Experience

MSI Computer Corp. (MSI USA)

• Computer Hardware Manufacturing
• 1 - 100 Employee

• Sr. Ecommerce Manager

  • Apr 2023 - Present

• Ecommerce Manager

  • Nov 2019 - Present

  • Operate and manage company’s US e-commerce site to drive growth and sales. Monitoring inventory and sell-through activities daily. Forecasting and planning for inventory based on sales to ensure healthy product run rate and inventory flow. Collaborate with sales and marketing on planning promotions, strategy, and campaigns• Project leader on company custom build ecommerce platform, execution of product assortment, merchandising, marketing, and inventory management across categories• Fluent in development optimization techniques to deliver the best user experiences in the most technically efficient manner. Provide strategic oversight and a robust business approach to managing existing systems and developing enhanced models for future events• Analyzing current market trends and conducting data analysis to determine initiatives to increase the brand's awareness, sales, and execution. Configure and manage technical infrastructures to Implementing tools and processes necessary to accomplish goals• Develop integrated roadmaps for implementation of future state Show less



Capri Tools

• United States
• Motor Vehicle Manufacturing

• Brand Marketing Manager

  • Sep 2016 - Sep 2019

  • Identified and executed expansion strategies, in-depth business development, business branding strategy and execution, trade shows & events management. Build credibility, establish rapport and maintain communications with stakeholder at multiple levels, including those external to the organization. • Developed product strategy and understanding our competitors, markets and how customers perceive our products. Segmenting the market, deciding which customers to target and providing the input needed to develop product propositions. • Managed Sam’s Club business project, and served as team lead to conduct analysis and problem solving, to ensuring compliance to company budget, schedule, quality standards to efficiently fulfill project and delivering maximum value. • Managed entire creative process and branding creation from concept to completion; story-boarding art direction, graphic design, web development, exhibit booth design, product packaging and all marketing sales collateral materials. • Successfully executed promotional exhibition for high profile properties such as Monster Energy NASCAR Cup Series, National Hardware Show, STAFDA. Maintain continuous alignment of program scope with strategic objectives and make recommendations to modify programs to enhance effectiveness. • Collaborated with YouTubers, amateur & professional race drivers, online reviewers and influencers to engage, share their brand experiences and raise brand awareness. Show less



247 Shop at Home Inc / www.247shopathome.com

• Business Operations Manager

  • Oct 2010 - Aug 2016

  • Responsible and accountable for the coordinated management of multiple related projects directed toward business and other organizational objectives. Initiated and developed marketing, sales and financial plans for product lines. Streamline operations to maximize profitability. • Established online marketplace channels (eBay, Amazon, Sears, Rakuten); Overall businesses have increased and became profitable consistently throughout the years. Progress company revenues from $235K in 2011, $1.2M in 2012, $1.9M in 2013, $3.3M in 2014 and to post $3.8M in 2015 topped 18%+ net profit. • Well managed and utilized marketing fund five years in a row without exceed or overspent, and positioning ourselves in extremely competitive position. Slashed freight carriers cost by negotiating pricing and fees reduction, while ensuring the continuation and enhancements of services. • Successfully managed branding, strategic planning and marketing campaigns, including advertisements and promotional events; to ensure a steady growth company’s visibility. Show less



All American Hardwood, Inc

• United States
• Construction

• Office Operations Manager

  • Aug 2007 - Sep 2010

  • Evaluated the effectiveness of the policies, and procedures and recommended changes that reflect improved business productivity through workflow. • Managed daily operations and inventory management, as well as all aspects of staff performance; performance evaluation, progressive discipline. • Provided customer support services, customer consultations. Established sales channels including mass merchants, distributors, and independent dealers. • Planned marketing materials and promotion strategies to generate sales and new product launches. Trade show coordination and logistic. • Supported accounting in management of receivables and collections. Collaborated with inspector and corporate lawyer to investigate claims and facilitate claim settlements. Show less



Apex Computer Technology / www.apextechusa.com

• Sales And Marketing Specialist

  • Sep 2005 - May 2007

  • Provided distribution support services, client consultations and designed all B2B email marketing campaigns for our distributors. • Coordinated trade shows and other promotional activities, such as providing new product details and launch dates to consumer electronics review websites to increase brand awareness and sales. • Analyzed trends to ensure product and pricing competitiveness. • Assisted with a collaborative redesign company’s online presence which included: a complete overhaul of the company website, content creation. Show less



Northgate Innovation

• United States
• IT Services and IT Consulting

• Product Manager

  • Nov 1998 - Mar 2005

  • Led product procurement team to efficiently fulfill projects for major accounts, such as Staple, HSN, QVC, and Shop At Home Network. Develop the annual facility booking forecast, in coordination with sales and operations. • Overall product strategy, development, and manufacturing coordination for new and emerging products. In addition to estimates of potential profits, and release to production. • Department lead to manage $2.5 million in inventory and worked with vendors, such as Intel Corp, AMD Inc. & Nvidia. Performed market analysis to aid in identifying market opportunities, product transfers, pricing decisions, lead-time evaluation to ensure timely delivery and profitability. • Collaborated with departments to provide product definitions responsive to customer needs and market opportunities. Show less