Experience

KVIA-TV

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Television News Producer & News Anchor

  • Jan 2020 - Present

• Television News Producer and Fill-in Anchor

  • Feb 2019 - Jan 2020

• Television News Producer

  • Mar 2018 - Jan 2020

  Responsible for 5 p.m. 30-minute weekday newscast. Assist other show producers as needed. Use Trello to help manage content from reporters and photographers. Select stories for air, write and edit copy using AP ENPS software, manage breaking news as required. Ensure all show elements are ready to air and booth produce the show in the control room. Design maps and graphics for stories as required. Review scripts from reporters for accuracy and to ensure there are no issues with libel or slander before approving them to air. Show less

• Promotion Director

  • Jul 2007 - Feb 2018

  Tasked with building on the station’s dominant position in the El Paso market in key demographics through on-air promotion, targeted outside media buys and social media outreach to viewers, working from a precise strategic plan created in conjunction with upper management and station consultants. Responsible for on-air promotion placement for the main ABC station and CW digital sub channel to include content produced both in-house and by the networks. Produced social media content on local CW affiliate Facebook and Twitter pages and contributed daily news and promotional content for KVIA Facebook page through Social News Desk. Managed quarterly outside media buys for ABC and CW affiliates, working from an established budget and insuring maximum reach to our target audiences at the lowest possible cost. Managed a photographer/editor and graphic artist, assigning projects, involving them in the creative process and monitored their progress to insure projects were completed on time. Show less



KTSM-TV

• Anchor/Reporter/Producer/Technology Reporter

  • Apr 1998 - Jul 2007

  Co-anchored and co-produced a 2 hour morning newscast from 1998 to 2001, writing scripts and interviewing guests during live in-studio and satellite segments. Served as fill-in anchor for Noon, 5, 6 and 10 p.m. newscasts from April 2000 to December 2003. Producer for various weekday and weekend newscasts from January 2003 to July 2007 As a producer I selected the stories to appear on the newscasts and the order in which they appeared. Wrote scripts, assisted reporters with their stories, editing copy as necessary. Wrote news stories and selected streaming video for station website. Technology reporter from January 2001 to July 2007. Presented on-air segments and wrote stories for station website on products and trends in computers, peripherals, video games and other consumer electronics-related topics. Attended national consumer electronics trade shows and reported on those events. Show less



KTSM AM & FM

• On-air talent

  • Jul 1997 - Apr 1998

  Co-hosted morning news/talk program on KTSM-AM, weekend air talent for KTSM-FM (Sunny 99.9), also hosted "Ask the Vet", a weekly call-in program on KTSM-AM featuring local veterinarians answering listener's questions about pets. Co-hosted morning news/talk program on KTSM-AM, weekend air talent for KTSM-FM (Sunny 99.9), also hosted "Ask the Vet", a weekly call-in program on KTSM-AM featuring local veterinarians answering listener's questions about pets.



Greater El Paso Chamber of Commerce

• United States
• Hospitals and Health Care

• Assistant Vice President & Development Director

  • Mar 1993 - Mar 1996

  As Assistant VP, managed marketing and promotion for small business programs targeting Chamber members and the general public through electronic media outreach. W Wrote and distributed press releases on events within the Business Opportunities Council. Designed and wrote copy for brochures, pamphlets and other printed materials. Proofread materials before printing. Produced and hosted monthly 30-minute Chamber TV show on local cable access channel. Created, produced, and hosted weekly 30-minute radio show focusing on Chamber issues and events. Created and produced broadcast campaigns for annual business-to-business trade show and assisted with the planning and execution of the event. Wrote and produced year-in-review and other project-specific video presentations. Served as staff liaison to two volunteer membership recruitment and retention groups. As Development Director, responsible for membership recruitment and retention for the Chamber, accomplished through direct mail and phone campaigns and one person sales staff. Coordinated membership activities with other Chamber divisions. Managed and executed annual Chamber fund raising golf tournament, to include securing players, hole sponsors, and prizes. Worked with golf course staff to insure tournament ran on schedule and that food and beverage was available during and after tournament. Coordinated and executed two monthly networking programs for Chamber members, to include securing locations, event sponsors, and caterers. Reorganized and managed two volunteer membership service and retention committees. Supervised one administrative assistant and one sales person. Show less