Marko Guendel

Head of Marketing & Communication at Probst Handling Equipment
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Contact Information
us****@****om
(386) 825-5501
Location
Marbach am Neckar, Baden-Württemberg, Germany, DE
Languages
  • German Native or bilingual proficiency
  • Englisch Full professional proficiency

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Experience

    • Germany
    • Machinery Manufacturing
    • 1 - 100 Employee
    • Head of Marketing & Communication
      • Dec 2020 - Present

      - Marketing & Communication Strategy- Corporate Design Development and Implementation- Website Management- Content Creation (Video, Photo, ...)- Social Media Management- Print Material- E-Mail Marketing- Trade Fair Management

    • Digital Sales & Communication Manager
      • Oct 2019 - Dec 2020

      - Marketing & Communication Strategy responsiblity- Corporate Design Development and Implementation- Website Management- Content Creation & Marketing (Video, Photo, ...)- Social Media Management- Print Material- E-Mail Marketing

    • Germany
    • Animation
    • 100 - 200 Employee
    • Senior Communication Manager
      • Dec 2018 - Aug 2019

      - Website Management- Content Creation & Marketing- Social Media Management- Employer Branding / Recruiting Campaign- Internal Communications- E-Mail Marketing

    • Online Marketing Manager
      • Mar 2016 - Nov 2018

      - Corporate Website Relaunch- Social Media Management- Internal Communications- E-Mail Marketing

    • Germany
    • Advertising Services
    • 1 - 100 Employee
    • SEO Account Manager
      • May 2014 - Feb 2016

      Search Engine Optimization Manager, Keyword Strategy, Usability / UX, Reporting, Onpage and offpage optimization of webshops and websites. Search Engine Optimization Manager, Keyword Strategy, Usability / UX, Reporting, Onpage and offpage optimization of webshops and websites.

    • Germany
    • Business Consulting and Services
    • 700 & Above Employee
    • Master Thesis Student
      • Sep 2013 - Apr 2014

      Title: „Developing a Test Design to measure the User Experience for the website of connected car customers of Daimler AG” Title: „Developing a Test Design to measure the User Experience for the website of connected car customers of Daimler AG”

    • Online Marketing - Working Student
      • Nov 2012 - Aug 2013

      Tasks: Set-up, Support, Content Management and Online Marketing (SEO, SEM) of an Online Shop for High Quality Gourmet Consumer Products (www.smart-gusto.de) Tasks: Set-up, Support, Content Management and Online Marketing (SEO, SEM) of an Online Shop for High Quality Gourmet Consumer Products (www.smart-gusto.de)

    • Germany
    • Automation Machinery Manufacturing
    • 700 & Above Employee
    • Product Management - Internship
      • Mar 2012 - Aug 2012

      Conception of an Excel-Tool for Transfering German Sales Prices to the US Conception of an Excel-Tool for Transfering German Sales Prices to the US

    • Appliances, Electrical, and Electronics Manufacturing
    • 700 & Above Employee
    • Bachelor Thesis Student
      • Sep 2011 - Feb 2012

      Title: „Market and Customer Research for Home Automation in Germany“, Grade: 1.0 (equivalent to US-scale: A) Title: „Market and Customer Research for Home Automation in Germany“, Grade: 1.0 (equivalent to US-scale: A)

    • Germany
    • Automation Machinery Manufacturing
    • 700 & Above Employee
    • Product Management - Internship
      • Feb 2011 - Aug 2011

      Tasks: Conception of a Product Promotional Poster and a Product Sample Case in Collaboration with an Advertising Agency Tasks: Conception of a Product Promotional Poster and a Product Sample Case in Collaboration with an Advertising Agency

Education

  • Hochschule Heilbronn - Hochschule für Technik und Wirtschaft
    Master of Arts (M.A.), International Marketing and Communication
    2012 - 2014
  • Fachhochschule Esslingen - Hochschule für Technik
    Bachelor of Science (B.Sc.), Internationale technische Betriebswirtschaft
    2008 - 2012

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