Mark Fells
Founder at Zebra Associates- Claim this Profile
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Topline Score
Bio
David Murdin
Mark is a rewarding person to work with. He brings extensive marketing knowledge coupled with deep digital expertise - so if you need the technical knowledge, he's probably got it. But it's his style of engagement & leadership I admire most. He takes complex information and conveys it to his audience in a simple, engaging way that makes people feel better for the experience. He's also managed to retain a grounded perspective on life and uses this to guide what he does, the decisions he makes and how he communicates them; a refreshing alternative to the barrage of business-lingo you get from many in his field of expertise. A class act and fine fellow to boot.
Martin Chillcott FIDM
Mark knows more about developing brand strategy than just about anyone I know. He has a great ability to generate real insight into customers and translate that into a strategic vision AND what needs to be done across the Marketing mix. Prepared to challenge conventional thinking and also accept ideas from wherever they come. Great to work with.
David Murdin
Mark is a rewarding person to work with. He brings extensive marketing knowledge coupled with deep digital expertise - so if you need the technical knowledge, he's probably got it. But it's his style of engagement & leadership I admire most. He takes complex information and conveys it to his audience in a simple, engaging way that makes people feel better for the experience. He's also managed to retain a grounded perspective on life and uses this to guide what he does, the decisions he makes and how he communicates them; a refreshing alternative to the barrage of business-lingo you get from many in his field of expertise. A class act and fine fellow to boot.
Martin Chillcott FIDM
Mark knows more about developing brand strategy than just about anyone I know. He has a great ability to generate real insight into customers and translate that into a strategic vision AND what needs to be done across the Marketing mix. Prepared to challenge conventional thinking and also accept ideas from wherever they come. Great to work with.
David Murdin
Mark is a rewarding person to work with. He brings extensive marketing knowledge coupled with deep digital expertise - so if you need the technical knowledge, he's probably got it. But it's his style of engagement & leadership I admire most. He takes complex information and conveys it to his audience in a simple, engaging way that makes people feel better for the experience. He's also managed to retain a grounded perspective on life and uses this to guide what he does, the decisions he makes and how he communicates them; a refreshing alternative to the barrage of business-lingo you get from many in his field of expertise. A class act and fine fellow to boot.
Martin Chillcott FIDM
Mark knows more about developing brand strategy than just about anyone I know. He has a great ability to generate real insight into customers and translate that into a strategic vision AND what needs to be done across the Marketing mix. Prepared to challenge conventional thinking and also accept ideas from wherever they come. Great to work with.
David Murdin
Mark is a rewarding person to work with. He brings extensive marketing knowledge coupled with deep digital expertise - so if you need the technical knowledge, he's probably got it. But it's his style of engagement & leadership I admire most. He takes complex information and conveys it to his audience in a simple, engaging way that makes people feel better for the experience. He's also managed to retain a grounded perspective on life and uses this to guide what he does, the decisions he makes and how he communicates them; a refreshing alternative to the barrage of business-lingo you get from many in his field of expertise. A class act and fine fellow to boot.
Martin Chillcott FIDM
Mark knows more about developing brand strategy than just about anyone I know. He has a great ability to generate real insight into customers and translate that into a strategic vision AND what needs to be done across the Marketing mix. Prepared to challenge conventional thinking and also accept ideas from wherever they come. Great to work with.
Experience
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Zebra Associates
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United Kingdom
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Business Consulting and Services
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1 - 100 Employee
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Founder
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Oct 2019 - Present
We work with ambitious leaders and teams, to build businesses fit for their future We work with ambitious leaders and teams, to build businesses fit for their future
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Independent Consultant
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Feb 2019 - Present
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Whitbread
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United Kingdom
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Hospitality
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700 & Above Employee
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Chief Customer Officer
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Dec 2016 - Oct 2018
Chief Customer Officer for Premier Inn & Restaurants
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Chief Marketing Officer
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Jan 2015 - Dec 2016
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Director of Digital Premier Inn
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Oct 2012 - Dec 2014
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Marketing Director Premier Inn
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Nov 2011 - Nov 2012
Its my role to get as many people to love Premier Inn as possible, and think of us first when they need a hotel
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lastminute.com
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Switzerland
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Travel Arrangements
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700 & Above Employee
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UK & Ireland Marketing Director
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Apr 2009 - Sep 2011
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Hubbub
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United Kingdom
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Environmental Services
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1 - 100 Employee
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Non Exec Advisor
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Jan 2009 - Aug 2011
We all need smarter and sharper ideas. Hubbub is a licensed internet application that harnesses this global creative phenomenon and gives organisations access to this invaluable world of innovation and insight. Learn more at www.togetherhubbub.com We all need smarter and sharper ideas. Hubbub is a licensed internet application that harnesses this global creative phenomenon and gives organisations access to this invaluable world of innovation and insight. Learn more at www.togetherhubbub.com
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BGL Ltd
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Financial Services
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1 - 100 Employee
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Marketing Director
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Mar 2007 - Sep 2008
2nd Biggest personal insurance business in the UK. 63% rise in profits, brand awareness up 8%, costs down 10% 2nd Biggest personal insurance business in the UK. 63% rise in profits, brand awareness up 8%, costs down 10%
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Tussauds Group
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United States
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Facilities Services
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Head Of Marketing
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Aug 2005 - Mar 2007
Relaunched the Alton Towers resort, drove 10% increase in EBITDA, drove web sales from 8%- 43%, and built group segmentation approach. Relaunched the Alton Towers resort, drove 10% increase in EBITDA, drove web sales from 8%- 43%, and built group segmentation approach.
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Unwined
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United States
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1 - 100 Employee
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Managing Director
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May 2003 - Aug 2006
MD of a completely new concept in wine retailing. From concept to fully operational ,break even business, in 12 months. MD of a completely new concept in wine retailing. From concept to fully operational ,break even business, in 12 months.
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Thomas Cook Group
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United Kingdom
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1 - 100 Employee
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Head Of Brand Strategy
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Jan 2000 - May 2003
Global relaunch of travel's oldest and largest brand Global relaunch of travel's oldest and largest brand
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Head of Marketing
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1997 - 2000
Took Blossom Hill to number 1 wine brand in the UK Took Blossom Hill to number 1 wine brand in the UK
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Education
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2016 - 2016
Harvard Business School Executive Education
Advanced Management Program -
2001 - 2002
Wine and Spirit Education Trust (WSET)
Diploma, WSET Diploma -
1992 - 1993
Chartered Institute of Marketing
Diploma, DipM -
1987 - 1991
Teesside University
Ba(Hons), Marketing
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