Annie Markova
Product Marketing Manager at Chaos Group- Claim this Profile
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Bio
Experience
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Chaos
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Germany
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Software Development
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300 - 400 Employee
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Product Marketing Manager
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Mar 2019 - 4 years 10 months
Sofia, Sofia City Province, Bulgaria
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Equifax UK
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United Kingdom
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Financial Services
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200 - 300 Employee
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Propositions Marketing Manager
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Sep 2015 - Feb 2019
London, United Kingdom
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SDL
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United Kingdom
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IT Services and IT Consulting
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700 & Above Employee
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Product Marketing Executive - Language Technologies
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Jan 2012 - Sep 2015
Maidenhead • Part of the EMEA Product Marketing team responsible for SDL’s leading translation software (SDL Trados Studio) • Building competitive analysis, market data reports, product performance surveys and organizing product training • Supporting the marketing and sales teams with content creation, product demos and webinar presentations • Developing product collateral, sales tools & cheat sheets
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Knexus
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United Kingdom
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Technology, Information and Internet
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1 - 100 Employee
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Product Marketing Consultant (Contractor)
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Aug 2011 - Oct 2011
London, United Kingdom • Defined product positioning, messaging and communications plan for all Knexus products • Managed email lead-generation campaigns to different industry verticals • Developed a project plan for a new corporate website • Responsible for the company’s online PR, website content and other corporate communication and marketing materials
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Marketing and Events Manager
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Jan 2011 - Jun 2011
Surrey, UK • Directed the marketing strategy, launch and communication campaign for the AdeoServe cloud services portfolio • Managed website content generation, direct emailing, SEM and social media strategy with a primary focus on lead generation • Organised and promoted company events and webinars
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Progress
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United States
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Software Development
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700 & Above Employee
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Senior Brand Manager / Team Lead
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Jan 2009 - Nov 2010
• Managed all aspects of the marketing and advertising of three brands of user interface components and developer tools • Developed and executed the launch for new Telerik products (ALM solution, Refactoring tool, UI component suite) • Ran high-impact marketing campaigns and promotions including viral videos, teaser campaigns, community games • A key stakeholder in the new corporate Website Project including design, content structure and usability • Worked closely with management… Show more • Managed all aspects of the marketing and advertising of three brands of user interface components and developer tools • Developed and executed the launch for new Telerik products (ALM solution, Refactoring tool, UI component suite) • Ran high-impact marketing campaigns and promotions including viral videos, teaser campaigns, community games • A key stakeholder in the new corporate Website Project including design, content structure and usability • Worked closely with management, lead software developers, evangelists and sales to translate important product developments into credible stories • Coordinated PR initiatives with a PR agency to deliver press releases and by-line articles • Led the Marketing team; hired, supervised and trained new team members
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Marketing Executive
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May 2006 - Jan 2009
• Acquired marketing experience during the successful implementation of major campaigns, online PR, web and print adverts • Participated in the market research, launch and communication strategy for the CMS product • Managed the website redesign project for one of the brand websites • Issued and sent the corporate monthly newsletter to Telerik customer base
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Education
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American University in Bulgaria
BA, Business Administration, Computer Science