Creative Director

• Oct 2022 - Present

Digital Communications Manager

• Dec 2020 - Nov 2022

Digital Marketing Specialist

• Nov 2020 - Dec 2020

Operations Training Core Facilitator & Guest Services Trainer

• Jul 2018 - Dec 2020

Key responsibilities included: Operations Training Core Facilitator - Set new concierge cast members up for success by teaching technical skills and sharing my expertise for storytelling and creating memorable vacations for our guests. Continuously coaching all cast members on how to provide our guests with many options to enhance their vacation, including: tours and ticketed events, best places for dinner and views of our fireworks shows, using the PLAY apps to reduce queue wait times. I guide new Cast Members through their new resort. I give detailed information about each resort, walk them through the key areas that will help when assisting guests, and answer any and all questions. Guest Services Training - Mentor and train new and existing cast members on providing the ultimate guest experience. Training programs I have developed include empathy, active listening, solving for yes and delivering the magic. I also help leaders and fellow cast members with guest issue resolutions. Perform cast member interaction audits to locate areas of improvements, and develop new training programs and guidelines based on data collected. Vacation Expertise - Interact with guests to become their trusted advisor. Guide each guest through their vacation to ensure the ultimate magical experience. Including but not limited to: vacation planning, dining reservations, and tips for maximizing their vacation. Resort Tour Guide - I assist both Guests and Future Guests who ask to see the resort and different rooms. I give them resort history and background, show them the intentional design elements through each section, as well as the benefits of staying at our resort.

Culinary Experience Director

• Oct 2016 - Jul 2018

Created, developed and prepared healthy meals and experiences for clients throughout MA & RI Key responsibilities included: Healthy Living Program Development - Working closely with dieticians and personal trainers, developed menus and prepared meals for clients with special dietary needs in order to live a healthier lifestyle. Healthy Living Mentor for Children - Working with public and private school boards and local town officials, created healthy education programs for children ages 5-14. Programs included guided tours of local culinary incubators, menu development and class on how to cook healthy. Events and Banquet Management - Created and managed community-based and corporate events. Assembled teams, managed timelines and partnered with vendors to ensure high quality events. Underground Supper Club Tour Guide - A special, monthly ticketed event, created unique menus for 10-12 guests based on distinct renowned culinary regions around the world. Acted as their guide through each region as well as through the menu and wine pairings to ensure an ultimate culinary experience. Cookbook - Fit Dad Cooking, the cookbook, was co-written by my daughter, Sydney Campanale, and is sold on Amazon.com

Travel Planner

• Jun 2016 - Jul 2018

I have extensive travel related experience with Middle of the Magic Travel, an authorized Disney Travel Agent, including: Guest Registration Assisting with and resolving guest issues (including billing and room issues) Handling multiple phone calls for vacation requests Assisting guests prior to arrival (directions from airport, around their resort, throughout parks, etc) Helping guests optimize their vacation itinerary (making dining reservations, FastPass+ planning, etc) Suggesting tours and special events that will enhance the guests’ vacation I became a Disney Travel Planner not just to plan magical vacations, but to ensure that adults and children alike have the ultimate experience when visiting a Disney park. With over 45 visits to Disney World in FL and Disneyland in CA, I know the properties inside and out. This allows me to create vacations that become memories that last a lifetime. My goal is to have each client want to return to a Disney property year after year.

Vice President, Marketing & Chief Experience Officer

• Jun 2011 - Oct 2016

Responsible for developing, executing and sustaining a customer-centric culture. Key Programs included: Customer Experience Marketing - Reimagined the customer experience in the hands of the front line staff. Changed the concept of member interaction by positioning staff as trusted advisors. Implemented a constant coaching initiative with managers. Set and tracked goals and expectations. Created a sustainable competitive advantage, helped retain profitable customers, and drove profitable customer behavior. Through this effective marketing strategy, cross-sold products saw a 22% increase in less than 2 months. Managing the Touch Points - Using the core principles of design thinking, developed standards that enforced that every aspect of the company must be developed with the customer in mind – from the products and services provided, to how customers were welcomed,, to the architecture of each location. Voice of the Customer - Created new and redesigned existing products through extensive customer interaction and input. Community-based Events & Programs - Worked closely with town officials, partnering with organizations to create high-level, community benefiting events including: Financial Literacy Program at local High Schools & Universities – recipient of International Financial Literacy Award at 2013 International Conference New Bedford JazzFest – First ever community Jazz Festival (2017: 7th Year Running) Annual Golf Tournaments to benefit the American Cancer Society Random Acts of Kindness Teams for each county served Project Empathy - Developed an immersive emotional intelligence training program for all employees, emphasizing radical listening skills and applying empathetic habits. This company-wide project focused on improving internal and external culture.

Director, Marketing & Client Relations

• Nov 2007 - Jun 2011

Reported to President and CEO; responsible for overall marketing and sales throughout the Eastern Seaboard. Marketing & Sales Management - Directed and developed strategic marketing initiatives designed for national sales, business development and executive leadership to build new business and strengthen relationships with existing clients. Using Salesforce CRM, created and managed tracking and metrics for all marketing initiatives resulting in measurable profitability improvement. Social Media - Developed aggressive social media marketing campaigns using twitter, Facebook, LinkedIn, YouTube, and blogging. Executed search engine optimization and Google Adwords marketing plans. Event Marketing - Produced high-level events (seminars, summits, trade shows, roundtables, etc.) for clients and prospects, helping to establish a solid level of customer loyalty and return business. Brand Equity - Increased brand equity through successful public relations and communications campaigns, resulting in 20% increase in new business in 2010. Client/Employee Mentoring - Coached clients and account managers to broaden their networks through social media, organizations, networking events and public speaking at conferences.

Brand Director

• Oct 2001 - Oct 2007

Worked with retail, financial and corporate clients to build strong internal brands that translated into ROI. Taught clients the power of social media (blogging and LinkedIn) to increase both brand awareness and to earn new business. Built campaigns that attracted buy-in from both customers and employees, and helped clients create customer loyalty. Named Small Business Owner of the Year at the Chesterfield Chamber of Commerce Awards. Worked with retail, financial and corporate clients to build strong internal brands that translated into ROI. Taught clients the power of social media (blogging and LinkedIn) to increase both brand awareness and to earn new business. Built campaigns that attracted buy-in from both customers and employees, and helped clients create customer loyalty. Named Small Business Owner of the Year at the Chesterfield Chamber of Commerce Awards.

Marketing Director

• 1998 - 2001

• Developed strategic marketing initiatives that focused on growing the corporate brand and community relations. • Designed the company web site and internet banking site. • Produced the bank’s first television commercials. • Created image campaigns and delivered ROI analysis to board on a monthly basis. • Created internal and external newsletters, and all graphic design. • Developed strategic marketing initiatives that focused on growing the corporate brand and community relations. • Designed the company web site and internet banking site. • Produced the bank’s first television commercials. • Created image campaigns and delivered ROI analysis to board on a monthly basis. • Created internal and external newsletters, and all graphic design.

Marketing Director

• 1996 - 1998

• Developed strategic marketing plans that focused on building customer loyalty. • Researched market areas for new branch development. • Delivered ROI analysis to board on a monthly basis. • Create newsletters, annual reports and all marketing collateral. • Developed strategic marketing plans that focused on building customer loyalty. • Researched market areas for new branch development. • Delivered ROI analysis to board on a monthly basis. • Create newsletters, annual reports and all marketing collateral.