Experience

Stark Media Planning

• United States
• Advertising Services
• 1 - 100 Employee

• Founder

  • Jan 2019 - Present

  Independent consultant focused on strategic media planning leveraging my background in luxury, spirits, package goods, non-profit / public health; specially anti-tobacco related advertising. My background in strategy has led to the development of various award winning, high-profile campaigns. My approach to planning is collaborative and always focuses on the consumer and core objectives first. I have spent the last 7 years focused on managing one of the largest anti-tobacco campaigns, and offering paid media opportunities for some of the nations largest non-profits. My background provides a vast knowledge of navigating the media landscape and providing actionable results that drive success. Show less



PlowShare Group

• United States
• Advertising Services
• 1 - 100 Employee

• Vice President, Media Director

  • Oct 2013 - Dec 2018

  PlowShare is one of the leading communications agency that specializes in working exclusively with nonprofit organizations and federal agencies on social issue and cause marketing campaigns. I joined the PlowShare team to develop a paid media group and expand agency capabilities. I currently lead the paid media group in developing strategic communication plans for clients, including a federal anti smoking campaign. I work closely with vast agency sub-contractors including buying teams, PR, formative research, sponsorships and creative. Show less



Havas Media Network

• United States
• Advertising Services
• 700 & Above Employee

• SVP, Group Account Director

  • Feb 2011 - Oct 2013

  I led a dedicated integrated team of strategic planners & buyers on some of the most prestigious brands in the luxury space, as well as a federal anti smoking campaign. Together with my vast team, I planned & purchased all media channels and activate unique ideas with the in-house specialty teams.

• VP, Group Account Director

  • Sep 2009 - Feb 2011



MediaCom

• United Kingdom
• Advertising Services
• 700 & Above Employee

• VP, Planning Director

  • Nov 2001 - Sep 2009