Erin Wilson

Account Director at Benchworks
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Contact Information
Location
Arlington, Virginia, United States, US

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Account Director
      • 2016 - Present

    • Senior Account Executive
      • 2015 - 2016

    • Account Executive
      • 2013 - 2015

    • Senior Project Manager
      • 2011 - 2013

      Benchworks Inc. Promoted to Senior Project Manager (2011–Present) Promoted to Project Manager (2010–2011) Started as Mediator (2010) Started in a contract position as a “Mediator” – monitoring expert speakers who were hired by pharma companies – and then expanded into management of progressively challenging projects for print and digital media. CURRENT POSITION  Mastered a very steep learning curve with no lag time. Consistently succeeded in every new situation.  Adapted… Show more Promoted to Senior Project Manager (2011–Present) Promoted to Project Manager (2010–2011) Started as Mediator (2010) Started in a contract position as a “Mediator” – monitoring expert speakers who were hired by pharma companies – and then expanded into management of progressively challenging projects for print and digital media. CURRENT POSITION  Mastered a very steep learning curve with no lag time. Consistently succeeded in every new situation.  Adapted to fast business tempo, demanding clients, and extensive travel throughout Mid-Atlantic States.  Currently managing teams of up to 15 employees and contractors – consisting of project managers, graphic and digital designers, medical writers, copywriters, editors, and various vendors. CURRENT PROJECTS  Development of “augmented reality” marketing collateral – creations, staging, and approvals.  Repackaging of virtual KOL program – fully customized – for use in new markets. HIGHLIGHTS  Quickly “brought order out of chaos” by redesigning internal processes that solved continual late-delivery and missed deadlines.  Turned around major account, which had chronic problems with late delivery and miscommunications. Strengthened the client relationship, which led to a 30% increase in new business. CLIENT ACCOUNT MANAGEMENT  Optimized execution by nailing down objectives and presenting unambiguous expectations to staff.  Became so embedded in each customer’s internal operations that clients requested guidance regarding their own internal information processing. Analyzed extremely complex – and often conflicting – client guidelines for medical and legal reviews. PROJECT MANAGEMENT AND INTERNAL ADMINISTRATION  Strengthened physical and information-security on all assets used in virtual KOL program. Facilitated development of website and migration to cloud-computing solution.  Controlled costs, analyzed profitability, and continually monitored P&L for compliance with budget plan.

    • United States
    • Wholesale
    • 1 - 100 Employee
    • Marketing Specialist
      • 2008 - 2009

      Easton, MD Managed the art department, supported accounts, and stayed within marketing budget for point-of-sale displays (PoS), print collateral, and ads. Coordinated marketing activities and collaborated closely with bars and restaurants. Set the optimal routing assignments and analyzed effectiveness of competitor’s advertising and promotional events.

    • Account Executive
      • 2006 - 2008

      Quickly transitioned from the restaurant business to advertising sales for radio and Internet media. Started with a local station in MD and rapidly progressed up to a larger territory in VA. Continually improved personal selling skills, and produced sales presentations and marketing collateral. COX RADIO, Richmond, VA (2007–2008), Account Executive for larger region:  Recognized as a top seller for internet revenue for four consecutive months.  Built mutually beneficial… Show more Quickly transitioned from the restaurant business to advertising sales for radio and Internet media. Started with a local station in MD and rapidly progressed up to a larger territory in VA. Continually improved personal selling skills, and produced sales presentations and marketing collateral. COX RADIO, Richmond, VA (2007–2008), Account Executive for larger region:  Recognized as a top seller for internet revenue for four consecutive months.  Built mutually beneficial relationships with local businesses and individuals. EMPIRE BROADCASTING, Easton, MD (2006–2007), Account Executive for local station:  Recognized by top management for winning breakthrough sales from “unsellable” accounts.  Exceeded revenue goals by attracting new clients and expanding sales to existing ones. Developed loyal client relationships via meticulous and highly organized follow-up.  Managed all aspects of assigned accounts including sales, customer service, and communications. Show less

    • United States
    • Spectator Sports
    • Restaurant Manager
      • 2005 - 2006

      Led 12-person team and managed operations including inventory, purchasing, and logistics. Continually improved quality, customer service, and staff performance. Excelled at conflict resolution, problem solving, and prioritization of urgent, simultaneous tasks. Coordinated all aspects of big events. Contributed a key role during implementation of a new inventory control system that reduced staff time.

Education

  • James Madison University - College of Business
    Bachelor of Business Administration (BBA), Marketing
    2001 - 2005

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