Experience

SMJ BEVERAGES LIMITED

• United Kingdom
• Computer and Network Security
• 1 - 100 Employee

• General Manager, SMJ Beverages Barbados Inc.

  • Jan 2021 - Present

  Lead the business strategyDirect the preparation of short-term and medium-range strategic plans and budgets for the operations which are aggressive, challenging and linked to overall company strategy, goals, and growth objectives.Continuously oversee and evaluate the contributions of managers, supervisors, and staff to ensure continuous value creation.Continually monitor systems and processes in all functional areas to ensure a competitive advantage is achieved in low costs and high-quality customer service and consumer satisfaction. Performance Management & CommunicationAssist in developing and implementing procedures and controls to promote goal setting, communication, and adequate information flow for the effective management of the operations of the organization. Continually monitor organizational performance against performance goals to ensure that progress is being made and corrective action, if necessary is taken.



Courtesy Garage - Official Dealers for Nissan, Hyundai and Fiat (Barbados) Goddards Group

• Manager - Tyre Department (Goodyear Tyre Dealership for Barbados)

  • Aug 2011 - Apr 2020

  Manage the Importation, Distribution, sales and Marketing for all Goodyear Tyres into Barbados.Manage 4 Outlets and a staff of 18 people.Develop strategic and operational plan to maximize market penetration and business profitability.Manage relationships and customer service for large commercial fleets and individual consumers.Manage inventory in the warehouse and 4 outlets.Manage national advertising campaigns and sales promotion events to build the Goodyear brand and maximize profitability.Coordinate purchasing and pricing of all products to maximize profitability.



West India Biscuit Company in Barbados

• Brand Manager

  • Nov 2009 - Jun 2011

  Prepare and execute marketing plans for assigned brands.Work with product development team to develop new products that are market focused.Supervise a team of assistant brand managers and a senior promoter.Execute national promotions and other brand events. Prepare and execute marketing plans for assigned brands.Work with product development team to develop new products that are market focused.Supervise a team of assistant brand managers and a senior promoter.Execute national promotions and other brand events.



The Michener Institute of Education at UHN

• Canada
• Higher Education
• 100 - 200 Employee

• Market Analyst

  • Apr 2009 - Oct 2009

  Research and analyze market and health care industry needs and future trends to identify opportunities to develop new educational programs.Research and analyze new markets for existing programs.Develop and implement marketing plans. Research and analyze market and health care industry needs and future trends to identify opportunities to develop new educational programs.Research and analyze new markets for existing programs.Develop and implement marketing plans.



Delphi

• United Kingdom
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Market Research Analyst, Toronto

  • Mar 2006 - Nov 2007

  • Provided Product managers with recommendations regarding new markets, market trends and competitor intelligence to enhance the profitability of the $200 M product portfolio (mainly satellite radio and PND’s).• Assessed new markets by analyzing demographics, market trends and estimating sales forecasts. • Analyzed sales performance across retail chains including Wal-Mart, Best Buy and Circuit City using point of sale information and NPD data.

• Account Manager

  • Oct 2005 - Mar 2006

  • Managed Delphi’s Thermal automotive products’ business with Ford, a $50 M account.• Maintained and strengthened customer relationship by being the single point of contact for problem resolution.

• Product Manager

  • Jun 2004 - Oct 2005

  • Created and executed marketing plans for major products; led the process with engineering and sales teams to document benchmarking and create customer tailored value propositions.• Calculated and tracked market share in five product lines utilizing CSM, DRI, ITB, and Nerac.



Joseph Holdings Ltd, Kingston, Jamaica

• Manager

  • Aug 1996 - Jul 2002

  • Developed marketing plans including purchasing and pricing on products ranging from apparel to electronics. • Developed marketing plans including purchasing and pricing on products ranging from apparel to electronics.