Mark V.

Director, Digital Marketing at NordicClick
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Contact Information
us****@****om
(386) 825-5501
Location
Savage, Minnesota, United States, US
Skills

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5.0

/5.0
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Andrey Sokurec

Mark worked for me for the past two years as my Digital Marketing Manager at Homestead Road and immediately made an impact by helping drive leads for the company. During his time here, he demonstrated a high skill level and technical proficiency in many areas of Digital Marketing, including paid search and social, SEO, email, website design/development/UX, analytics, and reporting. Mark possesses all the attributes you should look for when needing a digital marketing expert for your company. I highly recommend him.

LinkedIn User

I would highly recommend Mark. The website he built was very user-friendly and, as a result, generated many new customer compliments. We also saw an increase in customer leads and conversion rate every year as a result of the work he did. The weekly analytic reporting package that Mark generated was one of the most detailed ones I have ever seen. Mark is very easy to work with, very responsive to issues, and could always get a laugh out of anyone

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Credentials

  • Google AdWords Certification with Search Advertising
    Google
    May, 2017
    - Nov, 2024
  • Google Analytics Certification
    Google
    May, 2017
    - Nov, 2024

Experience

  • NordicClick
    • United States
    • Marketing Services
    • 1 - 100 Employee
    • Director, Digital Marketing
      • Aug 2022 - Present

      Responsible for planning and overseeing the flawless execution of all client's digital marketing programs in a timely manner through account channel management to ensure performance at an elevated level while increasing revenue and remaining profitable. ► AGENCY/CLIENT MANAGEMENT: Oversaw the development, presentation, implementation, and optimization of the client’s strategy within the framework of the overall digital marketing plan as a key facilitator of cross-functional collaboration within the agency. ► SEARCH ENGINE OPTIMIZATION: Planned, executed and delivered SEO audit results on a variety of client websites (large and small) that made a measurable difference to the clients’ business objectives by delivering strategy, analysis, and recommendations to the client aligned with their business’ goals. Show less

  • Homestead Road
    • United States
    • Real Estate
    • 1 - 100 Employee
    • Sr. Digital Marketing Manager
      • Jul 2020 - Jul 2022

      Primary responsibilities included fact-based, data-driven planning, development, activation, measurement, and optimization of strategic and tactical customer-focused digital marketing programs across both owned and paid channels including website SEO and UX, email nurture marketing and paid and organic social activations to drive brand awareness, consideration, and conversion. As part of omni-channel marketing campaign, delivered high quality lead volume through digital campaign optimization resulting in 80% revenue growth to $90+ million in 2021 while contributing to 33% improvement in lead conversion. ► SEARCH ENGINE OPTIMIZATION: Increased Google Ad search positioning results and quality score through SEO work involving keyword research and competitive keyword gap analysis, digital marketing content, and resolving website Technical, On-Page, and Off-Page issues. PAID AND ORGANIC SEARCH ADVERTISING: ► Directed overall strategic execution of Google and Bing paid and organic search advertising, making keyword and campaign decisions to promote awareness within a $500,000 annual budget. Analyzed campaign performance using Google Data Studio, Google Ads and Google Analytics. ► WEBSITE UX: Enhanced website user experience across mobile, tablet, and PC platforms by rebuilding company website using WordPress and Divi website theme builder. Monitored customer website traffic patterns using MouseFlow heat mapping technology. ► DIGITAL MARKETING AND ANALYTICS: Led initiative to create weekly KPI dashboard and reporting package which measured and reported performance of digital marketing channels and enabled data driven optimization. ► EMAIL PROGRAM MANAGEMENT: Developed, implemented, and optimized complex email automations across numerous CRMs supporting both customer retention and acquisition; evaluated opportunities to leverage automations and journeys to make data-driven decisions that helped company achieve goals and improve the customer experience Show less

  • By the Yard, Inc. - Maintenance-Free Outdoor Furniture
    • United States
    • Retail
    • 1 - 100 Employee
    • Sr. Digital Marketing Manager
      • Jun 2018 - Jul 2020

      Developed, executed and analyzed all digital marketing strategies which created company awareness while increasing showroom and website traffic within project timelines. Member of Leadership Team using Traction & Entrepreneurial Operating System (EOS) process along with Tapestry and Personicx customer segmentation models to make key business decisions for company growth. EMAIL PROGRAM MANAGEMENT: ► Developed all phases of email program including creative, messaging, and scheduling which resulted in subscriber list that went from 0 to 39,072 members in 14 months. Tracked email results with UTM tracking codes and analyzed performance using Google Analytics. E-COMMERCE WEBSITE MANAGEMENT: ► Managed all aspects of the company website to ensure ease of use and provide an intuitive shopping experience for By The Yard shoppers. Incorporated eCommerce SEO /SEM strategy to increase traffic and optimize consumer engagement. SOCIAL MEDIA MANAGEMENT: ► Employed Facebook, Instagram, Twitter, Pinterest, YouTube, and Blog social media strategies to increase company awareness and promote company’s products. Analyzed social campaign effectiveness to using Google Analytics and social media reporting tools. PAID AND ORGANIC SEARCH ADVERTISING: ► Directed overall strategic execution of paid search and retargeting advertising, making keyword and campaign decisions to promote awareness within a $8,500 monthly budget. Analyzed campaign performance using Google AdWords and Google Analytics. DIGITAL MARKETING CONTENT MANAGEMENT: ► Ensured digital marketing content was consistent, optimized with relevant keywords and on-brand with platform messaging for optimal user search experience. Maintained digital content calendar to help manage social media, email, blog, retargeting ads and website copy content, keyword usage, and tracking links across all digital marketing tactics. Show less

  • Allianz Life
    • Insurance
    • 700 & Above Employee
    • Associate Email Marketing Specialist - Contract Position
      • Jul 2017 - Jun 2018

      Responsible for developing, building, and sending email and e-newsletter campaign tactics to Allianz Life Agents/Producers using HTML, Dreamweaver, and Responsys software platforms. Assisted in the management of change requests and modeling strategies across multiple websites (internal and external) using HTML and Sitecore content management system. DIGITAL MARKETING TACTIC DEVELOPMENT ► Worked with the email marketing and CRM teams to support development of email and e-newsletter campaign life cycle from “mobile first” design to distribution. WEBSITE MANAGEMENT ► Provided leadership, oversite, and management of all content within internal and external corporate websites using Sitecore content management system. CROSS FUNCTIONAL TEAM COLLABORATION ► Provided support for interactive solutions jobs through an understanding of business rules and industry interactive trends. Builds strong relationships and rapport with Allianz Life business partners. Show less

  • PayCheck Direct
    • United States
    • Retail
    • 1 - 100 Employee
    • Sr. Digital Marketing Analyst
      • May 2013 - Apr 2017

      Developed brand and executed digital multi-channel marketing strategies for that included email, landing pages and website, banner ads, and social media, which built brand awareness and lead to double digit YOY growth from $6mm to $77mm. DIGITAL MARKETING PROGRAM MANAGEMENT: ► Developed strategy, managed effectiveness, built budgets, and increased ROI of digital marketing programs including Google AdWords integration, paid search/pay per click strategy, display ad usage, social media content, and SEO/SEM best practices. SEGMENTATION STRATEGY: ► Developed and analyzed segmentation strategies results for Customer Marketing (CM) and New Customer Acquisition (NCA) customer modeling opt-in email program and client landing pages that resulted in revenue lift of 65% YOY. CUSTOMER JOURNEY AND GAP ANALYSIS STRATEGY: ► Directed triggered and transactional email lifecycle strategies which lead to over $1.2mm in revenue in 2016. ► Managed creative, messaging, reporting, customer journey flow, and gap analysis of emails. STRATEGIC MARKETING DEVELOPMENT: ► Developed and executed strategy that created brand awareness using digital tactics. ► Created tracking links that followed path to purchase and measured tactic effectiveness. ► Determined message strategy, value propositions, and feature products for strategic briefs. DIGITAL MARKETING & ANALYTICS: ► Designed digital marketing performance reports generated through systems such as Adobe Omniture, Google Analytics, and Google AdWords along with Exact Target and Responsys reporting tools. ► Created and executed A/B digital marketing test strategy and schedule. Incorporated A/B testing post analysis statistical confidence measurements to determine results and make recommendations for improvement. DIGITAL MARKETING PROGRAM MANAGEMENT: ► Directed all phases of email opt-in program which grew the opt-in subscriber list from 600 to 198,000 and generated $4mm in revenue and an average open rate of 16%. Show less

  • SUPERVALU
    • United States
    • Wholesale
    • 700 & Above Employee
    • Assistant Brand Manager, In-Store Brand Experience
      • Oct 2011 - Apr 2013

      Managed the development and execution of in-store branding programs that leveraged key consumer trends for SUPERVALU Inc’s, a fortune 100 company, eleven grocery banners and 1091 retail stores. MARKETING BRAND STRATEGY: ► Assisted in the management of $10 million dollar budget used to support a comprehensive in-store branding strategy. VISUAL MERCHANDISING: ► Developed enterprise wide visual merchandising guidelines and sign standard training modules. ► Drove innovation for tag and signage creative improving sign systems solutions for at-shelf messaging. BRAND BUILDING: ► Supported the in store branding communication plan for marketing and merchandising initiatives. LOYALTY PROGRAMS ► Launched in-store branding for: ^ Jewel-Osco loyalty fuel program resulting in $7.5 million in incremental sales in the first quarter. ^ Cub Foods loyalty fuel programs resulting in 35% of total stores sale in first quarter, goal was 30%. PROMOTIONAL MARKETING: ► Supervised all aspects of in-store branding for: ^ Flu Shots campaign which had $12.9 million in sales, an increase of 41% from the previous year. ^ Prescription Plus campaign which drove an additional $8.5 million in sales in 20 week period. Show less

  • Checkpoint Systems
    • United States
    • Retail
    • 700 & Above Employee
    • Marketing Manager, CheckView and Digital Marketing Manager
      • Aug 2010 - Oct 2011

      Managed all marketing and branding aspects of CheckView line of business for Checkpoint Systems, Inc. to retail clients interested in reducing shrink while insuring safety and security to their stores. B2B GO-TO-MARKET STRATEGY ► Developed and executed high impact messaging and go-to-market strategies for new product launches delivered through strategic multi-channel marketing initiatives. DIGITAL MARKETING MANAGEMENT: ► Managed and designed material on corporate landing pages and website through Sitecore content management system, tracked results using Google Analytics. STRATEGIC PLANNING: ► Developed and created tactics used in new product launches for CheckView. ► Responsible for multi channel marketing strategy and planning used to support CheckView products and Retail Monitoring Center. MARKETING COMMUNICATION: ► Developed high impact messaging and communication strategies to support strategic marketing plan. BRAND BUILDING: ► Created unique branding strategy for CheckView products marketing them as a security manufacturer catering only to retailers. BUDGET MANAGEMENT: ► Managed Checkview line of business $600 thousand marketing budget to strategic plan. Show less

  • THE BRANDSTORMERS
    • United States
    • Advertising Services
    • Marketing Communication and Digital Marketing Manager
      • Apr 2009 - Jul 2010

      Created new and maintained existing corporate websites while assisted in the development of marketing communication materials to support new business clients in branding and growing their business. STRATEGIC MARKETING DEVELOPMENT ► Developed The Brandstormers freelance business digital marketing strategy including social media, display ad, adword campaigns, and web site development. DIGITAL MARKETING MANAGEMENT ► Maintained and developed client landing pages and websites using HTML and CSS through hosted content management systems like SiteCore, Wordpress and Adobe Dreamweaver software. PAID SEARCH AND SEO DEVELOPMENT ► Improved site and search effectiveness through optimized SEO and keyword strategy development, implementation and analysis through Google Analytics and Google AdWords. BRAND BUILDING: ► Assisted in the brand development of collateral material to support the needs of new business clients. MULTI-CHANNEL MARKETING: ► Created new multi-channel marketing initiatives and branding strategies for clients that included web, magazine, collateral, and tradeshow solutions. CREATIVE PRODUCTION AND DESIGN: ► Assisted in the creative layout, design, and production of marketing material to support client branding using Adobe Creative Suite. Show less

  • Golf Galaxy
    • United States
    • Retail
    • 700 & Above Employee
    • Marketing Communications Manager | Visual Merchandising Manager
      • Mar 1999 - Jan 2009

      Managed all aspects of national multi-channel marketing communication plan to support Golf Galaxy’s established brand identity which assisted in the company expansion from six to 89 nationwide retail stores, in 51 markets, over a 10-year period. VISUAL MERCHANDISING: ► Provided marcomm and vis merch aid leading to expansion from six to 89 stores, in 51 markets. ► Developed merchandising guidelines used to improved merchandising execution and consistency. ► Directed the design and programming of Access Via product sign system, reducing payroll by 15%. ► Directed all marketing department facets of new store opening and expansion process. MULTI-CHANNEL MARKETING: ► Managed outside vendors and agencies during production of multi channel vehicles. ► Directed outside photo agency to produce 980 images required for 19 annual direct mail projects. ► Designed elements featured in multi channel vehicles used to establishing a strong brand presence. LOYALTY CLUB MARKETING: ► Assisted in the creation of 1.9 million member Advantage Club loyalty program which accounted for 64.2% of total revenue. VENDOR CO-OP MARKETING: ► Developed communication vehicles for in-store, e-commerce, and direct mail initiatives that supported $10 million vendor co-op multi-channel marketing plan by partnering with national golf manufacturers. MARKETING PROGRAM MANAGEMENT: ► Managed monthly key product endcap program that increased overall monthly sales margins by 21%. E-COMMERCE INITIATIVES: ► Managing over 7,230 product images used in the successful launch internet e-commerce site. ► Developed and maintained content management system. MARKETING COMMUNICATIONS MANAGEMENT: ► Designed, produced and managed company’s communication process for merchandising guideline book, monthly merchandising newsletter and semi-annual department resets that improved merchandising execution and consistency. Show less

  • Sunrise Leasing, Inc.
    • Marketing & Advertising Production Artist
      • Dec 1993 - Nov 1998

      At Sunrise I assisted program managers generate new sales leads for the company by creating marketing collateral material including flyers, brochures, inserts, direct mail, and magazine advertisements. At Sunrise I assisted program managers generate new sales leads for the company by creating marketing collateral material including flyers, brochures, inserts, direct mail, and magazine advertisements.

  • Target
    • United States
    • Retail
    • 700 & Above Employee
    • Hardlines Manager - Store Level
      • Jun 1990 - Sep 1993

      Responsible for sales, expenses, product stock levels, and customer service of all hardlines departments within my store. Improved receiving and stockroom standards, store spirit and moral, and maintained consistent presentation of Hardlines departments. Attained highest Area Manager annual review score in district first year as an Area Manager and maintained excellent review status. Maintained excellent ratings on departmental tours. Responsible for sales, expenses, product stock levels, and customer service of all hardlines departments within my store. Improved receiving and stockroom standards, store spirit and moral, and maintained consistent presentation of Hardlines departments. Attained highest Area Manager annual review score in district first year as an Area Manager and maintained excellent review status. Maintained excellent ratings on departmental tours.

Education

  • St. Cloud State University
    Bachelor of Science - Marketing
    1985 - 1990
  • St. Cloud State University
    Minor in Mass Communications - Advertising
    1985 - 1990
  • University of St. Thomas - Opus College of Business
    Mini Master of Marketing Management
    2010 - 2010
  • University of St. Thomas - Opus College of Business
    Mini Master of Business Communication
    2010 - 2010
  • University of St. Thomas - Opus College of Business
    Certification in Digital Marketing
    2017 - 2017

Community

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