Marketing Director

• May 2022 - Present

Sales and Marketing Manager

• Oct 2019 - Sep 2021

•Responsible for managing several product management lifecycles from initiating to controlling and positioning•Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.•Measure and report (ROI and KPIs).•Maintain digital dashboard of several different accounts.•Coordinate with sales team to create marketing campaigns.•Plan and implement Go to Market strategies in order to ensure that all marketing 8Ps are met•Develop creative and engaging social media strategies.•Create engaging multimedia content (and/or outsource this effectively) across multiple platforms.•Set targets to increase brand awareness and increase customer engagement.•Manage several agencies (reports and budget)Achievements:•Increase brand awareness and added 1600 new followers on LinkedIn within 9 months.•Ranked the company website on the top of Google search first page through organic traffic and keywords.•Won additional projects with an average of $ 5 million.

Brand Specialist

• Aug 2014 - Aug 2019

•Work with Sales and F&I Managers to negotiate sale and requirements for financing or lease of vehicle.•Provide sales/marketing support to increase sales and brand awareness •Manage and train in the marketing of products and the delivery of solutions.•Prepare sales and marketing reports by collecting, analyzing, and summarizing data•Create and assess a business marketing strategy.•Develop competitive pricing strategiesAchievements:•Assisted in creating Instagram and several media platforms•Performed Video shooting/editing which increased customers ‘engagement.•Invented new indoor branding ideas for Audi summer campaign•Supported the marketing team in increasing the website traffic by 10%

Digital Marketing Manager

• Jan 2011 - Jan 2014

• Work with the Marketing Manager to develop and deliver the Hospital’s online marketing strategy with the objective of growing visitor numbers and conversions.• Work with external agencies (website developer/SEO agency), to drive commercial • performance.• Create, maintain and update information on the website in line with business needs • and SEO best practice, ensuring all published content adheres to the Hospital’s • brand values.• Manage the Hospital’s social media channels (Facebook, Twitter, Instagram, • LinkedIn and YouTube).• Identify and produce engaging and SEO-optimized content for the Hospital’s on-line• platforms in the form of blogs, news stories, banner, tweets, videos, photos and• images.• Plan and help deliver online advertising campaigns (Facebook/Google AdWords).• Use web analytics (including Google Analytics) to monitor trends and traffic.• Optimize online user experience to increase engagement and conversion.• Achievements:• Increased website traffic by 30% by creating and implementing SEO strategy.• Generated a 200% uplift in organic traffic to the website in 6 months• Built a 4k Facebook following and 2k LinkedIn following from scratch, which in turn, delivered 80% boost in leads

Sales Manager

• Feb 2006 - Dec 2010

•Led the strategic planning for the promotion of home appliances. Prepared promotional materials designed merchandise displays, and window decorations.•Consulted sales staff and developed a merchandising campaign to promote diverse product line•Responsible for the home appliances sales and marketing forecast•Followed up and monitored distributor order sheets and their weekly sales report.•Set up marketing activities among competitors and monitored the price structure change.Achievements:•Increased the main distributors sell in by 12%•Assist in branding 2 new showrooms.•Managed several Radio roadshow which led in increase in the overall market share by 3%