Experience

Sipcon Instrument Industries

• Head Exports

  • Jun 2018 - Present

  End to end management of global exports from generating leads, sending quotations, converting them, dispatching the orders and post sales follow-up and client relationship building. - Generating Leads through digital marketing channels like email marketing Linked-in marketing, SEO.- Ensuring that quotes are sent within 24 hours of receiving the enquiry.- Preparing compliance reports by coordinating with the technical team.- Enquiry follow up with prospects through calling and email.- Checking Air/Sea Freight, Courier charges calculations are done right before they are quoted to the client.- Checking PIs, Invoices, Packing Lists, C/O, Non-DG declaration, Annexure A etc are made correctly.- Coordination with CHA for custom clearance of goods e.g, checklists approval, providing required documents etc.- Ensuring all export certificates like FSC, RCMC EEPC etc are renewed on time- Coordinating with accounts to ensure export entries are correctly made in the books and documentations like Shipping Bills, AWBs, B/L are in order.- Checking LC’s sent by clients are in order and communicating if any amendments are required.- Coordinating with CE testing labs for providing them the required documents like IFUs, GA drawings, Circuit drawings, BOMs etc for new products registration and renewal/auditing of existing products.- Post sales follow-up with existing clients to get their feedback and coordination with technical team for installation if required.- Handling customer complaints and coordinating online troubleshooting and resolution operations.- Booking overseas exhibitions, sending material and personnel, overall handling of the exhibition.- Evaluating Dealer request forms and preparing dealer contracts.- Overseeing preparation of marketing collaterals, website updations etc.



Softdata infotech

• Digital Marketing Manager

  • May 2016 - Jun 2018

  Strategic -Performing detailed desktop research of organizations category, and competitors across multiple markets.- Identifying opportunities for the organization to use digital technology to enhance their overall marketing mix: product, price, place, or promotion.-Developing overall marketing strategy of the organization -Researching products, services and current strategies to identify new opportunities-Analyzing web traffic metrics and suggest solutions to boost web presence-Liaising with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency-Identifying different stages of consumer decision process and factors influencing each stage.Deliverables- Lead Generation through digital and traditional channels- Brand Management & Marketing Communications- Content Planning- Keeping track of key KPIs for improving performance- Marketing Collaterals like Brochures, Case Studies, Blogs etcTeam management-On-page and Off-page SEO-Content ideas for Case Studies, Articles, Presentations-PPC campaigns, Display ads-Email marketing, Social media marketing-Graphic designing for e-flyers and infographic



Harness Overseas Pvt. Ltd.

• Computers and Electronics Manufacturing
• 1 - 100 Employee

• Digital Marketing Manager

  • Nov 2014 - Apr 2016

  - New Lead Generation through Digital and Traditional Channel- Exhibitions and Trade Shows Management- Media Planning- Lead Nurturing and Conversion- Social media and content Marketing- On Page and Off Page Search Engine Optimization- Exhibitions participation management- four/year- Graphic designing for exhibition stalls, magazine adverts and flyers- Creating editorial content for magazines- SEM, Display advertisement, Web Analytics - New Lead Generation through Digital and Traditional Channel- Exhibitions and Trade Shows Management- Media Planning- Lead Nurturing and Conversion- Social media and content Marketing- On Page and Off Page Search Engine Optimization- Exhibitions participation management- four/year- Graphic designing for exhibition stalls, magazine adverts and flyers- Creating editorial content for magazines- SEM, Display advertisement, Web Analytics



Medimeas Instruments

• India
• Medical Device
• 1 - 100 Employee

• Manager Business Promotion

  • Feb 2011 - Aug 2014

  Manager Business Promotion (International Marketing)-New Leads Generation: Increased overseas leads from 0 to 30/month in 6 months-Increased the export leads conversion from 0 to 2% in 6 months-E-marketing: Launched several e-marketing campaigns that led to tenfold increase in visitors on website-Competition Analysis: Analysed competition to drive changes in product and website-Web Analytics: Daily monitored KPIs to improve lead acquisition -Product Catalogue, Brochures, Price Lists: Preparation, Printing and Distribution-B2B portals accounts management-Supervised SEO and PPC operations



Bharat Aluminium Company Limited

• India
• Mining
• 400 - 500 Employee

• Associate Manager

  • Jul 2004 - Jan 2008