Experience

Playhouse Digital

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Performance Marketing Consultant

  • Feb 2018 - Present

  London, United Kingdom Playhouse Digital is the stage from which I conduct my consultancy services in digital marketing where I can help your business grow by getting it in front of higher value customers where and when it matters most online. Orchestrating digital marketing consulting services for Paid online advertising with Google Ads (Search & Display), Bing Ads (Search and Native), Yahoo, Paid Social, LinkedIn. I can help your business discover new ways to grow with Measurement and Attribution that… Show more Playhouse Digital is the stage from which I conduct my consultancy services in digital marketing where I can help your business grow by getting it in front of higher value customers where and when it matters most online. Orchestrating digital marketing consulting services for Paid online advertising with Google Ads (Search & Display), Bing Ads (Search and Native), Yahoo, Paid Social, LinkedIn. I can help your business discover new ways to grow with Measurement and Attribution that democratises data across Google Product sets including Google Analytics, Tag Manager & Google Ads. And also provide technical set-up and audits to ensure the right data flows between Google products to maximise the impact online marketing activity can make. Make online marketing a driver of profit for your business with optimisation and performance improvements that deliver incremental business growth.

• Expat Health Insurance Online Lead Generation (ASN)

  • Mar 2020 - May 2023

  London, England, United Kingdom

• eCommerce Marketing and Channel Activation/Growth (&YOU)

  • Dec 2020 - Mar 2021

  &YOU was a Home Decor and Interiors client who were launching their latest incarnation of website and needed full set-up of marketing channel and feed integrations. Everything below needed to be defined and built. Once set-up, a go-to-market activation plan was researched and launched, fully planned and costed with targets to deliver returns against risks and dependencies. WordPress / WooCommerce site GA3 and GA4 full ecom set-up with GTM4WP integration Feed population and rollout… Show more &YOU was a Home Decor and Interiors client who were launching their latest incarnation of website and needed full set-up of marketing channel and feed integrations. Everything below needed to be defined and built. Once set-up, a go-to-market activation plan was researched and launched, fully planned and costed with targets to deliver returns against risks and dependencies. WordPress / WooCommerce site GA3 and GA4 full ecom set-up with GTM4WP integration Feed population and rollout to GMC & Facebook GMC and Facebook Shop set-up Google Ads account build Reporting and Dashboards to track performance and delivery against forecast Google Shopping activation and delivery Facebook commerce activation and delivery Promo campaigns, BAU and Sale launches and campaign management



Curated

• Denmark

• GA4 & GTM Measurement & Paid Search Lead Gen Specialist

  • Mar 2022 - Present

  London Area, United Kingdom + Paid Search optimisation across Google and Bing (I mean Microsoft Ads) + GA4 & GTM audits, updates and implementation + GDPR, Cookie Compliance and Consent



SINE Digital

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• SEA Digital Marketing & Data Visualisation Support

  • Sep 2021 - Present

  London, England, United Kingdom + Ecommerce account management and data feed optimisation (fashion) + Paid Search growth and optimisation in travel sector + Data Studio reporting for Google Ads, Google Search Console and Google Business Profile (local SEO)



Croud - Performance Marketing Agency of the Year

• Paid Shopping, Campaign & Feed Audits Digital Marketing Freelancer (Croudie)

  • Jan 2021 - Present

  London, England, United Kingdom Part of the "croudie" network supporting Croud with their clients in the retail sector in the UK.



Up Analytics

• Netherlands
• Advertising Services
• 1 - 100 Employee

• Digital Marketing Consultant - Biddable & Analytics

  • Nov 2019 - Present

  London, United Kingdom Working in collaboration with Michel, I support in the Management of Google Ads inc Paid Search, Display and Shopping campaigns. In particular shopify site + merchant centre feed optimisation. Google Analytics audits, reporting & supporting clients with data and insights about their marketing activity.



Vine Insights

• United Kingdom
• Advertising Services

• Paid Search - Growth Marketing Specialist

  • Oct 2020 - Apr 2021

  London, England, United Kingdom B2B paid search lead generation growth strategy and delivery supporting and scaling in conjunction with joined up SEO and content marketing.

• B2C Paid Search Lead Gen (Now Health (Insurance))

  • Nov 2018 - Aug 2019

  Delivery of leads targeting an expat audience through Google Ads, Paid Search activity. Rollout of an improved Direct Response marketing and measurement strategy to drive increased lead volumes at lower Cost per Acquisition than previously achieved.



Pancentric Digital

• United Kingdom
• Design Services
• 1 - 100 Employee

• Digital Marketing Consultant: Global Lead Gen for "Cigna Global" Expat Insurance via Paid Media

  • Feb 2018 - Jul 2018

  London, United Kingdom Management and delivery of Cigna Global's cross-channel performance marketing activity. Audience Primarily focused in engaging expats (pre-move and post-move) at their point of need to deliver qualified B2C leads of International Private Medical Insurance products into the Cigna Global sales pipeline. Scope Management and delivery of paid media campaigns with global reach. Monthly planning and channel allocation of significant media budgets. Aggressive KPIs involve balancing… Show more Management and delivery of Cigna Global's cross-channel performance marketing activity. Audience Primarily focused in engaging expats (pre-move and post-move) at their point of need to deliver qualified B2C leads of International Private Medical Insurance products into the Cigna Global sales pipeline. Scope Management and delivery of paid media campaigns with global reach. Monthly planning and channel allocation of significant media budgets. Aggressive KPIs involve balancing CPA/CPL, lead volume and lead quality factoring in local/global variances. Online Acquisition Paid Media Channels Paid Search Optimisation across Google & Bing leveraging audience insights, bid automation and in-channel attribution. Display & Remarketing Optimisation across Google Display Network and Gmail (GSP) leveraging audience targeting including Remarketing, Similar Audiences, In-Market & Custom Intent, bid automation and Responsive Ads. Supporting in the management and delivery of In-bound content marketing lead generating activity with top-tier Publishers. Supporting the management, delivery and expansion of client’s Affiliate Partnership program.

• Head of Digital Marketing - Define & Deliver Client Strategy across Content, Measurement & Marketing

  • Nov 2016 - Jan 2018

  London, United Kingdom Digital Marketing Strategy Integrated See, Think, Do, Care as a key strategic digital marketing framework for marketing team and clients. Helping to clarify how client business objectives can align with their audiences intent across digital marketing strategy, content strategy and measurement strategy. This was supported by my introduction to the team of internal Agile style Kanban Process controls for team and client delivery and the development of dedicated resource for measurement… Show more Digital Marketing Strategy Integrated See, Think, Do, Care as a key strategic digital marketing framework for marketing team and clients. Helping to clarify how client business objectives can align with their audiences intent across digital marketing strategy, content strategy and measurement strategy. This was supported by my introduction to the team of internal Agile style Kanban Process controls for team and client delivery and the development of dedicated resource for measurement and analysis to drive growth in Google 360 Product Suite. Leading the pitch process to win new business and respond to briefs incorporating user search demand, marketplace competition & competitiveness, audience size and profiles on Facebook, Twitter and LinkedIn. Performance Marketing Continued to deliver, as multi-client lead, including the launch of new pet insurance brand in the UK. Trusted client contact for global multimillion dollar budget, multi-channel biddable media activity. Leading the way on the latest developments from Google audience insights, 1st party data lists, 2nd party machine intelligence expansion from Google across the Google Display Network, Gmail (GSP) and Paid Search Campaigns. Expanding this with 3rd Party Google intelligence to relevant In-Market audiences.

• Senior Performance Marketing Manager: Paid Media | Client & Team Management | Analytics & Insights

  • Nov 2013 - Nov 2016

  London, United Kingdom I have a deep understanding and experience in global cross channel strategies across biddable media that includes Paid Search (PPC), Paid Social, Native, Programmatic and Display. Specialised in engaging expats pre-move and post-move to deliver and raise awareness of international health insurance products at their point of need. Business as Usual: Paid Search Optimisation across Google, Bing, Facebook Display & Remarketing Optimisation across Google Display Network & Others… Show more I have a deep understanding and experience in global cross channel strategies across biddable media that includes Paid Search (PPC), Paid Social, Native, Programmatic and Display. Specialised in engaging expats pre-move and post-move to deliver and raise awareness of international health insurance products at their point of need. Business as Usual: Paid Search Optimisation across Google, Bing, Facebook Display & Remarketing Optimisation across Google Display Network & Others Native & Programmatic Advertising Site analytics set-up and audit Data driven website analysis from custom built reports and Analytics/Optimisation Tools Advanced MS Excel Client Management: Account manager for our largest clients Account cover and guidance for other clients on an ad-hoc basis On-Boarding & implementation to doubleclick at agency level Responding & pitching to client tenders Team Management: Managing Search Assistant & Executive’s while assisting other Account Managers Responsible for team training & development Automating the Teams Daily Reporting tasks through API and scripting Investigating new technology suppliers and attending networking events Experienced in: Doubleclick for Search Advertisers – from on-boarding to full-scale use Google Analytics Tracking – implementation of Classic & Universal, eCommerce & event tracking Google Analytics Analysis – Custom Reports, Segments, Remarketing Lists, user analysis and insights Google Tag Manager – implementation & execution of tags, rules, events & macros PPC Competitor Analysis software - Adgooroo & AdThena Suppliers: Doubleclick AppNexus AdRoll Affiliate Networks Yahoo Gemini Google Suite

• Digital Marketing Paid Search Manager: Delivery & Optimisation across PPC | Paid Social | Display

  • Nov 2012 - Nov 2013

  London, United Kingdom Brought in under the Head of Search Director, to help manage all paid media activity, for their main clients. Expanded and taken the lead on account strategy for Global Insurance lead gen client & large eCommerce client. Quickly made an impact in bolstering the client relationship and reducing their “call ratio” from daily to weekly to fortnightly. Built large scale custom reports in excel for client updates & internal account optimisation by pulling daily metrics from… Show more Brought in under the Head of Search Director, to help manage all paid media activity, for their main clients. Expanded and taken the lead on account strategy for Global Insurance lead gen client & large eCommerce client. Quickly made an impact in bolstering the client relationship and reducing their “call ratio” from daily to weekly to fortnightly. Built large scale custom reports in excel for client updates & internal account optimisation by pulling daily metrics from multiple data sources. Developed eCommerce strategy to take advantage of remarketing lists in Google Analytics, Remarketing Lists for Search Ads and re-built Product Listing Ads from scratch via Google Merchant Center. Delivered significant and consistent lead volumes at a below target Cost per Lead on the Google Display Network through a series of: Ad Copy & Landing Page tests, especially for Managed Placements Reacting quickly to add negative placements & Click Fraud reporting Testing Display Network Optimisation rules & features to balance “reach against niche” to deliver against business objectives



atom42 Ltd

• Digital Marketing Executive - Paid Search (PPC), Display & SEO

  • Oct 2010 - Nov 2012

  London, United Kingdom "Developing online acquisition marketing strategies inc PPC search, SEO, online advertising, email and affiliations to drive high volumes of relevant traffic to client site's." In particular, responsible for creation, management and optimisation of client PPC, Display, natural search, et al through data analysis of online resources and internal client systems/databases. Focus also includes improving on site elements such as usability & user experience to increase page… Show more "Developing online acquisition marketing strategies inc PPC search, SEO, online advertising, email and affiliations to drive high volumes of relevant traffic to client site's." In particular, responsible for creation, management and optimisation of client PPC, Display, natural search, et al through data analysis of online resources and internal client systems/databases. Focus also includes improving on site elements such as usability & user experience to increase page conversions by testing new content, DR initiatives, etc through CMS. Show less



Handmade By Mark

• Craftsman/Furniture Maker

  • Sep 2007 - May 2010

  Wooden craftware, bespoke furniture making, repairs and restoration. Web design - incorporating SEO and usability Company Branding Company Marketing - online and physical 3D Product Design



BT

• Belgium
• Financial Services
• 1 - 100 Employee

• Professional Network Analyst

  • 1999 - 2006

  Developed network models incorporating information and knowledge based on traffic profiles, available and future technologies and real world limitations/expectations. This was used to infer timescales for new builds and associated costs in order to help determine pragmatic, cost effective design solutions to support business cases.