Mark Petty

Human Resources Specialist - Rutherford County Government at Rutherford County Human Resources
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Contact Information
us****@****om
(386) 825-5501
Location
US

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5.0

/5.0
/ Based on 2 ratings
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Karen Fay van Lindonk

Mark is one of the most dedicated people I know. He is incredibly passionate about his work -- always willing to go above and beyond to get the job done. He is also a true team player. As the most tenured member of the field marketing team, Mark took it upon himself to bring newly hired colleagues up to speed, cheerfully giving his time despite an already demanding schedule. He is a creative thinker and an effective implementer, collaborative in his approach as well as deadline and results oriented. He is extremely professional and would be an asset to any organization. I absolutely enjoyed working with him!

Missy Walker

I had the pleasure of working with Mark for several years during the launch of over 70 markets with CLEAR 4G internet. Mark is so passionate about his work and is always striving to deliver meaningful programs and events to the markets he supports. He is thorough in everything he does and is a pro at his job. I would work with Mark again at any time.

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Experience

    • United States
    • Human Resources
    • 1 - 100 Employee
    • Human Resources Specialist - Rutherford County Government
      • Oct 2021 - Present

    • IT Services and IT Consulting
    • Contract Marketing & Client Relations
      • Jul 2011 - Oct 2021

      Assisting all clients to the best of my abilities with any and all requests. Assisting all clients to the best of my abilities with any and all requests.

    • United States
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Director of Marketing iHeart Nashville - Partnership Marketing Events
      • Aug 2016 - Apr 2018

      Marketing and onsite support for annual iHeartMedia-Nashville Premium events that include: -Wine on the River-Mafiaoza's Music City Brewer’s Fest-Nissan Taste of Music City-CMA Fest-Guitar-B-Que -Bobby Bones Million Dollar Show-Battle for the Bones-Wine in the Winter-Christmas Wish (WRVW)-St. Jude Radiothon (WSIX), -River of Hope Radiothon (WRVW)-Freedom Fest Hendersonville

    • Director of Marketing iHeart Nashville
      • Aug 2016 - Apr 2018

    • United States
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Marketing and Promotions Manager
      • Jan 2013 - Mar 2014

      • Working closely with sales staff, clients in preparing effective door swing promotions • Developed new and creative ideas to drive brand awareness and gain market share • Work Closely with Programming in developing new and innovative ideas for station promotions • Point of contact between Programming and Sales • Manage and coordinate staff to conduct on-site promotions • Develop effective value added sponsorships and on air promotions • Drive market share through effective station promotions

    • United States
    • Technology, Information and Internet
    • 400 - 500 Employee
    • Regional Marketing Manager- Experiential Marketing
      • Jun 2010 - Jun 2012

      • Manage a team of three to implement channel specific marketing programs to drive growth, retention and improved ROI • Develop and manage quarterly KPI plans and meet expectations. • Organize and deliver corporate monthly Pricing and Promotions calls nationwide across all sales channels • Serve as primary marketing POC to existing field and channel sales organizations, and provides local marketing intelligence and feedback to corporate marketing • Management of experiential marketing agency across all markets in the region: Octagon • Manage event support with agency that includes: Austin City Limits Stage Sponsorship, Atlanta Hawks and Falcons stadium sponsorship, SWSW sponsorship, ATL Tabernacle sponsorship and Huston Texans stadium sponsorship. • Develop and drive marketing launch plans for assigned launch markets and serve as key contact to cross functional teams. Launched 23 markets in 2009-2010: New York, Atlanta, Baltimore, Washington DC, Philadelphia, Miami, Tampa Bay, Orlando, Nashville, Jacksonville and others within the eastern US. • Conduct disciplined post-campaign reporting and analysis to ensure ongoing improvement against key performance indicators • Provide local sales with customer base profile and adjust plans to achieve a balanced segmentation model • Evaluate local media plans for value-add opportunities and manage related programs • Manage to an annual budget

    • United States
    • Technology, Information and Internet
    • 400 - 500 Employee
    • Regional Marketing Manager- East & South Central Region
      • 2008 - 2010

      • Implemented channel specific marketing programs to drive growth, retention and improved ROI for the CLEAR brand• Serve as primary marketing POC to existing field and channel sales organizations, and provides local marketing intelligence and feedback to corporate marketing• Management of event marketing agency across the East Region: Octagon• Work with Public Relations to maximize awareness of CLEAR and promote service offerings in the local markets• Identify and evaluate local event and sponsorship opportunities • Develop and drive marketing launch plan for assigned launch markets and serve as key contact to cross functional teams. Launched 11 markets in 2009• Conduct disciplined post-campaign reporting and analysis to ensure ongoing improvement against key performance indicators• Provide local sales with customer base profile and adjust plans to achieve a balanced segmentation model• Evaluate local media plans for value-add opportunities and manage related programs• Manage to an annual budget

    • Regional Marketing Manager- Southeast Region
      • 2007 - 2008

      • Manage marketing activities in Richmond, VA- Nashville, TN- Charlotte, NC- Raleigh, NC- Greensboro, NC- Jacksonville, FL- Daytona Beach, FL and Atlanta, GA • Marketing for all local channels which include retail, national retail, direct sales, indirect sales and authorized dealers coordinated all internal and external communications.• Manage marketing budget for the region. • Program development for Authorized Representative co-op advertising opportunities • Development of marketing strategies for local markets through advertising• Maximize exposure and brand awareness in the marketplace • Creation of partnership programs for all markets to assist delivering sales and brand awareness

    • Marketing Director: WCJK-Jack FM
      • 2004 - 2006

      • Working closely with sales staff, clients in preparing effective door swing promotions • Developed new and creative ideas to drive brand awareness to gain market share • Successfully launched 96.3 JACK FM, WMAK with a format change from WMAK to introduce a relatively new format in the radio industry. • Work Closely with Programming in developing new and innovative ideas for station promotions • Point of contact between Programming and Sales • Manage and coordinate staff to conduct on-site van hits for clients and station promotions • Develop effective value ad sponsorships and on air promotions for station sales staff • Work Closely with Programming in developing new and innovative ideas for station promotions

    • United Kingdom
    • Advertising Services
    • 700 & Above Employee
    • Marketing Director
      • 1998 - 2004

      - Account Manager, WNRQ 105.9 the Rock - Promotions and Marketing Director, WNRQ 105.9 the Rock - Assistant Promotion Director: WNRQ, WRVW, WSIX, WLAC, WUBT - On-Air Talent: WRVW 107.5 The River - Account Manager, WNRQ 105.9 the Rock - Promotions and Marketing Director, WNRQ 105.9 the Rock - Assistant Promotion Director: WNRQ, WRVW, WSIX, WLAC, WUBT - On-Air Talent: WRVW 107.5 The River

    • United States
    • Musicians
    • 700 & Above Employee
    • Radio Division
      • May 1999 - Jul 2000

Education

  • Middle Tennessee State University
    Bachelor's degree
    1995 - 1999
  • Goodpasture Christian School

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