I worked for Mark for over 2 years at SpartanNash and he is truly one of the most insightful pricing people I've ever met. His methodical approach, vast knowledge and insight have continuously put him ahead of the curve in understanding where the markets going helping him to put his stores in the best position to compete. He's an excellent boss who I and his other two previous direct reports have the utmost respect and hope to work with again.

I have known Mark Kelso for 3 years now. As most retail executives I thought I knew pricing strategy when Mark and I met. I will tell you now I didn't even know what I didn't know. As a retailer I was oblivious to price optimization. I had the old fashioned view, if you set your price within a spread to WM, you would be fine. In time and with a lot of patience Mark taught me not to price based on what I thought but to price based on my customers behaviors. Within 6 months I had seen the light and have been a true believer ever since. As a retailer if you feel you know best how to price your stores and drive top line AND bottom line, let me tell you the best thing you can do is admit you do not and have a conversation with Mark.

I worked for Mark for over 2 years at SpartanNash and he is truly one of the most insightful pricing people I've ever met. His methodical approach, vast knowledge and insight have continuously put him ahead of the curve in understanding where the markets going helping him to put his stores in the best position to compete. He's an excellent boss who I and his other two previous direct reports have the utmost respect and hope to work with again.

I have known Mark Kelso for 3 years now. As most retail executives I thought I knew pricing strategy when Mark and I met. I will tell you now I didn't even know what I didn't know. As a retailer I was oblivious to price optimization. I had the old fashioned view, if you set your price within a spread to WM, you would be fine. In time and with a lot of patience Mark taught me not to price based on what I thought but to price based on my customers behaviors. Within 6 months I had seen the light and have been a true believer ever since. As a retailer if you feel you know best how to price your stores and drive top line AND bottom line, let me tell you the best thing you can do is admit you do not and have a conversation with Mark.

I worked for Mark for over 2 years at SpartanNash and he is truly one of the most insightful pricing people I've ever met. His methodical approach, vast knowledge and insight have continuously put him ahead of the curve in understanding where the markets going helping him to put his stores in the best position to compete. He's an excellent boss who I and his other two previous direct reports have the utmost respect and hope to work with again.

I have known Mark Kelso for 3 years now. As most retail executives I thought I knew pricing strategy when Mark and I met. I will tell you now I didn't even know what I didn't know. As a retailer I was oblivious to price optimization. I had the old fashioned view, if you set your price within a spread to WM, you would be fine. In time and with a lot of patience Mark taught me not to price based on what I thought but to price based on my customers behaviors. Within 6 months I had seen the light and have been a true believer ever since. As a retailer if you feel you know best how to price your stores and drive top line AND bottom line, let me tell you the best thing you can do is admit you do not and have a conversation with Mark.