Experience

Categorynauts

• Canada
• Professional Training and Coaching
• 1 - 100 Employee

• CEO

  • May 2020 - 3 years 8 months

  Toronto, Ontario, Canada Categorynauts is the leading global community of category creating leaders. If you are looking to discover, develop and dominate your category, and share in the rewards of your great effort, come join our merry band! https://categorynauts.com



Skyesol Farm Executive Retreats

• Host

  • Jul 2022 - 1 year 6 months

  Waterloo, Ontario, Canada Skyesol Farm is a working organic, permaculture farm located in the heart of Mennonite country, in picturesque Elmira, ON. The property is 100% powered by renewable energy and offers a range of fun teambuilding activities, featuring a half-acre pond with a zip line and high diving boards. Elmira is interesting in itself and close to historic Elora and Fergus, that offer excellent physical, artistic and culinary experiences for team bonding. It's a great facility to run executive team retreats… Show more Skyesol Farm is a working organic, permaculture farm located in the heart of Mennonite country, in picturesque Elmira, ON. The property is 100% powered by renewable energy and offers a range of fun teambuilding activities, featuring a half-acre pond with a zip line and high diving boards. Elmira is interesting in itself and close to historic Elora and Fergus, that offer excellent physical, artistic and culinary experiences for team bonding. It's a great facility to run executive team retreats to get completely aligned and focused on execution in a relaxed environment not too far from your head office. You can bring your own facilitator or have me facilitate your retreat for you. After 2-3 days your team will achieve new levels of team bonding and alignment. Show less



Organized Growth Coaching

• Head Coach

  • Nov 2019 - 4 years 2 months

  Toronto, Canada Area I help CEOs achieve their full potential in their business and their life.



Influitive

• Canada
• Software Development
• 1 - 100 Employee

• Executive Chairman

  • Aug 2019 - 4 years 5 months

  Toronto, Canada

• CEO and Founder

  • Sep 2010 - Aug 2019

  Toronto, Canada Influitive helps B2B companies mobilize their army of advocates for more rapid and profitable revenue growth. These days, when prospective buyers can connect to knowledgeable peers easily before interacting with companies, it is essential to surround those buyers with social proof. Influitive's AdvocateHub provides a terrific experience for advocates (happy customer evangelists, employees and influencers) and increases their activity by 5x or more - more referral leads, reference call setups,… Show more Influitive helps B2B companies mobilize their army of advocates for more rapid and profitable revenue growth. These days, when prospective buyers can connect to knowledgeable peers easily before interacting with companies, it is essential to surround those buyers with social proof. Influitive's AdvocateHub provides a terrific experience for advocates (happy customer evangelists, employees and influencers) and increases their activity by 5x or more - more referral leads, reference call setups, case studies, video testimonials, 5-star online reviews, social media participation and more. Influitive's customers include B2B technology leaders like Oracle, Salesforce, DocuSign, IBM, ADP, VMware, Symantec, Cisco, Mulesoft and over 250 rapidly growing innovators. It's easy to grow efficiently when your customers do the marketing for you! We are hiring in sales, engineering, product management, marketing and operations. Influitive is a great choice for people who love a fast growth environment and a culture committed to maximum learning & growth.



Mobify

• Member, Board of Directors

  • Apr 2016 - 7 years 9 months

  Vancouver, Canada Area



"The Messenger is the Message"

• Book Author

  • Nov 2017 - Aug 2019

  Consider your last big purchase: What influenced your decision? A paid advertisement? A polished press release? A celebrity Twitter endorsement? A marketing email? A product webpage? Probably not. More than likely, you listened to someone you know and trust. An authentic voice with relevant experience is the most convincing proponent when we're considering a new product or company. That is the power of an advocate. In an age of complete transparency, buyers are no longer swayed by… Show more Consider your last big purchase: What influenced your decision? A paid advertisement? A polished press release? A celebrity Twitter endorsement? A marketing email? A product webpage? Probably not. More than likely, you listened to someone you know and trust. An authentic voice with relevant experience is the most convincing proponent when we're considering a new product or company. That is the power of an advocate. In an age of complete transparency, buyers are no longer swayed by traditional sales and marketing tactics. Instead, they want to be guided by the advice of trusted peers. Advocate Marketing powers the progress of some of today's most exciting and successful organizations. Based on their pioneering experience with companies ranging from small startups to global multinationals, my and my colleague Deena Zenyk's insights will show you how to discover, nurture and mobilize your most enthusiastic advocates to benefit your company and your career. The Messenger is The Message is your complete blueprint for building a powerful, always-on community of authentic advocates, the most effective system for efficient growth in today's social web era. Show less



Advocamp

• Impresario

  • Mar 2015 - Aug 2019

  San Francisco Bay Area Advocamp is a global business gathering focused on one transformational idea: that the future belongs to companies that develop and mobilize advocates as their primary goal. It’s the only conference in the world that celebrates the culture of customer love and advocacy while also providing you the tools you need to transform your customer obsession into a defined business strategy. Attend Advocamp to explore new models of customer engagement aimed at developing and mobilizing… Show more Advocamp is a global business gathering focused on one transformational idea: that the future belongs to companies that develop and mobilize advocates as their primary goal. It’s the only conference in the world that celebrates the culture of customer love and advocacy while also providing you the tools you need to transform your customer obsession into a defined business strategy. Attend Advocamp to explore new models of customer engagement aimed at developing and mobilizing advocates - delivered by some of the brightest minds and most experienced leaders and practitioners. Show less



Eloqua

• United States
• Software Development
• 1 - 100 Employee

• Founder, President and CEO

  • Nov 1999 - Jan 2007

  Full bio on the Eloqua Web site: http://www.eloqua.com/about/about_founders.asp I was the founding CEO of Eloqua, growing the business to over 150 phenomenal people, hundreds of terrific clients and a major presence around the world in 7 years. Eloqua is a hot venture-backed company providing on-demand demand generation software and services for marketers. Winner of numerous awards, including Infoworld Top 100 Innovator, #3 on PROFIT Hot 50, and Red Herring's "Better Than You"… Show more Full bio on the Eloqua Web site: http://www.eloqua.com/about/about_founders.asp I was the founding CEO of Eloqua, growing the business to over 150 phenomenal people, hundreds of terrific clients and a major presence around the world in 7 years. Eloqua is a hot venture-backed company providing on-demand demand generation software and services for marketers. Winner of numerous awards, including Infoworld Top 100 Innovator, #3 on PROFIT Hot 50, and Red Herring's "Better Than You", Eloqua is one of the only software-as-a-service companies to double every year for 3 years profitably. Eloqua provides the leading integrated demand-generation platform, Conversion Suite, enabing marketing teams to produce a continuous flow of quality leads for a professional sales force. Show less



Bain & Company

• United States
• Business Consulting and Services
• 700 & Above Employee

• Associate Consultant

  • 1998 - 2000

  Management consultant and spreadsheet jockey.



Dundas - insightsoftware

• Canada
• Software Development
• 1 - 100 Employee

• Marketing Manager

  • 1998 - 1998

  Product and field marketing.