Director of Wholesale

• Jul 2019 - Present

West Coast Visual Merchandiser & Trainer

• Apr 2018 - Jul 2019

Responsible for the visual merchandising and training needs of national accounts for two watch brands in the Swatch Group covering the western half of the United States. The primary focus of my role is to implement the visual merchandising standards of both brands by working with national accounts and providing support with store visits, updating in-store graphics, developing custom art work and installations (on ad-hoc basis) which increase brand awareness and elevate brand perception. In partnership with nationals I collaborate on the local level to develop, design, plan, and execute product knowledge trainings resulting in positive development of sales teams and achieving superior sales results. (including independents as needed) Show less

Creative Marketing Specialist

• Jan 2017 - Apr 2018

Responsible for managing all marketing, PR, and media planning. Act as creative lead for marketing collateral, advertisements, and select media placements. In house graphic designer, stylist, photo retoucher, and window stylist. Digital marketing manager responsible for setting social and digital KPI’s; provide analysis and optimization of digital campaigns to achieve company objectives including design, deployment, and tracking of email marketing campaigns. Responsible for managing all marketing, PR, and media planning. Act as creative lead for marketing collateral, advertisements, and select media placements. In house graphic designer, stylist, photo retoucher, and window stylist. Digital marketing manager responsible for setting social and digital KPI’s; provide analysis and optimization of digital campaigns to achieve company objectives including design, deployment, and tracking of email marketing campaigns.

Visual Communications Intern

• Jun 2015 - Aug 2015

Supported the Global Visual Communications team with daily operational and creative tasks. Managed the global retail visual calendar, managed and distributed retail fixture programs, liaised with creative services for retail visual needs, placed orders and followed up with vendors for national retail graphic orders, Duratran orders, and installations. Assisted with reporting, color corrections, photo shoots, and floor plan updates as needed. Supported the Global Visual Communications team with daily operational and creative tasks. Managed the global retail visual calendar, managed and distributed retail fixture programs, liaised with creative services for retail visual needs, placed orders and followed up with vendors for national retail graphic orders, Duratran orders, and installations. Assisted with reporting, color corrections, photo shoots, and floor plan updates as needed.

Flagship Store Manager

• Sep 2013 - Sep 2014

Represent and manage Christofle brand in image-focused market by showcasing luxury silver products through visual design and merchandising as well as driving business to meet company objectives. Represent and manage Christofle brand in image-focused market by showcasing luxury silver products through visual design and merchandising as well as driving business to meet company objectives.

Luxury Brand Store Manager ♦ Fine Jewelry & Leather Goods ♦ Merchandising Strategy & Planning

• Jun 2011 - Sep 2013

With a heritage of timeless elegance, luxury and innovation, DIOR designs and retails ready-to-wear, leather goods, fashion accessories, footwear, jewelry, timepieces, fragrance, make-up, and skincare products while also maintaining its tradition as a creator of recognized haute-couture.In 2011, I brought my strong background in high end luxury retail to manage various departments within Dior Beverly Hills from Fine Jewelry to Watches, and most recently, Leather Goods, with emphasis on curating and developing the exotic and special leather business for Dior's new Flagship location on Rodeo Drive.After being handpicked to manage the Leather Goods Department in 2012, I quickly excelled, and was recognized in this new niche for my ability to come in and deliver exceptional sales results, strong communication of trends and business analysis to the buying team, and high quality staff training.I enjoy developing new perspectives, creating new and different solutions, and helping clients with different personalities to express themselves in terms of the brand. By engaging with clients on an artistic and emotional level, really developing a genuine rapport, I have grown a loyal clientele following.► Selected Accomplishments:✥ Quoted in the media, and extensively involved in unveiling Dior's spectacularly renovated Beverly Hills US flagship boutique on Rodeo Drive to the public✥ Completed The Swiss Experience specialty watch certification in Geneva✥ Selected to participate in Leather Goods Expert Stellar Seminar in Paris, France and Florence, ItalyFor a detailed list of accomplishments, please request my resume. Show less

Manager - Leather goods

• 2011 - 2013

Luxury Brand Store Manager ♦ International Business Expansion ♦ Brand Perception ♦ Team Development

• 2005 - 2011

David Yurman is an American phenomenon in the world of fine jewelry and watches, whose signature silver and gold designs, diamonds, pearls and gemstones, and Swiss-crafted timepieces are renowned for capturing the essence of relaxed American luxury.Recognized for management performance beyond the scope of expectations at the Forum Shops at Caesars, I was selected to take over the reins at the Beverly Hills David Yurman store. In this role I improved staff morale and largely outperformed corporate expectations, resulting in the Executive Team to identifying this formerly struggling location as a market to invest a Flagship location. I was also requested to continue training and development of staff. A sales associate I hired, coached, and mentored to a high level of house responsibility at DY Beverly Hills, was subsequently promoted as a Sales Specialist to another luxury retailer's Flagship location on Rodeo Drive.Collaborating with Public Relations, talent management agencies, and stylists, I played a key role in putting together highly visible editorial and product-driven celebrity images, generating incremental sales and elevating brand perception.► Selected Accomplishments:✥ Led store turn-around, facilitating double-digit increases despite economic downturn, resulting in a 2500 square foot expansion✥ Selected to train the International Expansion Team, and direct successful opening of first European, Paris location✥ Created a unique Business Gifting experience for client's annual top sellers event that resulted in $500K in sales of co-branded jewelry over 3 yearsFor a detailed list of accomplishments, please request my resume. Show less

Luxury Brand Sales Professional ♦ High Fashion Merchandising ♦ Strategic Public Relations

• 2002 - 2005

I came on board David Yurman back in 2002 as a Sales Professional at their South Coast Plaza location. There I developed a loyal client-base, executed special event ideas, public relations strategies, and achieved sales goals consistently.In 2005, I was promoted to Assistant Manager of David Yurman at the Forum Shops at Caesars, where I trained and developed a dynamic sales team of 8 to consistently achieve multi-million dollar sales goals.I was known for my ability to foster a culture of teamwork and respect from the front to the back of the house. I strove to represent brand image within the store and in the community, partnering with community organizations to create one-of-a-kind events and opportunities, the positive effects of which rippled through the store and the brand for years.For a detailed list of accomplishments, please request my resume.► Previous Experience Includes:Ralph Lauren, Guess?, Disneyland Theme Park Operations Show less