a senior consultant. Show less
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MarkRoex.nl
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Netherlands
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Technology, Information and Internet
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Omnichannel E-commerce expert
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Jan 2020 - Jan 2022
After many years of experience as an e-business professional in large omnichannel environments I took the plunge to start my own business. In this period I helped a lot of different companies with their E-commerce challenges. Always beginning from the customer perspective, I was able to make the ideal combination between people, processes and technology. Really adding value for customers, maximize organizational flexibility and accelerating growth. I have worked as an E-commerce Manager, Project Manager, Product Owner and Consultant for companies such as Vespo, Kamera Express, Jeans Centre, Janssen-Noy and Coef. During this time I was also fulfilling the role of interim COO at Retail Unity. The company’s main focus is delivering a state of the art ordermanagement solution for retailers, helping them maximizing the possibilities of their network with stores and/or warehouses. Next to managing the (Scrum) operations I performed project management and consultancy for all types of (international) customers such as Intratuin, Nikkie, Joe Fresh, XXL, Swarovski, Daka, Level Shoes, Lacoste, Tryano, Tory Burch, Tanagra, Garcia, Schulte Herenmode and Faces. As from January 2022 I have merged all my activities into the SCAPE Digital business. Show less
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JOG Group
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Netherlands
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Retail Apparel and Fashion
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1 - 100 Employee
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E-commerce Business Development Manager
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Jul 2015 - Mar 2020
- Responsible for E-business systems and processes in an international, omnichannel fashion organization - Product owner. Realising new initiatives as the link between business and tech (B2C and B2B). - Managing the development teams to deliver the digital roadmaps within time and budget - Analysing developments within consumers / the market and translating these to current digital business cases - Advisor to the board and the Jeans Centre + Garcia E-commerce departments - Responsible for E-business systems and processes in an international, omnichannel fashion organization - Product owner. Realising new initiatives as the link between business and tech (B2C and B2B). - Managing the development teams to deliver the digital roadmaps within time and budget - Analysing developments within consumers / the market and translating these to current digital business cases - Advisor to the board and the Jeans Centre + Garcia E-commerce departments
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Jeans Centre
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Netherlands
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Retail
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100 - 200 Employee
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E-commerce Manager
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Feb 2012 - Jun 2015
- Creating the first e-commerce strategy in a traditional retail company - P&L responsible for executing strategy focussing on the subject areas of online marketing, online merchandising, customer service and omnichannel. - Setting up the e-commerce team, managing it and growing it to 7 FTE - Designing and implementing the entire e-commerce platform based on Hybris (Jeans Centre B2C shop, Garcia B2C shop, Garcia B2B platform) - Realising all fulfillment and other backoffice processes - Concept and execution of Jeans Centre’s mobile commerce strategy (realizing m.jeanscentre.nl) - Implementing instore web application in all 100 Jeans Centre stores - Embedding e-commerce as an important part of the company’s strategy while realising huge increase in visits, conversion, turnover and EBIT. Show less
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Shoeby
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Netherlands
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Retail
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400 - 500 Employee
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Online Marketeer
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Nov 2007 - Jan 2012
- Creating project plans and functional designs for the first and all other versions of Shoeby.nl - As a product owner, realising the new e-commerce platform (Magento Enterprise), including all backoffice processes - Focusing on maximizing the joint effort of the different channels in a omnichannel retail organization - Creating bi-yearly online marketing plans - Reaching online marketing goals using: SEA, SEO, E-mail marketing, Affiliate marketing, Display marketing - Managing website content and creating advanced campaign pages using HTML, CSS, JavaScript, PHP and MySQL - Web analysis and reporting using Google Analytics - Managing and controlling different external agencies - Creating an internal support base for a new sales channel as the companies first e-commerce employee and ambassador Show less
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Co Owner
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Jan 2000 - Jun 2003
- Selling mobile content using a custom built e-commerce platform - Creating and maintaining (user generated) content - Assisting in website development (focus on PHP / MySQL) - Negotiating advertising deals - Generating a quality flow of visitors - Selling mobile content using a custom built e-commerce platform - Creating and maintaining (user generated) content - Assisting in website development (focus on PHP / MySQL) - Negotiating advertising deals - Generating a quality flow of visitors
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Education
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2004 - 2008
Avans Hogeschool Den Bosch
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