Experience

International Association of Skateboard Companies

• United States
• International Trade and Development
• 1 - 100 Employee

• Executive Director

  • Jan 2019 - Present

  Non-profit organization whose mission is preserving skate culture while celebrating history and promoting the growth of skateboarding Executive Director • Lead and manage 2020 transition from International Association of Skateboard Companies (IASC) to Go Skateboarding Foundation • Develop and promote Go Skateboarding Day each year, including creating new central online database of events, website, and all marketing collateral • Work with international promoters for ongoing growth and documentation • Executive Producer of Skateboarding Hall of Fame Ceremony, including creating new processes, improving transparency, integrity, and implementing five-year-plan • Manage all aspects of establishing new Board of Directors, org structure, and fundraising going forward Show less



High Speed Productions (Thrasher Magazine)

• San Francisco, CA

• Production Manager, Live Music Events (Contractor)

  • Jan 2011 - Present

  Skateboarding and lifestyle magazine Production Manager, Live Music Events (Contractor) • Production and Tour Manager Thrasher’s SKATE ROCK tours; past events throughout U.S. and South Africa, including developing strategy, booking, logistics, budgeting, managing production and tours • Production Manager for Thrasher x Converse (2013-2015) / Thrasher x Vans (2018-2020) Death Match Austin and Death Match NYC. Multiple day festival, including multiple stages and live entertainment, skateboarding Show less



USA Skateboarding

• United States
• Spectator Sports
• 1 - 100 Employee

• Men's Team Manager

  • Jan 2019 - Jun 2020

  National Governing Body for Skateboarding in the USA•Managed communications with USA Men’s National Skateboarding Team regarding all aspect of the journey to Tokyo 2020.•Developed, coached, and led skaters through the first-ever skateboarding Olympic Qualifiers.•Scheduled and coordinated all travel, event entry and logistics for all team riders and American skaters.•Created content for social media and implemented general social media marketing plans with team.

• Founding Secretary / Independent Member, Board of Directors

  • Jan 2004 - May 2019

  • Board Member of the National Governing Body of Skateboarding in the United States from inception in 2003 through recognition by the International Olympic Committee and the USOC as in June 2018.



The Observatory OC

• Santa Ana, CA

• Assistant General Manager

  • Dec 2015 - Dec 2018

  Live music venue featuring rock, alternative, hip-hop, jazz and blues. •Responsible for the management and execution of 700+ events, per year, including eight music festivals that attract between 10,000-42,000 attendees, per event. •Develop and execute marketing strategy for venue and events to create awareness, drive ticket sales and the sale of sponsorship packages. •Monitor ticket and sponsorship sales and optimize marketing plan to ensure event goals are met. •Manage team of twelve direct reports, including box office, ticketing, maintenance and customer service. •Maintain relationships with local government entities to foster goodwill and responsible corporate citizenship. •Lead and execute strategic changes in venue policy to improve business efficiency and reduce operating costs. •Manage logistics and infrastructure for all company festivals •Co-produce all company festivals Show less



Sole Technology

• United States
• Retail Apparel and Fashion
• 100 - 200 Employee

• Events Manager (Contractor)

  • Jan 2011 - Sep 2016

  Globally recognized leader in authentic action sports footwear and apparel that is available in more than 70 countries and is one of the largest private action sports companies in the world.•Develop and produce domestic and international events from strategic planning to top-to-bottom execution.•Produce Wild in the Streets events in the U.S., Canada, and Mexico for the last six years.•Strategized and executed video premieres for Emerica MADE Chapter 1 and MADE Chapter 2.•Planned and executed Emerica x Lakai Stay Flared Tour 2015 and ThirtyTwo Day events. Show less

• Events Marketing Manager

  • Jan 2005 - May 2011

  •Led a team of six direct reports to manage and execute a yearly calendar of 200+ consumer action sports events and tradeshows for etnies, éS, Emerica, Altamont and ThirtyTwo. •Developed yearly marketing plans for each brand and administered an annual promotional budget of $3.5 million. •Identified relevant opportunities to promote products that ensured a maximum return on each brand’s investment. •Negotiated and secured key sponsorships with companies including: Boost Mobile, Red Bull, Monster Energy, TransWorld SKATEboarding and Skullcandy for key industry events such as the Maloof Money Cup, éS Game of SKATE, etnies Goofy vs. Regular and Emerica Wild in the Streets.•Produced promotional kits for 150+ US retailers, as well as for global distributors in Asia, Europe, South America, Canada and Australia. •Negotiated a partnership Fuel TV to promote and broadcast events. •Collaborated with all lines of business to establish goals and metrics for success.•Developed and executed etnies Goofy vs. Regular, a three day competition, including new team contest format. Contest started with skateboarding and was expanded to surfing and snowboarding due to its success. •Developed and executed Emerica Wild in the Streets, a yearly international skateboarding event that attracts 8,000+ participants.•Worked closely with top professional skateboarders to secure support and event participation.•Incorporated special causes and scholarships into promotional packages to foster community outreach and support philanthropic strategy.•Mentored and motivated junior staff to perform to the peak of their abilities. Show less

• Marketing Manager, éS & Emerica

  • May 2001 - Jan 2005

  •Managed and executed all facets of marketing for the éS and Emerica brands. •Developed and managed retail and distributor relationships and rider relations. •Managed operations, budget management and all phases of annual marketing plans. •Initiated all aspects for the éS Game of SKATE, which started as a grass roots marketing campaign, and grew into a worldwide event, which included 15,000+ participants.•Demonstrated leadership capabilities in conducting both domestic and international skateboarding tours.•Negotiated terms of rider contracts and managed relationships with team. Show less



Honey Brand Co

• Seal Beach, CA

• Brand Marketing Manager

  • Nov 2014 - Jan 2016

  •Led strategic direction and execution for new brand launched December 2014, which grew to $4.1 million in sales within eleven months. •Developed and executed marketing strategy to support launch and drive adoption of brand to skateboard community. •Created media plan and executed digital and print buys. •Managed creation of video and photography content for digital marketing channels. •Leveraged relationships with skateboarding community to schedule demos, skate tours and special events to promote brand. •Oversaw development of apparel and accessories, from concept through production. •Managed customer service and inside sales team to ensure established service goals were met. Show less



World Skateboarding

• Spectator Sports

• Director of Skateboarding (Contractor)

  • Jan 2010 - Dec 2015

  Hosts world-class skateboarding events globally with a commitment to help stimulate local economies through tourism and support youth development, especially those in underserved or impoverished communities, by hosting skate clinics, demos and pro tours. •Developed strategic marketing plans that promoted seven global competitive skateboarding events. •Produced global TV broadcasts and webcasts that reached 600,000 viewers, spanning 50 countries. •Assisted the product development team in creating new products and enhancing the existing line of merchandise, to drive sales. •Developed media strategy to promote events through TV, print and digital magazine advertisements. •Partnered with broadcasters and local retailers to design and distribute promotional posters and point of purchase materials. •Solicited world class skateboarders to participate in the events and negotiated the terms for their appearance. •Organized regional contests and incentive programs to build brand awareness and drive interest in the events. •Supervised the design and build of three permanent skate parks. •Developed and negotiated creative partnerships with event sponsors, including: etnies, Vans, Monster Energy, Red Bull, TransWorld SKATEboarding Magazine, Zoo York, Volcom, Quicksilver and Kumba Iron Ore. •Assumed role of Producer for television broadcasts that appeared on NBC, CBS, ESPN, SuperSport and Fuel TV. •Designed unique promotional packages and media kits to publicize the events that incorporated high-end graphics, visual communication and consistent branding. •Managed the creation of content, including: videos, commercials, editorials and athlete interviews for web and social-media channels. •Negotiated collaboration agreements with etnies and Vans for a full line of apparel products. Show less



CSI: Crime Scene Investigation

• Santa Clarita Studios

• Utility Sound Engineer

  • Jul 2000 - May 2001

  Worked as Utility Sound Engineer for Season 1 on Jerry Bruckheimer Television's CSI: Crime Scene Investigation. Worked as Utility Sound Engineer for Season 1 on Jerry Bruckheimer Television's CSI: Crime Scene Investigation.



JAG

• Stage: Santa Clarita, CA

• Utility Sound Engineer

  • Jun 1998 - Jul 2000

  Worked as Utility Sound Engineer for Seasons 3, 4, and part of Season 5 on Belisarius Productions' JAG. Worked as Utility Sound Engineer for Seasons 3, 4, and part of Season 5 on Belisarius Productions' JAG.