Mark Bashforth

Chief Executive Officer at Ovation Data Services
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Contact Information
us****@****om
(386) 825-5501
Location
Houston, US
Languages
  • English Native or bilingual proficiency
  • Norwegian Full professional proficiency

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Mike Eyre

I very much enjoyed working for Mark. His drive for success is unmatched and he has the experience and playbook to get it done. I highly recommend Mark for any high growth company that is ready to go to the next level.

Sandy Esslemont

Mark Bashforth is a talented and driven sales and marketing executive with a sound business and financial knowledge. When Mark worked for me at Roxar, he was a valuable member of the executive management team who never missed an opportunity to excel and I would have no hesitation in recommending him for an executive role at another company.

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Experience

    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • Chief Executive Officer
      • Mar 2021 - Present

    • United Kingdom
    • Oil and Gas
    • 100 - 200 Employee
    • Vice Chairman
      • Apr 2020 - Jul 2021

    • CEO
      • Feb 2017 - Apr 2020

    • United States
    • Financial Services
    • 1 - 100 Employee
    • Operating Partner - Oil & Gas
      • May 2014 - Feb 2017

    • United States
    • Nanotechnology Research
    • 700 & Above Employee
    • VP and General Manager, Oil & Gas
      • Apr 2015 - May 2016

      FEI's Oil and Gas business, featuring Digital Rock Technology and Solutions, informs economic decisions by providing new insights into mechanisms that control reservoir flow throughout the lifecycle of the asset. FEI's Oil and Gas business, featuring Digital Rock Technology and Solutions, informs economic decisions by providing new insights into mechanisms that control reservoir flow throughout the lifecycle of the asset.

    • United States
    • Oil and Gas
    • 1 - 100 Employee
    • CEO & President
      • Jul 2014 - Apr 2015

      US Seismic Systems, Inc. manufactures and sells fiber optic sensing equipment to conventional and unconventional energy markets in the oil and gas sector. It offers optical downhole seismic systems for microseismic monitoring, vertical seismic profile surveys, and 4D seismic applications. Led a team of 50 engineers, manufacturing and operations professionals to fully commercialize the industry’s first ever high temperature/high pressure all-Optical Downhole Seismic System. •… Show more US Seismic Systems, Inc. manufactures and sells fiber optic sensing equipment to conventional and unconventional energy markets in the oil and gas sector. It offers optical downhole seismic systems for microseismic monitoring, vertical seismic profile surveys, and 4D seismic applications. Led a team of 50 engineers, manufacturing and operations professionals to fully commercialize the industry’s first ever high temperature/high pressure all-Optical Downhole Seismic System. • Completed field trials and evaluations to finalize the commercialization of USSI IP operating and validate the ability to successfully operate in temperatures of over 200 Celsius. • Established improved project management and cost control systems to deliver pre- commercial products and field trials on time and under budget. • Facilitated key customers relationships to complete the successful delivery of customer orders and assurance testing. • Led fund raising efforts and completed the sale of the company’s assets. Show less US Seismic Systems, Inc. manufactures and sells fiber optic sensing equipment to conventional and unconventional energy markets in the oil and gas sector. It offers optical downhole seismic systems for microseismic monitoring, vertical seismic profile surveys, and 4D seismic applications. Led a team of 50 engineers, manufacturing and operations professionals to fully commercialize the industry’s first ever high temperature/high pressure all-Optical Downhole Seismic System. •… Show more US Seismic Systems, Inc. manufactures and sells fiber optic sensing equipment to conventional and unconventional energy markets in the oil and gas sector. It offers optical downhole seismic systems for microseismic monitoring, vertical seismic profile surveys, and 4D seismic applications. Led a team of 50 engineers, manufacturing and operations professionals to fully commercialize the industry’s first ever high temperature/high pressure all-Optical Downhole Seismic System. • Completed field trials and evaluations to finalize the commercialization of USSI IP operating and validate the ability to successfully operate in temperatures of over 200 Celsius. • Established improved project management and cost control systems to deliver pre- commercial products and field trials on time and under budget. • Facilitated key customers relationships to complete the successful delivery of customer orders and assurance testing. • Led fund raising efforts and completed the sale of the company’s assets. Show less

    • France
    • Technology, Information and Internet
    • 700 & Above Employee
    • General Manager Sales & Operations
      • Aug 2012 - Apr 2014

      Leading Reservoir Characterization Software and Services provider to the oil and gas industry. Formerly owned by Fugro and acquired by CGG Veritas in February 2013. Leading a team of over 200 Geoscience, sales and marketing professionals including 9 direct reports on a global basis in 17 countries. 2014 P&L responsibility of $65MM. • Integrated global sales and marketing teams creating a customer focused versus technology centric mindset. • Responsible for international… Show more Leading Reservoir Characterization Software and Services provider to the oil and gas industry. Formerly owned by Fugro and acquired by CGG Veritas in February 2013. Leading a team of over 200 Geoscience, sales and marketing professionals including 9 direct reports on a global basis in 17 countries. 2014 P&L responsibility of $65MM. • Integrated global sales and marketing teams creating a customer focused versus technology centric mindset. • Responsible for international commercialization of all software products. • Initiated integrated CRM and customer support systems for all international markets. • Created and facilitated integration strategies for Jason, Hampson-Russell and CGG. • Implemented solution selling based training and certification programs for the regional sales channels. • Realigned product development roadmaps and software portfolio with current industry trends and market demand. Show less Leading Reservoir Characterization Software and Services provider to the oil and gas industry. Formerly owned by Fugro and acquired by CGG Veritas in February 2013. Leading a team of over 200 Geoscience, sales and marketing professionals including 9 direct reports on a global basis in 17 countries. 2014 P&L responsibility of $65MM. • Integrated global sales and marketing teams creating a customer focused versus technology centric mindset. • Responsible for international… Show more Leading Reservoir Characterization Software and Services provider to the oil and gas industry. Formerly owned by Fugro and acquired by CGG Veritas in February 2013. Leading a team of over 200 Geoscience, sales and marketing professionals including 9 direct reports on a global basis in 17 countries. 2014 P&L responsibility of $65MM. • Integrated global sales and marketing teams creating a customer focused versus technology centric mindset. • Responsible for international commercialization of all software products. • Initiated integrated CRM and customer support systems for all international markets. • Created and facilitated integration strategies for Jason, Hampson-Russell and CGG. • Implemented solution selling based training and certification programs for the regional sales channels. • Realigned product development roadmaps and software portfolio with current industry trends and market demand. Show less

    • United States
    • Facilities Services
    • 100 - 200 Employee
    • President
      • May 2009 - Jul 2012

      Launched start-up facilities maintenance franchise with family member following sale of Roxar; developed to self-sufficiency and hands-off operation. Established bilingual sales, operations and customer service teams to enhance customer service in multicultural environment. • Drove operation from the ground up to two locations (TX, CA), and $4M in revenue. • Built base of 300+ local customers in medical and educational sectors committed to green services, generating $2.5M in… Show more Launched start-up facilities maintenance franchise with family member following sale of Roxar; developed to self-sufficiency and hands-off operation. Established bilingual sales, operations and customer service teams to enhance customer service in multicultural environment. • Drove operation from the ground up to two locations (TX, CA), and $4M in revenue. • Built base of 300+ local customers in medical and educational sectors committed to green services, generating $2.5M in annual revenue. • Expanded operations into Panama to take advantage of local business development/special economic zone opportunities; sold to partner after one year. Show less Launched start-up facilities maintenance franchise with family member following sale of Roxar; developed to self-sufficiency and hands-off operation. Established bilingual sales, operations and customer service teams to enhance customer service in multicultural environment. • Drove operation from the ground up to two locations (TX, CA), and $4M in revenue. • Built base of 300+ local customers in medical and educational sectors committed to green services, generating $2.5M in… Show more Launched start-up facilities maintenance franchise with family member following sale of Roxar; developed to self-sufficiency and hands-off operation. Established bilingual sales, operations and customer service teams to enhance customer service in multicultural environment. • Drove operation from the ground up to two locations (TX, CA), and $4M in revenue. • Built base of 300+ local customers in medical and educational sectors committed to green services, generating $2.5M in annual revenue. • Expanded operations into Panama to take advantage of local business development/special economic zone opportunities; sold to partner after one year. Show less

    • President, Roxar Inc
      • Feb 2008 - Apr 2009

      Repatriated to US to lead Americas operations and formulate strategies to achieve hardware and software revenue targets across diverse multi-site region including Canada (Calgary), US (San Jose, CA; Houston, TX) Mexico, Brazil and Venezuela. Directed sales, customer relations, operations, HR, etc.; collaborated with CEO on crafting strategies and developing new international marketplaces. • Achieved $23M revenue target in 2008. • Directed US-based merger and acquisition, joint… Show more Repatriated to US to lead Americas operations and formulate strategies to achieve hardware and software revenue targets across diverse multi-site region including Canada (Calgary), US (San Jose, CA; Houston, TX) Mexico, Brazil and Venezuela. Directed sales, customer relations, operations, HR, etc.; collaborated with CEO on crafting strategies and developing new international marketplaces. • Achieved $23M revenue target in 2008. • Directed US-based merger and acquisition, joint venture and channel partner activities. • Forged long-term relationships with key global clients including BP, ConocoPhillips, Statoil, PetroChina, Petronas, and PetroVietnam.

    • Managing Director
      • Feb 2003 - Jan 2008

      Recruited to direct global operations including building and leading cross-cultural management team with direct reports in Norway, UK, Russia, Dubai, Malaysia and US. Instituted quality assurance practices to ensure timely delivery of robust and high quality products to market. Spearheaded online strategy to provide web-based service, support and education including customer and partner self-service centers, ecommerce offerings, and web promotions/advertising. Deployed global CRM… Show more Recruited to direct global operations including building and leading cross-cultural management team with direct reports in Norway, UK, Russia, Dubai, Malaysia and US. Instituted quality assurance practices to ensure timely delivery of robust and high quality products to market. Spearheaded online strategy to provide web-based service, support and education including customer and partner self-service centers, ecommerce offerings, and web promotions/advertising. Deployed global CRM system. • Doubled revenue—from $25M to $50M—with EBITDA growth from $8M to $14M, delivering CAGR of 16%. • Closed company sale to Corrocean in 2007 for $385M and to Arcapita in 2005 for $200M (subsequently acquired by Emerson). • Executed buyout of majority share Russian JV partner creating and integrating a wholly owned subsidiary in Moscow which generated 50% year-on-year revenue growth in CIS region. • Established software testing center in Dubai, UAE and maintenance/support center in Vietnam saving $2.5M while enhancing maintenance capacity. • Re-branded RSS and later Roxar ASA to optimize international visibility and increase market share.

    • Managing Director, Eye-Share AS
      • Jan 2001 - Dec 2002

      Provided recommendation to Board of Directors to spin off software project into new company and was selected to lead commercialization and direct company start-up. Created and managed product development, marketing, online, and sales planning strategies. Directed day-to-day operations including managing $2M budget, with full P&L accountability. • Delivered $2M in sales revenue. • Expanded sales footprint by creating OEM agreements and international partner channels in Germany… Show more Provided recommendation to Board of Directors to spin off software project into new company and was selected to lead commercialization and direct company start-up. Created and managed product development, marketing, online, and sales planning strategies. Directed day-to-day operations including managing $2M budget, with full P&L accountability. • Delivered $2M in sales revenue. • Expanded sales footprint by creating OEM agreements and international partner channels in Germany, Denmark and UK. • Developed overall product management strategy and managed product development team.

    • Managing Director, e-Xchange AS
      • May 2000 - Dec 2000

      Recruited out of IBM, with board reporting accountability, to execute change management following acquisition of e-Xchange. Restructured company, streamlined business operations, created new company profile and launched key branding initiatives. Directed team of 50 across four locations in Norway. • Generated $7M in revenue and achieved profitability. • Introduced solution-based sales focus to promote e-business and online offerings. • Forged joint business development… Show more Recruited out of IBM, with board reporting accountability, to execute change management following acquisition of e-Xchange. Restructured company, streamlined business operations, created new company profile and launched key branding initiatives. Directed team of 50 across four locations in Norway. • Generated $7M in revenue and achieved profitability. • Introduced solution-based sales focus to promote e-business and online offerings. • Forged joint business development projects with channel partners, IBM, Microsoft, and SAP.

    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Marketing Manager, AS/400 Nordic Region Systems Marketing
      • Jun 1996 - May 2000

      Directed regional sales strategies and marketing campaigns; initiated business development programs with Nordic independent software vendors; directed new product launches within Scandinavia through local Product Management teams. Sold SAP AS/400 software throughout the Nordic region. Managed marketing strategies through business partner channels, delivering $5M+ in ERP. Directed regional sales strategies and marketing campaigns; initiated business development programs with Nordic independent software vendors; directed new product launches within Scandinavia through local Product Management teams. Sold SAP AS/400 software throughout the Nordic region. Managed marketing strategies through business partner channels, delivering $5M+ in ERP.

  • Sandviks
    • Stavanger, Norway
    • IT Manager
      • Jan 1992 - May 1996

      Formulated group IT strategy and implemented new policies in Norway, Sweden and the US. Managed $1M IT budget, procurement process, contract renewals, and vendor selection. Implemented and maintained IT systems and projects across 50 users in administration, production and marketing departments. Formulated group IT strategy and implemented new policies in Norway, Sweden and the US. Managed $1M IT budget, procurement process, contract renewals, and vendor selection. Implemented and maintained IT systems and projects across 50 users in administration, production and marketing departments.

  • Sandviks Bokforlag
    • Stavanger, Norway
    • Marketing Manager, International Log Book
      • Jul 1989 - Jan 1992

      Created and launched nautical book line comprised of five titles published in English, French, Norwegian, and Swedish, which sold over 75,000 copies. Built international network resellers and agents in Europe and US. Negotiated product development contracts with vendors and suppliers in Asia and Europe. Created and launched nautical book line comprised of five titles published in English, French, Norwegian, and Swedish, which sold over 75,000 copies. Built international network resellers and agents in Europe and US. Negotiated product development contracts with vendors and suppliers in Asia and Europe.

  • Infomax Computers
    • Los Angeles, California
    • Key Account Manager
      • Jun 1988 - May 1989

      Distribution and servicing of PC and IBM midrange systems to Fortune 500 customers. Acquired by Computerland in July, 1992. Scope: Infomax - Encino, California $100MM annual revenues 100 employees 10 offices in California Key Responsibilities: Manage corporate accounts including Arco, Flour Daniel, and PEPSICO. Negotiate sales of PC’s, S/36, networking products and software solutions. Preparation of sales proposals. Manage… Show more Distribution and servicing of PC and IBM midrange systems to Fortune 500 customers. Acquired by Computerland in July, 1992. Scope: Infomax - Encino, California $100MM annual revenues 100 employees 10 offices in California Key Responsibilities: Manage corporate accounts including Arco, Flour Daniel, and PEPSICO. Negotiate sales of PC’s, S/36, networking products and software solutions. Preparation of sales proposals. Manage volume purchase agreements and contracts. Managing local vendor sales relations with IBM, Compaq, Lotus and Microsoft. Show less Distribution and servicing of PC and IBM midrange systems to Fortune 500 customers. Acquired by Computerland in July, 1992. Scope: Infomax - Encino, California $100MM annual revenues 100 employees 10 offices in California Key Responsibilities: Manage corporate accounts including Arco, Flour Daniel, and PEPSICO. Negotiate sales of PC’s, S/36, networking products and software solutions. Preparation of sales proposals. Manage… Show more Distribution and servicing of PC and IBM midrange systems to Fortune 500 customers. Acquired by Computerland in July, 1992. Scope: Infomax - Encino, California $100MM annual revenues 100 employees 10 offices in California Key Responsibilities: Manage corporate accounts including Arco, Flour Daniel, and PEPSICO. Negotiate sales of PC’s, S/36, networking products and software solutions. Preparation of sales proposals. Manage volume purchase agreements and contracts. Managing local vendor sales relations with IBM, Compaq, Lotus and Microsoft. Show less

    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Marketing Sales Assistant, Information Systems Group
      • Apr 1987 - May 1988

      Marketing, sales and support of IBM PC’s, S/36, S/38 midrange systems. Key Responsibilities: Provided pre-sales support to customers and branch office personnel. Management of customer and prospect marketing databases. Assisted with volume purchase agreements for educational and government accounts. Marketing, sales and support of IBM PC’s, S/36, S/38 midrange systems. Key Responsibilities: Provided pre-sales support to customers and branch office personnel. Management of customer and prospect marketing databases. Assisted with volume purchase agreements for educational and government accounts.

Education

  • University of Cambridge
    Executive Education
    2017 - 2018
  • California Lutheran University
    BA, Business Administration & Computer Science
    1986 - 1988

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