Experience

Sailun Tire Americas

• Canada
• Motor Vehicle Parts Manufacturing
• 1 - 100 Employee

• Director of Marketing - North America

  • Mar 2021 - Present

  As Director of Marketing at Sailun Tire Americas (STA), I am responsible for the marketing of all products, services, image and mission statements of all tactical and strategic marketing initiatives for North America, enabling the business to achieve its short- and long term goals. As the subject matter expert in all marketing-related activities through various channels, I am also responsible for developing strategic brand positioning and brand identities for STA’s portfolio of customer private label and direct to consumer brands.Essential Functions • Contribute and co-develop annual business plans for North America working closely with the business unit leadership, key sales and finance peers. • Drive the development of strategic brand positioning, brand identities and properties for STA and its portfolio of private label and/or consumer directed brands. • Standardize, expand and deploy signature customer and consumer marketing communication/promotional programs regionally and globally to share best practices and build brand trust and equities with B2B key influencers.• Continue to refine and align the development of strategic brand positioning, strong product narratives, brand identities and properties for STA and its portfolio of private label and/or consumer directed brands. • Prepare and deliver reports on the status of all marketing programs and initiatives to senior management. • Co-champion the development of industry leading customer relationship management, customer marketing and business solution programs for STA’s lead business units. • Establish and manage principle external marketing agency relationships to support development and implementation of customer and consumer marketing platforms. • Leading and coaching a highly committed and diverse team consisting of four main functions: market and business intelligence, customer marketing, communications and sponsorship and events.

• Senior Marketing Manager - North America

  • Mar 2018 - Mar 2021

  Responsible for all aspects of B2B and B2C marketing, strategy and communications for all three North American business units. The mission is to continue rapidly enhancing the awareness, value propositions and purchase intent of Sailun Tire Americas product portfolio of passenger vehicle (PLT), commercial vehicle (TBR/MRT) and specialty vehicle (OTR) tire brands. My role within the 'Marketing Factory' is crucial in amplifying our efforts to tell our stories across multiple marketing platforms, lead audience engagement and to ensure investment effectiveness.



Driven Media

• Senior Consultant

  • Aug 2011 - Present

  * Providing vital consultation and content expertise on consumer driven products and communications services.* Offering valuable media knowledge, online / print editorial experience and develop custom campaigns to reach your target audience.* Delivering strategic planning and creative services specializing in custom media solutions, content development, copy writing / editing and campaign management.* Developing and integrating creative concepts, editorial materials and results-driven products for consumer, trade and corporate relations.



clearmotive marketing group

• Canada
• Advertising Services
• 1 - 100 Employee

• Senior Marketing Strategist

  • May 2015 - May 2018

  Armed with an extensive background in traditional and digital content / marketing, my key role at Clearmotive Marketing Group builds upon my proven track record of successful strategy and impactful growth. With over 10-years of industry experience, building, growing and maintaining strong relationships has become second nature. Producing consistent overachievement of set goals and a proven high level of productivity my role regularly requires managing competing priorities under pressure. I'm highly regarded for my ability to add championship-winning depth and develop high performing individuals and content teams that consistently outperform key performance indicators (KPIs).* Ability to utilize data to drive successful campaign tactics and identify the strongest strategies* Professional understanding of brand, brand integrity and alignment throughout all client initiatives* Directly support growth of existing accounts through improvement of workflow and process* Manage client expectations through education with respect to planning and production* Plan and contribute to creative campaigns, competitor analysis and strategic campaign elements* Work collaboratively with production team to deliver best in class creative solutions for clients* Execute social media initiatives adhering to industry best practice and create content as required* Ability to prioritize deliverables with multiple stakeholders and various stages of completion* Collaborate with Account team to develop an annual strategic planing for key campaigns* Support a metrics focused reporting system for supporting and measuring campaign success



Autoblog

• United States
• Online Audio and Video Media
• 1 - 100 Employee

• Senior Editor, Autoblog / AOL Canada

  • Aug 2013 - Aug 2015

  As Senior Editor at Autoblog Canada, I carefully curate and craft original content and strategically increase audience engagement (1-2M unique visitors/month / 3-4M page views/month). My duties include managing, editing, scheduling, curating, social strategy, mentoring a team of staff, as well as filing my own columns and interviews.. - Report directly to Managing Editor at AOL Canada / The Huffington Post Canada - Craft winning communication strategies aligned with global consumer brand mandates- Plan, execute and distribute content through social media, incorporating multi-media elements- Develop key relationships with top clients, consumers and professional media organizations- Responsible for online metrics, trends & analysis through reporting and improving user experience- Create consumer campaigns, presentations and products to meet targets and online strategy- Hire, manage and train a network of dedicated staff and spokespeople for multiple departments- Responsible for website content, social growth, original video and department wide annual budget- Spokesperson for all media inquiries, interviews and consulting media expert- Pitch ideas, creative concepts and editorial content for national and international brands - Manage, edit, create press releases, corporate reports and presentations on tight deadlines- Engage consumers through content strategy, social reach and online optimization- Spearhead creative solutions for branded content, proof reading, copy-editing as required- Plan branded content and lifestyle editorial in conjunction with sales and marketing team goals- Attend networking events and conferences to build industry contacts and identify key partnerships- Enhance existing management systems and optimize online platforms with development team



AOL Canada

• Associate Editor

  • Jan 2012 - Dec 2013

  - Developing and editing online /print content from front to back - Leading a network of staff contributors, product managers and new business development- Responsible for breaking editorial content and department wide annual budgeting- Spokesperson for all media inquiries, interviews and consulting expert- Creating ideas, proof reading, copy-editing, product reviews / reports and photography - Manage daily and monthly goals for various staff and oversee operations and management of onsite event and editorial staff- Extensive editorial and print production experience (artwork creation, creative campaign development and online optimization)- Pitch ideas, creative concepts and create content for Autoblog.com, The Huffington Post, Autoblog Quebec, AOL On video properties and AOL Homepage websites- Manage, edit, create, assign all editorial content and original stories via content management system- Engage and build audience through curated content, including social and online optimization- Spearhead creating ideas for branded content department, proof reading, copy-editing, product reviews / reports and photography - Plan branded content and communications in conjunction with sales and marketing goals- Building industry contacts and staying up-to-date with the latest news and trends



Mkono Media

• Director - Mobile Products

  • Mar 2011 - Dec 2013

  * Successfully launch and combine innovative new media with targeted consumer driven mobile products. * Expand business with a strong global focus and manage a highly experienced team of mobile marketing experts.* Provide unique mobile media products, new verticals and marketing solutions from Mkono Media. * Build valuable partnerships and long lasting business relationships by delivering measurable results. * Manage the essential tools, technology and content required to engage responsive audiences with our proven online and mobile media products.



Performance Productions Media Group

• Canada
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Editor-in-Chief / Managing Editor

  • Feb 2004 - Jan 2011

  As Managing Editor / Editor-in-Chief at Performance Publications, I have had exceptional success in expanding and managing all content driven editorial including multiple publications, websites and various print and online products. I pride myself on communicating openly and directly with freelancers, staff and all major clients on deadline-driven projects, and generating valuable results through expansion and new revenue streams. During my tenure, I have helped expand readership, led the Sales / Marketing team to reach new verticals, identified key target demographics, created strong brand awareness and generated valuable partnership campaigns to increase market share. My core functions involve directing both print and online editorial content, launching and marketing the new digital content, and working directly with Sales to develop new advertising opportunities and relationships. I have valuable experience and expertise in developing, editing and marketing results-driven print and online products to consumers, media and advertisers.



PASMAG Magazine

• Senior Editor

  • Mar 2002 - Feb 2004



Corus Entertainment

• Canada
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Media Relations / Research Writer

  • Aug 2001 - Feb 2003



Newcap Radio

• Broadcast Media Production and Distribution
• 100 - 200 Employee

• Radio Promotions / Production

  • Feb 2001 - Jan 2003

  Formerly Milestone Radio Inc. / Flow935 FM Toronto Formerly Milestone Radio Inc. / Flow935 FM Toronto



TVO

• Canada
• Online Audio and Video Media
• 300 - 400 Employee

• Video Editor / Production Assistant (Freelance)

  • Apr 1999 - Apr 2001