Experience

Spuhler Associates

• United States
• Staffing and Recruiting
• 1 - 100 Employee

• Member Of The Board Of Advisors

  • Jul 2019 - Present



Del Monte Foods, Inc.

• United States
• Food and Beverage Services
• 700 & Above Employee

• Senior Business Development Manager, Ahold

  • Aug 2013 - Present

  *Complete responsibility for all Del Monte Business at Ahold*Profitably grew total Del Monte business at Ahold two times greater than total US through "best in class"​ selling programs. Events identified by the company as the optimal way to "win"​* Multiple year National Sales Meeting presenter of BDP's in sales and customer successes* Utilize SAP based Trade Management system, identified as "Super User" to help train team and manage $15M+ trade budget to achieve top line and net sales * Penetrating all areas to develop KDM’s * Providing category analysis and consumer insights to customers, as well as other category tools/consultation with CDM partnership* Working cross functionally with Demand Planning ,Customer Marketing, Finance on forecasting, item development and communication* Initiated private label bid resulting in winning two categories for the first time* Managed brokers for non direct customers



RCC Rentals of Siesta Key, LLC.

• United States
• Real Estate

• Small Business Owner

  • Aug 2013 - Present

  * Owner/COO with daily job duties inclusive of managing all facets of the business operations and finances* Main focus areas are Acquisitions, Finance, P&L, Budgeting, hiring & managing subcontractors* Successfully worked with local government regulators to remove unnecessary construction & rule barriers to improve property & revenue value * Responsible for creative, marketing, tenant & guest acquisition* Creatively incorporate Social Media, traditional advertising, guest testimonials and property POD to acquire customers and deliver repeat guests* Partner with local businesses to help create total guest experiences* Continued focus on portfolio growth through research, financial due diligence modeling for property acquisitions to ensure short and long term growth objectives



The Hershey Company

• United States
• Manufacturing
• 700 & Above Employee

• Customer Marketing & Sales Manager

  • Nov 2010 - Aug 2013

  * Managed adjacency expansion under Hershey's Health and Wellness platform for new brands via an innovation business model in traditional and natural/specialty channel class of trades* Developed cascading customer P&L's to meet identified operating income targets and total P&L objectives* Developed business in both natural channel customers and traditional trade for the East Coast to include calling on, Ahold, Giant Eagle, Publix, Harris Teeter, Whole Foods, Delhaize, Lowes, Weis, Schnuck’s, Dierberg’s, UnFI, Ingles and MDI inclusive of buying groups* Leveraged current Hershey system capabilities while developing and customizing new business systems for “incubator business”* Managed a sales team of 6-10 brokers, developed direct sales representatives and marketing coordinators * Built additional capabilities with DSD route to market * Developed G2M launch strategies, customer acquisition strategies and created customer sales presentations

• (Cross Train) Assoc. Brand Manager, Global Innovation for HERSHEY Franchise

  • Sep 2008 - Nov 2010

  * Was responsible for long and short term innovation pipeline fill on the HERSHEY Franchise.* Executed key BASES II inputs (ACV, Marketing Plans, and Graphics)where all key questions were anticipated, settled, and aligned upon which delivered a $85M volume projection* Delivered three customer specific launches for 2010* Led and managed between 4-5 new product launches with total sales revenue estimated at $+50M

• (Cross Train) Manager, Hershey Gifts

  • May 2008 - Sep 2008

  *Direct to Consumer Marketing of Hershey Chocolate via Hersheygifts.com & Hershey's catalog business.*Researched emerging online consumer trends and the developed Valentine's gifting strategy.*Executed the development of seasonal items via P&L managment that was aligned with the strategy.

• (Cross Train) Assoc. Brand Manager, HERSHEY Food & Beverage Enhancers

  • Mar 2007 - May 2008

  *Responsible for Brand Development of HERSHEY'S, REESE'S, SPECIAL DARK, CACAO RESERVE brands within the Syrup, Baking Pieces, Cocoa, Toppings, Milk Mix, Peanut Butter, and Hot Cocoa cateogries within the $1.1 billion dollar business.*Project managment for new product launches from ideation to market, inclusive of SPECIAL DARK Hot Cocoa & Hot Fudge Topping.*Exceeded plan in all performance measurements for 2007 including Net Sales, Operating Income & Variable Contribution Margins.(Invited/promoted from prior Sales Development role, which was a temporary assignment , utilizing sales/customer experience)

• Manager, Sales Development

  • Jul 2005 - Mar 2007

  * Pack Type Manager for cross branded items/programs.* Liaison between the operational (Production Planning, Customer Service, Business Managers, etc.) and strategic (Marketing, Portfolio Strategy, Finance, etc.) arms of the organization.* Authored and communicated sales programs, price increase announcements, strategies and process changes to total organization, as well as customer ready sales and marketing presentations. (Developmental role to learn all facets of Hershey's business)



The Hershey Company

• United States
• Manufacturing
• 700 & Above Employee

• Customer Sales Executive, Ahold

  • May 2000 - 2005

  *Responsible for sales development +$30M customer, consistently delivered double digit sales growth every year.* Additional responsibilities included account management of M&H (Multi-Division CATD covering all of the East Coast,) Weis Markets & Giant/PA & Tops Markets (NY/Ohio) (Ahold)

• District Supervisor

  • Aug 1999 - May 2000

  * Responsibilities included managing over 30 customers direct and indirect in Food, CATD, C-Store Chains, Drug Outlets, Wholesale grocers, as well as, hiring, inspiring and growing a retail sales merchandising team. ***Consistently grew sales double digits in all customers.

• Sales Representative

  • Jan 1999 - Aug 1999

  (Promoted to District Sales Supervisor)



BF Incorporated

• Director of Operations

  • Dec 1997 - Dec 1998

  *Assisted planning and implementation of business activities in start-up stages*Responsibilities included overseeing daily operations of all facets of business, as well as managing 40-50 full time and part time employees in customer service and purchasing*Developed and authored the corporate policy & procedure manual and sales training manual(Opportunity to participate in venture start-up business)



Insurance Sales

• Agent

  • Feb 1996 - Dec 1997

  *Opportunity to start my own business and insurance agency, utilizing my experience from prior company*Collaborated with Local auto dealers to provide onsite insurance and grew business to +1,000 customer in first year.*(Offered a role in start-up company as Director of Operations)



Cardone Industries

• United States
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Vaious roles in Accounting, Purchasing & Sales

  • Jul 1993 - Feb 1996

  Accounts Payable Analyst (Promoted)Purchasing Negotiator (Promoted)District Sales Manager (Promoted)