Mark Creasey

Group Marketing Director at Covenco UK Ltd
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Location
Windlesham, England, United Kingdom, UK

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Experience

    • United Kingdom
    • Computer Hardware Manufacturing
    • 1 - 100 Employee
    • Group Marketing Director
      • Mar 2016 - Present

      Banbury, Oxfordshire, UK Moving the Covenco companies from an outbound focused, to an inbound led lead generation strategy using marketing automation technology. Establishing a consistent approach across the three entries with the group. Implementing systems and policies to enable the ROI on marketing tactics to be clearly demonstrated.

    • Group Marketing Director
      • Mar 2016 - Present

      Banbury Moving the Covenco companies from an outbound focused, to an inbound led lead generation strategy using marketing automation technology. Establishing a consistent approach across the three entries with the group. Implementing systems and policies to enable the ROI on marketing tactics to be clearly demonstrated.

    • United Kingdom
    • Computer & Network Security
    • 1 - 100 Employee
    • Interim Sales & Marketing Director
      • Oct 2015 - Feb 2016

      Bournemouth, United Kingdom Development of the organisations value proposition, target market definition, web site and marketing collateral. Implementation of CRM solution.

    • CEO
      • Apr 2011 - Apr 2015

      Bracknell, Berkshire UK & NJ USA USA/UK startup, created to develop, sell, implement and support a cloud-based, SAAS, mobility platform aimed at mid to large enterprises enabling their employees access to company data sources via their smart phone and/or tablet devices; Turnover $2m. • Grew turnover from $0 to $2m from a standing start, funded solely by organic growth. • Sold Swift MEAP, on a SaaS basis, directly to enterprise customers in Europe and North America such as AstraZeneca, Lifetechnologies, and… Show more USA/UK startup, created to develop, sell, implement and support a cloud-based, SAAS, mobility platform aimed at mid to large enterprises enabling their employees access to company data sources via their smart phone and/or tablet devices; Turnover $2m. • Grew turnover from $0 to $2m from a standing start, funded solely by organic growth. • Sold Swift MEAP, on a SaaS basis, directly to enterprise customers in Europe and North America such as AstraZeneca, Lifetechnologies, and GK Konsern. • Negotiated a technology licensing deal with Oracle Inc. resulting in development funding of $1m and recurring revenue of $500k pa. • Worked with an offshore development team to advance a fledgling Swift MEAP cloud-based technology platform into a reliable, secure, scalable solution.

    • Founding Director
      • Aug 2007 - Mar 2011

      Langley, Berkshire, UK A licensed reseller/distributor of iEnterprises Inc’s Lotus Notes based CRM solution. Selling and supporting software solutions direct to end-user customers in the UK and through a network of resellers in Europe; Turnover £500k. • Achieved the first direct sales in France, Netherlands, Denmark and Hungary. • Created a recurring revenue stream from the associated support and maintenance contracts. • Developed a European support desk, integrating its working with iEnterprises Inc’s… Show more A licensed reseller/distributor of iEnterprises Inc’s Lotus Notes based CRM solution. Selling and supporting software solutions direct to end-user customers in the UK and through a network of resellers in Europe; Turnover £500k. • Achieved the first direct sales in France, Netherlands, Denmark and Hungary. • Created a recurring revenue stream from the associated support and maintenance contracts. • Developed a European support desk, integrating its working with iEnterprises Inc’s USA based one. • Built a European reseller team with representation in Germany, Spain, Italy and the Nordic region.

    • United Kingdom
    • Computer Hardware Manufacturing
    • 1 - 100 Employee
    • Director
      • Dec 1989 - Jul 2007

      Langley, Berkshire, UK Computer Hardware Brokerage; trading second user IBM computer hardware. Turnover £12m. • Formed and developed the company, exporting used IBM computer hardware to end-users in Chile. • Developed the business to become one of the UK, European and worldwide market leaders. • Oversaw the implementation of CRM and ERP systems. • Recruited and developed a successful senior management team, who designed a management buy in enabling the founders to diversify their business interests.

    • Computer Broker
      • Sep 1988 - Nov 1989

      Slough, Berkshire Working with Simon O'Connell, together we created CCS's computer brokerage department to compliment their existing engineering business.

    • Office Equipment Sales
      • Sep 1987 - Aug 1988

      Derby, United Kingdom Regent Reprographics had just won the contract to sell and maintain the range of Harris 3M facsimile machines and were looking for young, enthusiastic, energetic sales professionals to take this latest product line to both new and existing customers in and around Derby.

    • Singapore
    • Financial Services
    • 100 - 200 Employee
    • Graduate Trainee
      • Sep 1986 - Aug 1987

      London, United Kingdom Participated in the graduate trainee program which involved three month assignments in four different departments in the bank and completed the first year of the IOB courses in Accountancy for Bankers, Law relating to Banking and Trade Finance.

Education

  • University of Nottingham
    Bachelor of Science, Physics
    1983 - 1986
  • Ranelagh
    1976 - 1983

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