Francisco Rionda
Miembro Comite Ejecutivo at Asociación Española de Anunciantes - aea- Claim this Profile
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English Full professional proficiency
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Spanish Native or bilingual proficiency
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Bio
Isabel Fernández-Lerga
Fran is a natural leader that motivates, bonds and challenges his teams to be better every day. Unstoppable learner, committed marketer and passionate about brands. Working by his side means inspiration, building solid brands, learning and having fun!
Thierry Moyroud
Arguably the best Marketing Director / CMO I had the chance to work with. With a great command of the marketing fundamentals, he is not obsessed by dogmas and turns insights into actionable plans. Highly strategic whilst staying pragmatic, he knows better than anyone I met how our trade partners are key in a FMCG strategy. Consequently he has a sharp understanding of how sales and marketing should collaborate, enabling marketing plans to turn to fruition. No wonder why we both love Mark Ritson... He was the major business partner to contribute to the turnaround we are achieving in the US market, and my best sparring partner when it comes to sharing ideas and concepts beyond short term targets. A great professional but as well a great person with strong values, deep honesty and the guts to stand for what he believes in.
Isabel Fernández-Lerga
Fran is a natural leader that motivates, bonds and challenges his teams to be better every day. Unstoppable learner, committed marketer and passionate about brands. Working by his side means inspiration, building solid brands, learning and having fun!
Thierry Moyroud
Arguably the best Marketing Director / CMO I had the chance to work with. With a great command of the marketing fundamentals, he is not obsessed by dogmas and turns insights into actionable plans. Highly strategic whilst staying pragmatic, he knows better than anyone I met how our trade partners are key in a FMCG strategy. Consequently he has a sharp understanding of how sales and marketing should collaborate, enabling marketing plans to turn to fruition. No wonder why we both love Mark Ritson... He was the major business partner to contribute to the turnaround we are achieving in the US market, and my best sparring partner when it comes to sharing ideas and concepts beyond short term targets. A great professional but as well a great person with strong values, deep honesty and the guts to stand for what he believes in.
Isabel Fernández-Lerga
Fran is a natural leader that motivates, bonds and challenges his teams to be better every day. Unstoppable learner, committed marketer and passionate about brands. Working by his side means inspiration, building solid brands, learning and having fun!
Thierry Moyroud
Arguably the best Marketing Director / CMO I had the chance to work with. With a great command of the marketing fundamentals, he is not obsessed by dogmas and turns insights into actionable plans. Highly strategic whilst staying pragmatic, he knows better than anyone I met how our trade partners are key in a FMCG strategy. Consequently he has a sharp understanding of how sales and marketing should collaborate, enabling marketing plans to turn to fruition. No wonder why we both love Mark Ritson... He was the major business partner to contribute to the turnaround we are achieving in the US market, and my best sparring partner when it comes to sharing ideas and concepts beyond short term targets. A great professional but as well a great person with strong values, deep honesty and the guts to stand for what he believes in.
Isabel Fernández-Lerga
Fran is a natural leader that motivates, bonds and challenges his teams to be better every day. Unstoppable learner, committed marketer and passionate about brands. Working by his side means inspiration, building solid brands, learning and having fun!
Thierry Moyroud
Arguably the best Marketing Director / CMO I had the chance to work with. With a great command of the marketing fundamentals, he is not obsessed by dogmas and turns insights into actionable plans. Highly strategic whilst staying pragmatic, he knows better than anyone I met how our trade partners are key in a FMCG strategy. Consequently he has a sharp understanding of how sales and marketing should collaborate, enabling marketing plans to turn to fruition. No wonder why we both love Mark Ritson... He was the major business partner to contribute to the turnaround we are achieving in the US market, and my best sparring partner when it comes to sharing ideas and concepts beyond short term targets. A great professional but as well a great person with strong values, deep honesty and the guts to stand for what he believes in.
Experience
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Asociación Española de Anunciantes - aea
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Advertising Services
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1 - 100 Employee
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Miembro Comite Ejecutivo
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Apr 2022 - Present
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Alsea Iberia
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Spain
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Restaurants
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200 - 300 Employee
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Director General Desarrollo y Nuevos Negocios
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Apr 2021 - Present
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Acesur
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Spain
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Food and Beverage Services
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200 - 300 Employee
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Director de Marketing
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Oct 2020 - Apr 2021
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Deoleo
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Spain
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Food & Beverages
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400 - 500 Employee
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Chief Marketing & Innovation Officer Deoleo | CMO |
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Sep 2019 - Sep 2020
Executive Committee member. Full portfolio and global responsibility (82 countries). Leading over 11 people global team and 34 on local marketing teams. Net sales over 600M€.Set up a new way of working global-local to review and execute new global strategy developed in SBP2024. Corporate brand relaunch "Deoleo. The olive oil company".
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Marketing and Trade Marketing Director Deoleo Spain
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Apr 2017 - Sep 2019
Leading 11 people team, with a full portfolio responsibility and net sales of 200M€. We made a full relaunch in 2016, start an innovation pipeline development and launching, and creating three all-new communication platforms. Point of sale focus to support them with the trade marketing team.
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Marketing Director Deoleo Spain
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Feb 2013 - Mar 2017
Full portfolio relaunch (Carbonell, Koipe, and Maestros de Hojiblanca), new communication and innovation pipeline development for a business turn around success story. Great focus on commercial team alignment to execute and impact on sales performance.
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MultiPlatform Content
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Spain
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Advertising Services
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1 - 100 Employee
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Digital Planner
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Jan 2012 - Feb 2013
Strategic planning responsible for the development of digital strategies for banking, spirits, and food companies. Strategic planning responsible for the development of digital strategies for banking, spirits, and food companies.
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Telepizza
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Spain
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Hospitality
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700 & Above Employee
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International Marketing Director Telepizza
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Feb 2011 - Dec 2011
Responsible for alignment and wow process for the international business (Portugal, Poland, Chile, Colombia, Perú) 30% of total business. Responsible for alignment and wow process for the international business (Portugal, Poland, Chile, Colombia, Perú) 30% of total business.
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Grupo Osborne
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Spain
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Food & Beverages
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300 - 400 Employee
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Juices Business Unit Marketing Director
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Apr 2008 - Mar 2011
Portfolio management of Solan de Cabras and Compal juice brands. Establishment of channel and package strategies, innovation development, and communication execution. Responsible for P&L and monthly Board meetings. Portfolio management of Solan de Cabras and Compal juice brands. Establishment of channel and package strategies, innovation development, and communication execution. Responsible for P&L and monthly Board meetings.
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Beam Global Spirits & Wines
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India
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Consumer Services
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1 - 100 Employee
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Brand Director
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Apr 2006 - Apr 2008
Relaunch of whisky DYC, #1 company brand, and international global premium brands management (Jim Beam & Makers Mark). Update of the marketing mix, with packaging, portfolio, media, communication platform, and digital development. Relaunch of whisky DYC, #1 company brand, and international global premium brands management (Jim Beam & Makers Mark). Update of the marketing mix, with packaging, portfolio, media, communication platform, and digital development.
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The Coca Cola Company
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United States
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Food and Beverage Services
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700 & Above Employee
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Brand Manager
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May 2003 - Apr 2006
Burn Energy Drink, #4 profit brand in the company. Night channel focus strategy. Leading European innovation project on energy drinks. Also, Portugal Fanta. Marketing plan development with 100% local insights and execution Burn Energy Drink, #4 profit brand in the company. Night channel focus strategy. Leading European innovation project on energy drinks. Also, Portugal Fanta. Marketing plan development with 100% local insights and execution
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Colgate Palmolive
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1 - 100 Employee
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Commercial Assistant
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Oct 2002 - May 2003
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CAPSA FOOD
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Spain
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Dairy Product Manufacturing
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300 - 400 Employee
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Junior Brand Manager
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2000 - 2001
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Education
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2022 - 2022
IESE Business School - University of Navarra
Contabilidad y Finanzas para directivos no financieros., Contabilidad y finanzas -
2020 - 2020
Marketing Week Mini MBA with Mark Ritson
Mini MBA in Marketing, Marketing -
2002 - 2003
ESIC Business & Marketing School
GESCO, Marketing -
1996 - 2000
San Francisco State University
Bachelor, Business Administration
Community
