Experience

Sheppard's Business Interiors

• United States
• Furniture
• 1 - 100 Employee

• Marketing Manager

  • Jul 2015 - Present

  Greater Omaha Area Leads marketing, advertising, and social media strategy for SBI. Develops and manages all advertising, brand, and social media campaigns including the creation of all creative assets in-house. Consults on bid and RFP preparation. Evolves the SBI brand. Responsible for job photography and videography. Provides consultation and creative services for organizations who need assistance with bond issue proposals. Working to empower the work lives of everyone in the Omaha metropolitan… Show more Leads marketing, advertising, and social media strategy for SBI. Develops and manages all advertising, brand, and social media campaigns including the creation of all creative assets in-house. Consults on bid and RFP preparation. Evolves the SBI brand. Responsible for job photography and videography. Provides consultation and creative services for organizations who need assistance with bond issue proposals. Working to empower the work lives of everyone in the Omaha metropolitan area and tell the stories of our clients. Show less



ABC Seamless of Nebraska

• Director of Marketing

  • Dec 2014 - May 2015



PayPal

• United States
• Software Development
• 700 & Above Employee

• Marketing Manager

  • Nov 2011 - Nov 2014

  Driver of retention and engagement strategies targeted at SMB and B2B customers. Providing oversight across all merchant retention channels. Developed PayPal's SP/SMB evangelism strategy. Created the PayPal "Ambassadors" program to spread positive word-of-mouth on PayPal's offerings to small businesses throughout North America. The program integrated PayPal's SMB efforts into the Social Media environment and helped generate interest and engagement to the PayPal for Business facebook… Show more Driver of retention and engagement strategies targeted at SMB and B2B customers. Providing oversight across all merchant retention channels. Developed PayPal's SP/SMB evangelism strategy. Created the PayPal "Ambassadors" program to spread positive word-of-mouth on PayPal's offerings to small businesses throughout North America. The program integrated PayPal's SMB efforts into the Social Media environment and helped generate interest and engagement to the PayPal for Business facebook, twitter, Pinterest and community pages. The Ambassadors provided genuine testimony of their experiences of using PayPal's products in their day-to day lives. This was shared via multiple social channels including a video campaign on YouTube. Supported the launch of the PayPal Here credit card reader and is still involved with its promotion. Including providing content to the PayPal social channels, deploying Ambassadors to industry events. Lead communication efforts for policy and product updates to the customer base. Utilized email, web/internet, social and community marketing channels and targeted customers using internal analytical resources. Supported PayPal's business community efforts through appearances at eBay and industry events such as eBay: On Location.

• Account Manager

  • Dec 2007 - Nov 2011

  Greater Omaha Area Managed a portfolio of up to 200 clients, made up of SMB’s, start-up businesses all the way through to Global Brands and Large Corporations. Utilized the excellent relationships with clients to increase up-sell throughout the client-base. Worked with clients to influence buyer’s payment habits which ensured the most profitable products were used. Identified opportunities within portfolio to strengthen relationships to increase loyalty to the PayPal brand thus securing long-term revenue for… Show more Managed a portfolio of up to 200 clients, made up of SMB’s, start-up businesses all the way through to Global Brands and Large Corporations. Utilized the excellent relationships with clients to increase up-sell throughout the client-base. Worked with clients to influence buyer’s payment habits which ensured the most profitable products were used. Identified opportunities within portfolio to strengthen relationships to increase loyalty to the PayPal brand thus securing long-term revenue for the corporation. Led PayPal's team for the eBay: On Location events in 2010 and coordinated the Omaha-based team during the 2011 events. Managed staff preparation, customer follow-ups, arranged corporate travel for staff, prepared focus groups for all marketing teams. Handled PR and Social Media communications on behalf of PayPal during the build-up to the event. Risk Management duties included: Educating clients of fraud trends, proactive anti-fraud measures and risk/loss budgeting. Worked with departments throughout PayPal and eBay to combat fraud and ensure losses were minimal. Worked with loss prevention teams and won an eBay Spot Award for noticing unusual behaviors on a fraudulent account that prevented the loss of over $1.4 Million. Empowered the clients to be aggressive with their sales techniques while delivering exceptional customer experiences to increase customer loyalty. Built relationships with clients to grow trust which allowed uninhibited view of the clients business so that a detailed growth road-map could be set in place.



Baron Brothers Ltd.

• Business Development Manager

  • 2005 - 2007

  Leeds, United Kingdom