Experience

Footprint Digital

• United Kingdom
• Technology, Information and Internet
• 1 - 100 Employee

• Director Of Operations, Sales and Marketing

  • Nov 2021 - Apr 2023

  Colchester, England, United Kingdom Led the vision, strategy, finance, transformation, and executional plans under the owner of this search / digital marketing agency. End to end responsibility for effectiveness and efficiency of marketing and sales, and for all aspects of the operational and service delivery sides. Increasing focus on company financials and data analysis, enabling stronger projections and planning, and improved profitability with cost efficiencies. Formed a strong partnership with the MD, as the… Show more Led the vision, strategy, finance, transformation, and executional plans under the owner of this search / digital marketing agency. End to end responsibility for effectiveness and efficiency of marketing and sales, and for all aspects of the operational and service delivery sides. Increasing focus on company financials and data analysis, enabling stronger projections and planning, and improved profitability with cost efficiencies. Formed a strong partnership with the MD, as the ‘integrator’ to the ‘visionary’. Effective leader, coach, and supporter of the management team – improving strategy, planning, processes and execution. Drove the CRM system replacement - the new system handles a wider range of activity, is easier to use, cheaper and is more widely adopted. Focused on Customer Lifetime Value, putting higher client retention rates and enhanced revenue at the heart of things. Initiatives on onboarding processes, risk handling, why clients leave, up/cross selling, and improving planning, business goal focus, reporting, customer service, and service side integration. Paid Search department turnaround – established a clear task prioritisation process, role specialisation, strategy ownership, onboarding process and future service development. Restored sales team confidence, lowered department firefighting and stress, and increased morale. Increased Business Agility - across prioritisation, planning, progressive enhancement, silo breaking, customer centric thinking. Provided and arranged training. Supported new sales leadership to drive performance. Focused on getting key data and processes in place alongside improved sales pipeline projection, enabling data driven targeted action. Planned a marketing credibility engine – efficiently reusing service delivery data to create case study production at scale, systematically targeting all verticals, business maturity, B2C and B2B, ecommerce and lead generation. Show less



Allianz Partners

• France
• Insurance
• 700 & Above Employee

• Regional Head of B2C and Digital - Asia

  • Apr 2020 - Oct 2021

  Singapore Defined, led, and executed a B2C transformation strategy for the Asia region, to accelerate revenue and operating profit, increase business resilience, and achieve scale. Drove multiple axis of transformation, including people, platforms, the MarTech stack, and product diversification. Created fully personalised training courses to upskill each B2C FTE. Introduced affiliates and affinity marketing partnerships for customer acquisition. Initiated the journey from product centricity towards… Show more Defined, led, and executed a B2C transformation strategy for the Asia region, to accelerate revenue and operating profit, increase business resilience, and achieve scale. Drove multiple axis of transformation, including people, platforms, the MarTech stack, and product diversification. Created fully personalised training courses to upskill each B2C FTE. Introduced affiliates and affinity marketing partnerships for customer acquisition. Initiated the journey from product centricity towards establishing a single customer view and growing customer lifetime values. Identified and implemented 24 levers for customer centricity. Leading the roll out of the Total Simplicity business strategy for B2C across products platforms, processes, policy wordings, customer value propositions and UX, increasing harmonisation and efficiency. Supported the development of B2C Acceleration plans in multiple countries. Led the establishment of effective counter measures to Covid pandemic hit performance and developed and activated plans to increase resilience in the B2C portfolio. As an ICAgile Certified Professional - Agility in Marketing, responsible for driving the adoption of Agile practices for Marketing in Thailand, India, Singapore, Malaysia, and Indonesia. Leading on training, the adoption of the Scrum framework/Kanban and securing increased organisational effectiveness and results through Agility. Responsible for rolling out Adobe Marketing Suite throughout the Asia region, including training, implementation, and operationalisation. Responsible for Hong Kong, India, Indonesia, Japan, Malaysia, Singapore, Sri Lanka, and Thailand B2C and B2B2C activities. Continued to support B2B2C development in the region by providing digital expertise to both the sales process and the activation of projects. Providing ongoing support for the exclusive partnerships with Standard Chartered Bank in Hong Kong, Singapore, and Indonesia.

• Regional Head of Direct and Digital Solutions, Asia Pacific

  • Nov 2016 - Apr 2020

  Singapore Developing and driving both Direct (B2C) and Digital (B2B2C) solutions across APAC. Responsible for Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, Singapore, and Thailand. Key stakeholder responsible for the rollout of all global platforms in the region, including websites, middle office, and back-office systems. Responsible for the implementation and operationalisation of the group suite of marketing tools. In total leveraging 43 websites, 4 call centres… Show more Developing and driving both Direct (B2C) and Digital (B2B2C) solutions across APAC. Responsible for Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, Singapore, and Thailand. Key stakeholder responsible for the rollout of all global platforms in the region, including websites, middle office, and back-office systems. Responsible for the implementation and operationalisation of the group suite of marketing tools. In total leveraging 43 websites, 4 call centres for distribution and mobile apps. Supported new country launches for B2C in Asia Pacific, together with new B2C products, websites, and orchestrated the marketing plans to drive performance. Responsible for the B2C planning cycle, and for hitting revenue and operating profit targets for B2C in the region. Ensuring the establishment of a comprehensive and co-ordinated Digital Marketing plans across SEO, CRO, SEM, Social Media Marketing, Email Marketing, Content Marketing, Design and Analytics. Steering B2C in collaboration with group office and the local business units. Responsible for the introduction of Allianz Assistance, Allianz Travel, Allianz Care and Allianz Auto commercial brands for B2C. Driving B2B2C development in APAC via integrating ecommerce, call centre and marketing expertise into supporting both the sales process and the activation of projects. Driving a major project for Standard Chartered Bank in Hong Kong, Singapore, and Indonesia, and for UnionPay International in Hong Kong. Maximising the returns from Bank partner marketing campaigns and leading on analysis and optimisation. Providing relationship management support across internal and external partners.

• Head of B2C Development, Asia-Pacific

  • Feb 2015 - Nov 2016

  Singapore Responsible for the introduction of B2C into multiple countries across the Asia Pacific region, together with extending the existing B2C businesses of Allianz Global Assistance. Ensuring the effective collaboration and coordination with group office, regional office, and each local business unit. Bringing expertise to the business units whilst playing a determining role in promoting the B2C direct and online distribution channels. Ensuring all facets of the B2C marketing strategies are well… Show more Responsible for the introduction of B2C into multiple countries across the Asia Pacific region, together with extending the existing B2C businesses of Allianz Global Assistance. Ensuring the effective collaboration and coordination with group office, regional office, and each local business unit. Bringing expertise to the business units whilst playing a determining role in promoting the B2C direct and online distribution channels. Ensuring all facets of the B2C marketing strategies are well identified, managed and monitored. Responsible for B2C in the Australia, China, India, Japan, Malaysia, New Zealand, Singapore, and Thailand business units. Responsible for over 30 websites, call centres distribution channels and multiple mobile apps. Led the new country B2C launch in Malaysia, and delivered new B2C websites in Singapore, China, India and Thailand. Launched new products for B2C into the markets. Creating marketing strategies and plans and driving revenue generation for B2C across both website and call centre distribution channels. Leading Digital Marketing activity and performance across SEO, SEM, Social Media Marketing, Email Marketing, A/B Testing and Conversion Rate Optimisation, Content Marketing channels, and via Design and Analytics. Ensured the corporate websites throughout the region were well maintained.



DirectAsia Insurance

• Singapore
• Insurance
• 1 - 100 Employee

• Head of Group Ecommerce and Digital Marketing

  • Sep 2011 - Feb 2015

  Singapore Responsible for all Ecommerce websites and performance, and Digital Marketing strategy, activity and performance across SEO, CRO, SEM, Social Media Marketing, Email Marketing, Content Marketing, Design and Analytics. Have successfully launched 2 new country operations, 5 new ecommerce websites and 9 new products in the Singapore, Hong Kong and Thailand markets. Responsible for driving Ecommerce performance across the group. Managed and executed integrated Digital Marketing… Show more Responsible for all Ecommerce websites and performance, and Digital Marketing strategy, activity and performance across SEO, CRO, SEM, Social Media Marketing, Email Marketing, Content Marketing, Design and Analytics. Have successfully launched 2 new country operations, 5 new ecommerce websites and 9 new products in the Singapore, Hong Kong and Thailand markets. Responsible for driving Ecommerce performance across the group. Managed and executed integrated Digital Marketing campaigns across: ● Search Engine Optimisation - SEO (technical compliance, on-page, off-page / linking, social signals, authorship, local). ● Content Marketing – leads content strategy across marketing, blogging, outreach. ● Search Engine Marketing - SEM (Google AdWords [PPC, Display, Remarketing], Yahoo Search Marketing, Facebook ads, Display Placements, MediaMind, RTB). ● Conversion Rate Optimisation - CRO (Optimizely, Google Content Experiments, KISSInsights, Clicktale, SurveyMonkey, Ethnio, Silverback, Azure). ● Analytics and Reporting (Google Analytics, Omniture SiteCatalyst). ● Social Media Marketing - SMM (Facebook, Twitter, Google+, YouTube, LinkedIn, Pinterest, Instagram, Foursquare, Forums, Flickr). ● Email Marketing (MailChimp) and Transactional Emails (Epsilon). ● Design of websites and online media (Photoshop). ● Markup (XHTML, HTML, CSS, jQuery, Responsive Design) and CMS (Kentico, WordPress). Managed digital marketing teams across Singapore, Hong Kong and Thailand. Co-ordinated online and offline marketing efforts. Managed and maximised online marketing and ecommerce for country launches and insurance product launches. Synergised marketing, IT, customer services and business activity. Show less



High Position

• United Kingdom
• Technology, Information and Internet
• 1 - 100 Employee

• Search Engine Optimization Manager

  • Nov 2009 - Sep 2011

  Colchester, United Kingdom Responsible for all search engine optimization work on a portfolio of clients across multiple vertical markets. Full process responsibility from pre-sales, site audit and technical analysis, keyword research, competitive analysis, SEO strategy and planning, through to SEO execution, evaluation and reassessment. Optimise for main search engine rankings, for vertical search such as local, product, video, image and blogs, and through social media and social bookmarking. Responsible… Show more Responsible for all search engine optimization work on a portfolio of clients across multiple vertical markets. Full process responsibility from pre-sales, site audit and technical analysis, keyword research, competitive analysis, SEO strategy and planning, through to SEO execution, evaluation and reassessment. Optimise for main search engine rankings, for vertical search such as local, product, video, image and blogs, and through social media and social bookmarking. Responsible for Corporate clients such as Virgin Wines, Hoseasons, Telegraph Wine, Inchcape Cooper BMW, Inchcape Cooper Mini, Hillarys Blinds, Wincanton Records Management, Cengage Gale / Edu, Rapid Electronics, as well as multiple SME's. ● Site Configuration Optimisation ● On Page Optimisation ● Off Page and Link Strategy ● Keyword Research ● Competitive Analysis ● Vertical Search Optimization, including video and news. ● Google Places/Google+ Local / Bing Local / Yahoo Local Optimization ● Google Product / Merchant Optimization ● Social Media Strategies ● Web Analytics ● Client and Account Management Show less



Drakefield Insurance Services

• Insurance
• 1 - 100 Employee

• Lead Web Designer and SEO

  • Feb 2008 - Nov 2009

  Basildon, United Kingdom Senior Designer at this AA Group company, a leading UK Travel Insurance provider. Responsible for all design work, including more than a dozen Transactional Websites, animated Advertising Banners, Brochure covers, Email Newsletters, etc. Implemented SEO strategy on company websites which operate in a highly competitive industry. Responsible for six company owned travel insurance websites, and a further six 'white-label' websites, such as Tesco, Lloyds TSB, uSwitch, GoCompare… Show more Senior Designer at this AA Group company, a leading UK Travel Insurance provider. Responsible for all design work, including more than a dozen Transactional Websites, animated Advertising Banners, Brochure covers, Email Newsletters, etc. Implemented SEO strategy on company websites which operate in a highly competitive industry. Responsible for six company owned travel insurance websites, and a further six 'white-label' websites, such as Tesco, Lloyds TSB, uSwitch, GoCompare, MoneyExpert and the Insurance.co.uk travel insurance comparison websites. Show less



De Facto Software

• United Kingdom
• Software Development
• 1 - 100 Employee

• Design, SEO and Marketing Manager

  • Mar 2003 - Feb 2008

  Ipswich, United Kingdom Responsible for all Online and Offline Marketing Activities at this leading UK ERP Software House, focused on SEO - Search Engine Optimisation, PPC - Pay Per Click, Content, Emails, News Releases, Web Analytics, Linking Strategy. Responsible for all Design Work, including Corporate Websites, Datasheets, Window Signage, Posters, Print Ads.



Sterling Lexicon

• United States
• Human Resources Services
• 100 - 200 Employee

• Senior Web Designer

  • Dec 2002 - Feb 2003

  London, United Kingdom Responsible for all Web Design work at Europe's leading Executive Relocation Services company. Worked on two Websites, one a major international network site, the other the new Corporate website.



Chotrul SEO and Web Design

• United Kingdom
• Design Services

• Freelance SEO / Design

  • Apr 2002 - Dec 2002

  Colchester, United Kingdom Worked on a number of Web-based Projects, Logo and Business Card designs.



Com-Line Systems Sdn Bhd

• IT Services and IT Consulting
• 1 - 100 Employee

• Design Consultant

  • Aug 2000 - Mar 2002

  Kuala Lumpur, Malaysia Initiated and established the company-wide use of design standards for all interfaces, print materials and websites. Designed numerous e-commerce sites, websites, and online applications. All websites designed with SEO and usability as guiding principles.



Asia121

• Germany
• Food and Beverage Services

• Design Architect

  • Jun 2000 - Aug 2000

  Singapore Consultant Design Architect at this leading Singaporean / Malaysian Technology Innovator. Designed and developed the Interface to a Internet Profiling and Personalization System.



iXL

• United States
• Graphic Design

• Senior Designer

  • Jan 2000 - Jun 2000

  London, United Kingdom Was Creative lead on the multi-million pound Xerox account. Produced a number of other Website designs - including the original NHS Direct website and Flash work.



MCSB Systems

• Malaysia
• IT Services and IT Consulting
• 1 - 100 Employee

• Design and Multimedia Architect

  • Sep 1997 - Dec 1999

  Kuala Lumpur, Malaysia Head of New Media Design for a major Information Technology company in Malaysia, producing a large number of Multimedia Corporate Presentations. Designed and developed many Corporate and other Web sites, an Interactive Multimedia Tutorial for a Regional Helpdesk, and a variety of Web and CD-ROM based pieces.



Inmarsat / Islington, Hackney and Tower Hamlets Adult Education Institute

• Tai Chi / Meditation Teacher

  • Apr 1994 - Aug 1997

  Islington, Hackney and Tower Hamlets Taught Tai Chi to staff at Inmarsat - Mobile Satellite Services corporation. Planned, developed and executed the Curriculum for Tai Chi Chuan and Meditation in three Adult Education Colleges - Islington, Hackney and Tower Hamlets. Planned, developed and led private Tai Chi and Meditation Retreats.



Royal London Hospital

• United Kingdom
• Medical Practices
• 1 - 100 Employee

• Registered General Nurse

  • Mar 1990 - Mar 1994

  London, United Kingdom Experience across all specialities, including Medical, Surgical, Paediatrics, Care of the Elderly, SCBU (Special Care Baby Unit), HDU (High Dependency Unit), Theatres, A & E (Accident and Emergency), Orthopaedics, Psychiatric and Oncology wards.