Experience

Criterion Drinks

• Ireland
• Beverage Manufacturing
• 1 - 100 Employee

• Director

  • Apr 2021 - Present

  Representing great drinks brands. Bespoke sales/marketing for drinks brands within the island of Ireland. - Brand Strategy - Direct Sales - Market Access - Drinks Development - Marketing - Digital - Events - Brand Advocacy - Brand Ambassadors - Merchandising Representing great drinks brands. Bespoke sales/marketing for drinks brands within the island of Ireland. - Brand Strategy - Direct Sales - Market Access - Drinks Development - Marketing - Digital - Events - Brand Advocacy - Brand Ambassadors - Merchandising



Hey Chick!

• Hospitality
• 1 - 100 Employee

• Co Founder/Director

  • Mar 2021 - Present



Mark G Craig Brand Consultancy

• Belfast, Northern Ireland, United Kingdom

• Social media, marketing and brand consultant

  • Jan 2020 - Present

  Social media, marketing and brand consultant, specialising in premium spirits, craft beer and hospitality brands. Helping companies maximise their digital footprint, clarify their brand positioning and adapt to an ever changing environment. Social media, marketing and brand consultant, specialising in premium spirits, craft beer and hospitality brands. Helping companies maximise their digital footprint, clarify their brand positioning and adapt to an ever changing environment.



Halewood Wines & Spirits

• United Kingdom
• Beverage Manufacturing
• 100 - 200 Employee

• Trade Marketing and Events Manager - Ireland

  • Jul 2019 - Aug 2020

  Developing and implementing strategic brand strategies for the Island of Ireland. Responsible for the marketing function across the licensed on-trade, events and sponsorships. Developing and implementing strategic brand strategies for the Island of Ireland. Responsible for the marketing function across the licensed on-trade, events and sponsorships.



Bachus Group

• United Kingdom
• Hospitality
• 1 - 100 Employee

• Head Of Marketing

  • Feb 2019 - Jul 2019

  Responsible for the overall marketing and brand strategy for a group of Belfast's most iconic bars. Building and developing brands, managing a team of venue marketing managers to grow business. Responsible for the overall marketing and brand strategy for a group of Belfast's most iconic bars. Building and developing brands, managing a team of venue marketing managers to grow business.



Proximo Spirits UK

• United Kingdom
• Beverage Manufacturing
• 1 - 100 Employee

• Business Development Executive

  • Jan 2016 - Feb 2019

  Business Development Executive, Northern Ireland. Brand Development, Sales, Marketing, Events. Helping build brands within the on-trade. Portfolio includes; Bushmills Irish Whiskey Range, Jose Cuervo Tequila, Kraken Rum, Boodles Gin, Tincup Colorado Whiskey, 1800 super premium Tequila. Business Development Executive, Northern Ireland. Brand Development, Sales, Marketing, Events. Helping build brands within the on-trade. Portfolio includes; Bushmills Irish Whiskey Range, Jose Cuervo Tequila, Kraken Rum, Boodles Gin, Tincup Colorado Whiskey, 1800 super premium Tequila.



Kreate

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Brand Ambassador - Bushmills Irish Whiskey

  • Jul 2015 - Jan 2016

  Brand Ambassador for the on trade for Bushmills Irish Whiskey (Proximo spirits) Brand Ambassador for the on trade for Bushmills Irish Whiskey (Proximo spirits)



Contract People (Now PRL Sales)

• Ireland
• Outsourcing and Offshoring Consulting
• 1 - 100 Employee

• brand ambassador/ sales and promotions

  • Mar 2015 - Jul 2015

  Promotions, events and brand ambassador role for various campaigns and clients including Guinness Brewers project, Smirnoff. Promotions, events and brand ambassador role for various campaigns and clients including Guinness Brewers project, Smirnoff.



Yellow Door

• Belfast, United Kingdom

• Corporate Catering Sales and Marketing

  • Apr 2014 - Apr 2015

  Working within a rapidly expanding hospitality and catering business across five venues. Aiming to boost sales of corporate catering trade, increase brand awareness and consolidate overall brand message. Working within a rapidly expanding hospitality and catering business across five venues. Aiming to boost sales of corporate catering trade, increase brand awareness and consolidate overall brand message.



People Power NI

• Sales, promotions and events assistant

  • Oct 2013 - Apr 2014

  Sales, Promotions and events for a diverse number of clients across NI. Sales, Promotions and events for a diverse number of clients across NI.



Belfast Telegraph

• United Kingdom
• Newspaper Publishing
• 1 - 100 Employee

• Digital Ad Operations Co-ordinator

  • May 2013 - Nov 2013

  Working with Independent Media group based in Belfast, I co-ordinate digital advertising campaigns, both on the company's own sites, as well as the newly launched Belfast Telegraph Digital Networks. Working with the Visual Script team as well as denver based Ad Taxi, I am responsible for the implementation, control, and assessment of live client campaigns. Working with Independent Media group based in Belfast, I co-ordinate digital advertising campaigns, both on the company's own sites, as well as the newly launched Belfast Telegraph Digital Networks. Working with the Visual Script team as well as denver based Ad Taxi, I am responsible for the implementation, control, and assessment of live client campaigns.



Yellow Door

• Hospitality and Events

  • Jan 2013 - May 2013

  Based within the Yellow Door Restaurant, Ulster Museum, I was responsible for everyday service, as well as a strong focus on Weddings and Events, across various locations. Based within the Yellow Door Restaurant, Ulster Museum, I was responsible for everyday service, as well as a strong focus on Weddings and Events, across various locations.



Craig's

• Marketing Assistant

  • 2011 - 2013

  Applying my Business/Marketing academic background to the processes of a local engineering/environmental distribution SME. Strong focus was placed on entering new markets across Europe with Fuel Polishing systems with success in Czech Republic, Poland and the Netherlands. Applying my Business/Marketing academic background to the processes of a local engineering/environmental distribution SME. Strong focus was placed on entering new markets across Europe with Fuel Polishing systems with success in Czech Republic, Poland and the Netherlands.