Digital and Communications Lead

• Oct 2022 - Present

Marketing Manager

• Dec 2021 - Present

Founder

• Oct 2020 - Oct 2022

Founded Oliver Jacks Group Ltd, offering a combination of marketing consultancy & project management. • Working with a selection of clients to maximise ROI through fresh approaches to their marketing, product development and product sourcing. • Digital marketing: SEO, SEM, PPC, SMM • Project Management • Ecommerce, Amazon & eBay projects Founded Oliver Jacks Group Ltd, offering a combination of marketing consultancy & project management. • Working with a selection of clients to maximise ROI through fresh approaches to their marketing, product development and product sourcing. • Digital marketing: SEO, SEM, PPC, SMM • Project Management • Ecommerce, Amazon & eBay projects

CRM Manager - Interim Contract (GoOutdoors, Blacks, Millets)

• Sep 2021 - Dec 2021

Head of Marketing & Product Management

• May 2013 - Jul 2020

Reported directly into the Managing Director I lead a successful Team of 6 comprising, Product Managers, Marketing Executives, and Data Analysts. Key achievements: • Recruited and developed the Product Management & Marketing Team to be the backbone of the business, supporting the businesses growth from £16m in 2013 to over £24m turnover in 2019 with £650k profit • Developed B2B ecommerce website alongside traditional brochure site to increase usability and customer engagement • Owned the product roadmap, delivering improvements to the customer journey and delivering efficiencies to the business as a whole • Managed the backlog of developments to focus the team’s development cycles • Worked with key stakeholders to ensure the roadmap was clearly understood and periodically reviewed • Lead on project management bringing an integrated project management approach within the business • Oversaw marketing campaigns across the board delivering integrated marketing campaigns with a largely digital focus • Increased trade customer online ordering from 20% through to over 60% • Designed & implemented NPD processes and procedures, increasing the speed and success of product developments and retirements • Project managed large scale marketing collateral including the 644 page catalogue which is physically printed aswell as being an online publication • Delivered efficiencies in purchasing, including 30% reduction in catalogue expenditure • Managed £700k marketing budget, alongside funded projects with supply partners • Travelled Internationally to work with key suppliers on new product developments • Travelled nationally, visiting customers to constantly understand the marketplace • Trend analysis driven by market visits & attendance of Heimtextil, R&T and Maison & Objet, and interpreting trend reports • Built relationships with key branded supply partners, supporting the continuation of the businesses position as the market leading distributor

Director

• May 2017 - Sep 2018

Marketing Manager

• Jul 2009 - Apr 2013

Reporting to the Managing Director, I was responsible for delivering ecommerce developments alongside the wider marketing strategy for klass.co.uk & retail shops: 20 Klass Collection & Klass Clearance, 3 Anna Rose Collection stores & over 140 concessions. • Project managed the build of the ecommerce site Klass.co.uk from project concept through to successful delivery from a creative/front end user perspective and back-office system integrations • Championed the brand online; Planned and implemented the digital strategy delivering increased ROI across SEO, PPC, Affiliates & social media • Delivered over 1000% increase in online revenues over 3 years, with the last year delivering 80% LFL growth • Focussed the brands content strategy to deliver increased customer social media following & engagement • Delivered customer profiling project, using Mosaic and Fashion Segments, delivering 4 key business benefits: -Created store opening strategy using demographic analysis - Delivered clear understanding of the customer types, informing, and influencing the organisation at all levels - Clearly defined the Klass brand, delivering clarity to customers and internal teams - Created the Anna Rose brand from identifying gap in market and range, delivering the brand from concept through to operating in over 100 concessions and 3 standalone stores • Owned the customer loyalty scheme driving frequency of purchase & ATV’s • Designed data architecture, delivering a single customer view approach to drive understanding of the customer and ROI • Increased direct mail response rates from 1% to consistently achieving 15% • Email marketing campaign management, driving online & in store sales • Maximised PR exposure, working with influencers and PR agencies • Implemented standard approaches to delivering brand standardisation including floor plans, merchandising guides, store standards and B2B marketing packs

Brand Marketing Manager

• Apr 2008 - Jul 2009

Managed the marketing function for Birthdays (UK & Southern Ireland), Pure Party, ‘project brands’ and group projects with Clinton Cards. I recruited and developed a strong marketing team of 3 Key Achievements • Managed Birthdays & PureParty ecommerce websites and digital marketing campaigns • Worked with external agencies to deliver integrated marketing campaigns, supporting the business developments • Maximised ROI on £1m marketing budget • Developed relationships with key suppliers to fund marketing campaigns • Managed the launch of new stores, and new concept brands to deliver profitable new formats • Planned & communicated key selling spaces to maximise footfall and ATV’s • Delivered effective visual merchandising process with clearly communicated store displays & layouts, driving sales & profitability • Managed public relations, using PR databases and external agencies – maximising exposure with targeted press & influencer packs

Marketing Manager

• Nov 2005 - Apr 2008

The business moved from showing year on year declines through to the financial year 07/08 achieving the best revenue and profitability performance on record whilst reducing marketing spend Key Achievements • Delivered a mixture of ecommerce and brochure websites for the group • Increased ROI through mix of TV, digital, radio, press, DM, outdoor and online • DM campaigns achieved 15% response rates through detailed targeting • Managed, coached & developed a team of 8 • Hands on creative work, writing content whilst working with agencies to deliver a mixture of B2C & B2B campaigns • Constantly researched the market to keep the brands in tune with the customer and secure its long-term position • Worked with the wider management team to engage Teams and build a sense of ownership and pride within the work they did within the business

Marketing Manager

• Apr 2004 - Nov 2005

• Project managed the development of ecommerce website • Managed the product roadmap to deliver profitable improvements to the customer journey • Hand on delivery of integrated marketing campaigns increasing ROI • Owned ‘Outreach’ program to give sites tools to drive their business forwards in their locality • Worked with senior team to build the Team Heathcote’s brand and communication of the brand values throughout the business • Industry recognition included winner of Theme Restaurant & Bar Award for the Best Concept Development and finalist in the Retailers Retailer of the Year Award for Best New Concept

Sales & Marketing Executive

• Aug 2002 - Apr 2004

• Developed ecommerce site, focusing on enabling ease of order for the customer. Owned the product development roadmap, prioritising profitable concepts and taking them from research through to delivery. • Carried out market research and due diligence on potential new product introductions and brands to represent within the territory. • Successfully launched new products into the market, managing all aspects of product and marketing to launch. • Developed ecommerce site, focusing on enabling ease of order for the customer. Owned the product development roadmap, prioritising profitable concepts and taking them from research through to delivery. • Carried out market research and due diligence on potential new product introductions and brands to represent within the territory. • Successfully launched new products into the market, managing all aspects of product and marketing to launch.