Experience

The Athlete Media Group

• United Kingdom
• Spectator Sports
• 1 - 100 Employee

• CEO & Founder

  • Apr 2019 - Present

  London, England



The Tofauti Foundation

• United Kingdom
• Non-profit Organizations

• Leadership Team

  • Nov 2019 - Apr 2021

  London, United Kingdom Responsibility for all things related to the Tofauti brand.



caytoo

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Co-Founder

  • May 2018 - Mar 2019

  London, United Kingdom Innovating the way athletes, sports and brands connect and do business.



Smorgasbord Inc.

• Marketing Consultant / Mentor / Fundraiser

  • Aug 2017 - Mar 2018

  London, United Kingdom



RadiumOne

• Director Of Communications, UK & Northern Europe

  • Feb 2014 - Aug 2017

  London, England EU Leadership team member responsible for all marketing activity in UK & Europe inc. Marketing Strategy, Research & Insight, Advertising, PR strategy & activation, Events planning & activation, P&L management, Graphic Design, Video creation & distribution, Social Media, Website, Email/CRM, Partnerships & Membership relations. Winner of multiple media industry awards inc. Mediatel Connected Consumer Awards Grand Prix 2016.



IPG Mediabrands UK

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Director of Marketing & New Business

  • Apr 2013 - Jan 2014

  London 75% new business pitch conversion success. Responsible for Marketing & Business Development for Mediabrands UK inc. PR, Events, Email/CRM, Graphic Design, New Business, Social Media, Website Management, Apps, Partnerships & Industry Memberships, P&L



UM London

• United Kingdom
• Advertising Services
• 100 - 200 Employee

• Managing Partner, Marketing & New Business

  • Jan 2009 - Mar 2013

  Clerkenwell, London Responsible for Marketing & Business Development for UM London. Winner of multiple media industry Awards, 74 media industry Awards and a healthy 75% new business conversion rate with brands including Royal Mail, H&M, General Mills, Fullers & AIG.



UM Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Managing Partner Client Services

  • May 2007 - Dec 2008

  Clerkenwell, London Responsible for all client relationships plus joint head of Radio, Ethnic Media division lead & founder / lead Curiosity Lab

• Group Account Director

  • Jan 2006 - Apr 2007

  Clerkenwell, London Full responsibility for Xbox, MasterCard, Telegraph Media Group accounts

• Account Director

  • Jan 2002 - Dec 2005

  Ran the Bacardi-Martini portfolio account including Bacardi rum, Breezer, Martini, Grey Goose & Bombay Sapphire plus other smaller clients. Won multiple media industry awards for B-M and helped it achieve its highest ever sales period at the time



UM London

• United Kingdom
• Advertising Services
• 100 - 200 Employee

• Planning Manager

  • 1998 - 2001

  Run the Bacardi-Martini acccount & cut my teeth on Coca-Cola GB portfolio



BLM Quantum

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Media Planner

  • 1996 - 1998

  Worked on the Thomas Cook, Ginsters and Aunt Bessies accounts